Laura Kenner

Experience

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  Ascension Health

  Nov 2011 - Aug 2018

  Medical Transcriptionist

  • Used digital transcribing equipment with headset and foot pedal to listen to recordings by physicians and other healthcare professionals dictating a variety of medical reports, such as emergency room visits, diagnostic imaging studies, operations, chart reviews, and final summaries. • Transcribed dictated reports and translated medical jargon and abbreviations into their expanded forms.• Identified inconsistencies, errors, and missing information within a report that could compromise patient care. • Edited as necessary. • Returned reports in either printed or electronic form to the dictator for review and signature, or correction. • Followed patient confidentiality guidelines and legal documentation requirements, including compliance with HIPPA regulations. • Entered medical reports into electronic health records (EHR) systems. • Demonstrated knowledge of medical terminology, anatomy and physiology, diagnostic procedures, pharmacology, and treatment assessments. Show less

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  University of Maryland Global Campus

  Jun 2020 - Apr 2022

  Computer networks and cyber security student
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  Uptycs

  Apr 2022 - Mar 2024

  Continued content marketing management responsibilities as before, plus: ▪ Integrated AI tools (ChatGPT, Perplexity, Gemini) to streamline content creation▪ Collaborated with SMEs to produce technically accurate, engaging content▪ Optimized threat research reports for mainstream media, gaining top news coverage▪ Oversaw content lifecycle across all platforms, ensuring consistency▪ Contributed to and edited whitepapers and eBooks for quality and strategic alignment▪ Planned engaging video content and interactive product tours▪ Directed key marketing campaigns, driving engagement and brand presence Show less Moved from the PMM team to the Marketing team as the Content Marketing Specialist. As the sole content marketer for the team I: ▪ Planned, coordinated, and produced content independently▪ Supported email and social content needs, collaborating with the broader team▪ Created and managed the content calendar, coordinating with multiple departments▪ Proofread and copy edited all team-produced content▪ Staged and published blogs and landing pages using Hubspot▪ Led marketing content campaigns Show less Newly graduated with a degree in Computer Networks and Cybersecurity, I began my first role in the cybersecurity space. This role was the perfect opportunity for me to blend my strong communication and writing skills with my technical acumen, and allowed me to learn much from the PMM and Marketing teams. In this role I: ▪ Wrote technical blog posts addressing industry challenges and guiding practitioners▪ Served as a cybersecurity SME, ensuring content accuracy and industry alignment▪ Collaborated with marketing, product marketing, and sales for unified promotion and campaigns▪ Produced sales enablement materials communicating product features and benefits▪ Authored compelling website copy, enhancing user engagement and SEO▪ Created and updated interactive product demo tours showcasing usability and features Show less

  • Content Marketing Manager

    Feb 2024 - Mar 2024

  • Content Marketing Specialist

    Aug 2023 - Feb 2024

  • Technical Marketing Specialist

    Apr 2022 - Aug 2023
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  Cloud Security Alliance

  Jan 2024 - now

  Associate Researcher

  Security threat research and writing for the Top Threats Working Group publications.

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  Bootstrap Cyber Media LLC

  Apr 2024 - now

  Content Marketing Consultant, Cybersecurity

  • Provide fractional and freelance content marketing services for cybersecurity companies.• Specialize in creating and optimizing a variety of content types including blogs, white papers, eBooks, social media campaigns, and more.• Translate complex technical cybersecurity concepts into engaging, plain-language narratives for B2B audiences.• Develop content strategies that align with client goals to build brand authority and drive demand generation.• Successfully support marketing leaders in the B2B SaaS cybersecurity industry.Key Accomplishments:• Grew the consultancy to serve diverse clients in the cybersecurity sector.• Demonstrated ROI by crafting content that led to increased web traffic and lead conversions. Show less

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  Bootstrap Cyber - The Community for Cyber Business Pros

  Oct 2024 - now

  Founder and Community Builder

  Bootstrap Cyber was founded to empower the professionals driving success in cybersecurity’s business ecosystem. This community brings together marketing, sales, customer success, operations, recruiting, and other roles that are critical to the industry’s growth and innovation.As a unique space for collaboration and learning, Bootstrap Cyber provides resources to help business-side professionals thrive while promoting the value of cybersecurity literacy across all roles.With a robust blog, an exclusive Slack group, and actionable tools and advice, the community is designed to support career growth and foster meaningful connections among its members.Key Highlights:• Built a one-of-a-kind hub that champions the essential contributions of business professionals in the cybersecurity industry.•Established a collaborative community where members share insights, solve challenges, and grow together.JOIN USJoin Bootstrap Cyber and connect with a community of driven professionals working on the business side of cybersecurity. Find actionable advice, career resources, and a network that helps you grow and succeed. Visit www.BootstrapCyber.com to become part of something bigger. Show less