
Mauricio Senna
System Analyst

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About me
Director Carrier Relations at Sinch
Education

FGV - Fundação Getulio Vargas
2008 - 2010MBA Business Administration
Universidade do Estado do Rio de Janeiro
1990 - 1995College Systems Engineering
Experience

Nihon Unisys, Ltd.
Jan 1995 - Jan 1997System Analyst- I was part of a team which developed a self-service machine for airline company (“VARIG”) for selling flight tickets. The system was integrated with company’s main system (Mainframe) and integrated with all credit cards administrators to get permission for processing transactions.

DBA Engenharia de Sistemas
Jan 1997 - Jan 2000Project Manager- Being the Project Manager (managing a team of 7 professionals) for designing and developing a Web-based application for the tributary area at “CSN”. - Being the Project Manager (managing a team of 18 professionals) for designing and developing a Web-based application totally integrated with SAP R/3 System at “Eletrobras” (Brazilian state company). Using the 3-tier development architecture of Microsoft for implementing an easy access from Browser for all features used in R/3. This application was built using Active Server Pages (ASP) and COM objects to access SQL Server Database and objects via SAP DCOM Connector. COM objects were constructed using Visual Basic 6.0.- I was involved in the development of telecommunication software. My main activity was to help the customers to use Cool:Gen tool for building a project.- Was involved in a development of Client/Server software for Telecommunication Company. This software was integrated with a Mainframe application. Show less

Claro Brasil
Jan 2000 - Jan 2007- Responsible for the interface between Marketing and IT. - Giving support to the end users, identifying and treating new systems demands, helping to improve process for the segment, giving technical solutions elaborated by Marketing department involving services promotion, as well as new products format.- Leading projects that involve systems development and integration, following all the phases. Starting with the qualification step, where we formatted the solutions to all involved areas, developing technical and functional specifications and estimating costs and time frame. Hiring suppliers and allocating resources for the project.- Projects Managed by me: Ring Tones Download via Web/Wap/SMO; Cover Area/Home Zone; Virtual Pre-Paid Credit; Electronic Documents System Management; RBS Implementation Control System; Website Budgeting System; SMS Pre-Paid Billing System Improvement, Express Activation of Pre-Paid Users. Show less
Roaming Cordinator (Marketing)
Jan 2003 - Jan 2007System Analyst
Jan 2000 - Jan 2003

Tata Communications
Sept 2007 - Apr 2018- Responsible for the entire region of South America and Cuba - Roaming (Signalling SS7 and Diameter, Conversion ITU-ANSI, GRX, IPX, LTE, Steering of Roaming, A2P, SMS Firewall, Roaming Hubs, IoT, Multi-IMSIs, etc) and Data (IP Transit, Ethernet, International Private Lines, Cloud services, etc).- Responsible to manage an annual revenue of 6.5 Million USD.- Mainly focused on wholesale market. The main customers are: big Telecom providers, mobile operators and internet providers.- Develop and maintain relationships with key customers.- Prepare and make presentations of products, services and sales strategy.- Identify new business opportunities,- Develop and maintain a base of accounts, and deliver budgeted revenue as well as exceed established sales targets.- Identify key decision makers and influencers within a company.- Regularly update senior managers of progress or areas of concern.- Maintenance and updating of administrative systems (Salesforce).- Ensure that customers keep their monthly payments.- Resolve complaints with key account holders.- Search the business strategies, the markets, the competitive landscape and the operational methods of customers. Work sales strategy.- Visit customers regularly, make presentations at congresses, shows and seminars. Show less - - Management of a team of 4 people, located in different regions of the world, being responsible for the commercial support of the Sales team around the world in pre and post sales activities.- Primary interface with the sales team and other important corporate resources;- Commercial support to customers in the regions of America for roaming and data services.- Assist sales management in the development of the commercial offer of the reference market in coordination with the marketing guidelines;- Support and manage RFP / RFI responses.- Provide ongoing support for post sales customer issues (billing disputes, service modifications, general customer inquiries);- Manage relationship with customers in the market area to ensure high levels of Customer Satisfaction;- Identify customer opportunities for additional revenue generation.- Visit customers regularly, make presentations at congresses, shows and seminars. Show less
Regional Sales Manager
Nov 2013 - Apr 2018Sales Support Manager
Sept 2007 - Nov 2013

Sinch
Jul 2019 - nowDirector Carrier Relations LATAMDirector Carrier Relations covering Brazil, Argentina, Chile, Uruguay, Paraguay and Bolivia. Being responsible to manage the relationship with all MNOs and MVNOs in these countries, Managing costs and ensure profit margin in the A2P service. Helping the company achieve net margin goals, Responsible for implementing and managing all A2P coverage in the region. Ensuring 100% direct and redundant coverage in each country, Identifying new business opportunities, using Sinch’s services portfolio, Preparing and giving presentations of products and services, Identifying key decision makers and influencers within the MNOs, Maintaining and updating sales administrative systems (Salesforce), Being aware of the business strategies, trends, the competitive landscape, and the operational methods of the MNOs, Being responsible to attend congresses, shows and seminars, Show less
Licenses & Certifications

MBA (Business Administration) at Fundação Getúlio Vargas
Languages
- poPortuguese
- enEnglish
- spSpanish
- itItalian
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