Hillary Riden

Hillary Riden

Marketing Communications Intern

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location of Hillary RidenIndianapolis, Indiana, United States

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  • Timeline

  • About me

    Senior Marketing Manager @ Roche | Product Management, Strategy

  • Education

    • Penn State University

      -
      Bachelor's Degree Marketing
  • Experience

    • GE Inspection Technologies

      Oct 2011 - Dec 2011
      Marketing Communications Intern
    • Belden Inc.

      Jun 2012 - Apr 2019

      Project role partnering with Belden's senior leaders to develop, implement, lead, and manage a new global 3-year 'Early Career Leadership Program' with 7 functional tracks, 3 rotations, annual events, challenge projects, and leadership development training content. > Worked with internal customers to understand and fulfill their business needs> Grew early career volume by 64% YOY> Expanded program to EMEA, APAC, and Mexico> Created new global university relations branding and engagement strategy> Managed and improved US Summer Internship Program by aligning roles and training content with the Early Career Program> Fostered new talent pipeline to build future Belden leaders from entry-level Show less Key responsibilities included: Product management, product life-cycle management, excess & obsolete inventory management, directly supported 3 product families totaling ~$27M in revenue > Streamlined customer sample program by automating process actions, improving packaging, measuring daily order entry & shipping, and sustaining tact time improvements for our most valuable lead source; serving customers that made up over $6M in revenue> Managed, trained, and mentored summer marketing interns> D&I new training & on-boarding program for sales organization improving time to effectiveness in role> Developed and managed new product funnel supporting growth in new product revenue & vitality metrics> Launched 5 product lines resulting in over $2.3M in revenue during my tenure> Led inter-company new product/market launch, coordinating between 4 manufacturing plants globally, with $500K forecasted year one revenue Show less > Pioneered the creation of an iPad application for use at trade shows and customer visits > Managed postings for our Industrial Security & Industrial Ethernet thought leadership blogs> Promoted marketing initiatives, including trade shows, via social media campaigns> Created and improved internal online product & vertical market training content> Extensive experience with Articulate/Absorb LMS and Hootsuite platform> Conducted in-person training on our product offering with sales, distributors, and customers Show less

      • eCommerce Manager

        Jul 2018 - Apr 2019
      • Global Program Manager

        Oct 2016 - Jul 2018
      • Product Management Specialist

        Feb 2014 - Oct 2016
      • Marketing Specialist

        Jun 2013 - Feb 2014
      • Product Management Intern

        Jun 2012 - May 2013
    • Roche

      Apr 2019 - now

      North America Lead for a global cross-functional product lifecycle management program in our Core Lab space.Serve as National Co-Lead for our Roche Pride business resource group. Served on the strategy and transformation team, leading critical strategic priorities across the business. Key focus areas included: launch readiness, product management, commercial strategy, global quality management, customer experience, change management, communications Led the marketing efforts and product management activities for 3 product portfolios in the ambulatory Point of Care space.

      • Senior Marketing Manager, Strategic Projects

        Dec 2022 - now
      • Commercial Enterprise Manager

        Nov 2021 - Dec 2022
      • Product Marketing Manager

        Apr 2019 - Nov 2021
  • Licenses & Certifications

    • Pragmatic Marketing Certified - Level 1 (PMC-1)

      Pragmatic Marketing
      Feb 2018
      View certificate certificate
    • MES certification

      Gartner
    • Upfront Persuasion Through Presentation

      Wilson Learning
      Oct 2013
      View certificate certificate
  • Volunteer Experience

    • Member of Futures - Special Interest Organization

      Issued by Penn State Dance Marathon on May 2012
      Penn State Dance MarathonAssociated with Hillary Riden
    • Volunteer Judge

      Issued by National History Day on Apr 2018
      National History DayAssociated with Hillary Riden
    • Playhouse Build Coordinator

      Issued by Girls Inc. on Jun 2017
      Girls Inc.Associated with Hillary Riden