
Hillary Riden
Marketing Communications Intern

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About me
Senior Marketing Manager @ Roche | Product Management, Strategy
Education

Penn State University
-Bachelor's Degree Marketing
Experience

GE Inspection Technologies
Oct 2011 - Dec 2011Marketing Communications Intern
Belden Inc.
Jun 2012 - Apr 2019Project role partnering with Belden's senior leaders to develop, implement, lead, and manage a new global 3-year 'Early Career Leadership Program' with 7 functional tracks, 3 rotations, annual events, challenge projects, and leadership development training content. > Worked with internal customers to understand and fulfill their business needs> Grew early career volume by 64% YOY> Expanded program to EMEA, APAC, and Mexico> Created new global university relations branding and engagement strategy> Managed and improved US Summer Internship Program by aligning roles and training content with the Early Career Program> Fostered new talent pipeline to build future Belden leaders from entry-level Show less Key responsibilities included: Product management, product life-cycle management, excess & obsolete inventory management, directly supported 3 product families totaling ~$27M in revenue > Streamlined customer sample program by automating process actions, improving packaging, measuring daily order entry & shipping, and sustaining tact time improvements for our most valuable lead source; serving customers that made up over $6M in revenue> Managed, trained, and mentored summer marketing interns> D&I new training & on-boarding program for sales organization improving time to effectiveness in role> Developed and managed new product funnel supporting growth in new product revenue & vitality metrics> Launched 5 product lines resulting in over $2.3M in revenue during my tenure> Led inter-company new product/market launch, coordinating between 4 manufacturing plants globally, with $500K forecasted year one revenue Show less > Pioneered the creation of an iPad application for use at trade shows and customer visits > Managed postings for our Industrial Security & Industrial Ethernet thought leadership blogs> Promoted marketing initiatives, including trade shows, via social media campaigns> Created and improved internal online product & vertical market training content> Extensive experience with Articulate/Absorb LMS and Hootsuite platform> Conducted in-person training on our product offering with sales, distributors, and customers Show less
eCommerce Manager
Jul 2018 - Apr 2019Global Program Manager
Oct 2016 - Jul 2018Product Management Specialist
Feb 2014 - Oct 2016Marketing Specialist
Jun 2013 - Feb 2014Product Management Intern
Jun 2012 - May 2013

Roche
Apr 2019 - nowNorth America Lead for a global cross-functional product lifecycle management program in our Core Lab space.Serve as National Co-Lead for our Roche Pride business resource group. Served on the strategy and transformation team, leading critical strategic priorities across the business. Key focus areas included: launch readiness, product management, commercial strategy, global quality management, customer experience, change management, communications Led the marketing efforts and product management activities for 3 product portfolios in the ambulatory Point of Care space.
Senior Marketing Manager, Strategic Projects
Dec 2022 - nowCommercial Enterprise Manager
Nov 2021 - Dec 2022Product Marketing Manager
Apr 2019 - Nov 2021
Licenses & Certifications
- View certificate

Pragmatic Marketing Certified - Level 1 (PMC-1)
Pragmatic MarketingFeb 2018 
MES certification
Gartner- View certificate

Upfront Persuasion Through Presentation
Wilson LearningOct 2013
Volunteer Experience
Member of Futures - Special Interest Organization
Issued by Penn State Dance Marathon on May 2012
Associated with Hillary RidenVolunteer Judge
Issued by National History Day on Apr 2018
Associated with Hillary RidenPlayhouse Build Coordinator
Issued by Girls Inc. on Jun 2017
Associated with Hillary Riden
Languages
- enEnglish
- spSpanish
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