
Hamza Hasan
Programmer Analyst

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About me
Product | Data | Analytics | Technology | Leader
Education

BTEC EdExcel
2000 - 2002Higher National Diploma Computing
Cornell University
2015 - 2016Certificate Project Leadership
Indira Gandhi National Open University
2000 - 2004Bachelor’s Degree Information Technology
Experience

Magic Software Pvt Ltd
Sept 2003 - Jun 2005Programmer AnalystLeading and mentoring large team of fresh graduates to develop Flash and Java based learning content and management systems for UK and USA clients.
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Impact Proximity (BBDO)
Aug 2005 - Aug 2006Technical LeadLeading a team of 8 developers, I worked in different aspects of web applications and digital campaigns for major international brands like:• Pepsi Co.• Emirates Airlines• Jumeirah Group• Dubai World Trade Centre

Dubai World Trade Centre
Aug 2006 - May 2007Web DeveloperReviewing, analyzing and optimizing over 20 websites and web systems documenting, designing, developing, testing, monitoring and maintaining as required.

Insignia
Jun 2007 - Apr 2008Web SpecialistLeading the web team and I helped the agency generate a diverse client‐base that included names like Jumeirah, Dubai Holding, Dubai Real Estate Institute etc. My role was to manage the web team right from the briefing stage, through its production, delivery and till the closure of the project.

Musafir.com
Oct 2008 - Jun 2010Product ManagerRaising the overall bar on how trips are searched and booked online in the region, musafir.com was launched in December 2008 serving flights to over 3,000 destinations, more than 23,000 hotels worldwide and many more travel related services.My role included the following day-to-day tasks:• Plan the roadmap, architecture and user experience of Musafir’s products.• Developing information architectures, wireframes, user-flows and prototypes for new features and functionality updates both for the website and the back-office system.• Review technical implementation for desired output, processing time and code quality, in accordance with third-party booking and payment gateway guidelines.• Take ownership of the reputation of each product by performing frequent product improvement and end-user QA exercises.• Manage the lifecycle of each product build from beta testing to release packages.• Setup and manage the staging and live webservers for the real-time travel booking website. Show less
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Impact Proximity (BBDO)
Sept 2010 - Apr 2011Digital Account ManagerCurious about how the Client Servicing side of things worked in an agency, I joined Impact Proximity again, but this time as an Account Manager.My responsibilities included:• Create detailed task-driven project plans and manage on-going project timelines• Track features and requirements for design and development; including preparation of live project documents (information architectures, wireframes and functional/creative briefs)• Manage the technical development team and oversee day-to-day DevOps.• Interface with clients on the status and next steps on current digital projects.• Review all project deliverables for quality and accuracy.• Assist the business to identify upcoming conflicts and resource gaps.• Explore opportunities and ideate new digital projects with existing and prospective clients.• Contribute in creative brainstorms to improve the quality of our products and servicesSome of the client I've worked with include Mercedes, Chrysler, Jeep, Dodge, Pepsi Co., DHL, Kraft on various digital and integrated initiatives. Show less

Ogilvy
Sept 2011 - Aug 2014Digital Producer / Project ManagerCo-managing the Digital Production Unit as an independent P&L servicing over 11 Ogilvy offices in the region, we made over 65% of the total OgilvyOne ME revenue. Along with managing budgets and developing business with internal/external clients, I also lead a team of 7 web developers and designers and provided technical expertise for a variety of web and mobile applications for clients.I gathered a lot of experience working with major automotive brands like Volkswagen managing all their regional websites and mobile sites on AEM and with Volvo managing their local campaigns.Clients I've worked with on award winning campaigns include British Airways, Coke, Sprite, Fanta, Danone, Philips, Unilever and IKEA to name a few.A banner idea that I technically directed for IKEA won awards at the Cannes festival 2012, London International Awards 2012, D&AD One Show 2013 and Dubai Lynx 2013. Watch "smallest store in the world" on YouTube for moreMy responsibilities in detail:• Develop information architectures, wire-frames, user-flows and prototypes for different web projects and mobile apps.• Design and development of websites and web applications, Facebook apps, mobile apps and other digital deliverables for marketing campaigns.• Setup and manage the sandbox and live webservers for multiple clients hosting an array of websites, microsites, web-services etc.• Research new and innovative implementations of web technology and incorporate these in campaigns.• Provide technical consultation on various digital/web projects.• Perform code-review and ensure benchmarked code quality and application performance is achieved. Show less

Mövenpick Hotels & Resorts
Sept 2014 - Nov 2016Director - Digital SolutionsApart from the 90+ Hotels and Resorts, the Mövenpick brand includes Wine, Fine foods, Marche and Restaurants businesses as well. Taking this legacy Swiss-heritage brand from manual processes to new age customer experiences, my role was exciting as it was challenging.Some of my projects were:• Industry's first fully-automated self-service web check-in and check-out solution digitally disrupting the usual long-queues at the front-desk.• Implemented Social Connect on website to identify visitors who used on-property free Wi-Fi offering them incentives to book direct on the website instead of with travel agents increasing revenue by 20%. • Wi-Fi concierge and guest services portal for targeting the dominant BYOD guest segment. These active customer touchpoints provided up-sell/cross-sell opportunities.• Domain migration from moevenpick.com to movenpick.com improving search visibility and increasing traffic acquisition by 35%.• Reviewed the digital landscape for all business units and created a consolidated digital transformation plan to optimize processes and reduce cost.Other responsibilities include website and eCommerce management for all Mövenpick brands along with developing the enterprise solutions architecture and application portfolio management. Show less

Venuemob
Feb 2017 - Mar 2019Head of ProductWith a clear vision to "simplify event planning", Venuemob is disrupting the industry starting with a venue marketplace and working towards adding external catering, entertainment, and other ancillary services.As the Head of Product, my goal is continually enhance the customer experience and making Venuemob the "go to" place for planning events. Being responsible for creating multiple product lines catering to different type of customers, partners and support services, I oversee everything from product roadmaps to UX design, from feature definition to agile development, from proof of concept to go to market and everything in between.My KPIs include continuous increase in enquiry and booking conversion rates, overall revenue, active marketplace engagement and continued customer to partner communication.Since I joined, an improved product has led to a 45% increase in leads (YoY) and over 200% increase in engagement (YoY).Proud moment for me when our platform won for the Best Product or Service category in the 2017 Australian Event Awards. Show less

Dogether
Nov 2018 - Dec 2019Cofounder - Product
AKQA
Apr 2019 - Aug 2019Digital Project ManagerAt AKQA, I got to manage the most detailed online forms project for VCAT. This form has received accolades from many Government departments as a benchmark for Digital Transformation. Go check it out. https://www.linkedin.com/feed/update/urn:li:activity:6560066245339815936/https://www.vcat.vic.gov.au/news/results-for-vcats-new-consumer-application

Equifax
Oct 2019 - now• Shaping Ideas: Taking business initiatives and leveraging knowledge of local/global platforms and processes to transform ideas into cohesive, customer centric, technology-informed product solutions• Providing structure & context: Once the ideas are shaped into product-centric solutions, breaking down the emerging capabilities required into workable epics that are ready for implementation• Facilitating & driving forward: Championing the continuous planning process by helping drive roadmaps, backlogs and front door processes• Consulting on delivery: Guiding and measuring the development of our solutions through implementation by providing regular oversight, engagement with delivery teams and business stakeholders always considering emerging/changing requirements and pivoting the Agile teams as and when required. Show less
Principal Product Manager - Technology
Jan 2024 - nowProduct Manager - Technology
Oct 2019 - Dec 2023
Licenses & Certifications
- View certificate

Product Strategy Micro-Certification (PSC)™️
Product SchoolSept 2023 - View certificate

Product Analytics Micro-Certification (PAC)™
Product SchoolSept 2023 - View certificate

Product-Led Growth Micro-Certification (PLGC)™️
Product SchoolSept 2023
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