Nils Besvold

Experience

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  Patagonia

  Jun 2012 - Dec 2013

  Retail Sales Associate

  General retail sales duties including providing excellent customer service, work the POS system, handle store and customer money, and managing inventory and incoming shipments.

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  Innovative Hearth Products

  May 2014 - Aug 2014

  Corporate Finance Intern

  Prepare a variety of financial analysis for CFO. Aid in the systems implementation from AS400 to SAP by preforming quality control on major product focused data systems. Create financial reporting for budget and year to year variances. Approve and input invoices for A/P along with creating and monitoring journal entries in AS400. Preforming data management tasks through the use of Excel, Word, AS400, and Outlook.

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  Electro Magnetic Applications, Inc.

  Aug 2015 - Jan 2018

  Business Development Associate

  •Supported customer research and acquisition through various outbound digital marketing tools. Produced and supported software quotes for customers and proposals for consulting work.•Built and managed analytical models comparing marketing efforts over various physical and digital marketing channels. Selected and compared relevant metrics across these channels to efficiently track cost per qualified leads, ROI, and ROAS. Presented analyses to management and applied findings to future marketing decisions and high-level marketing strategies. •Managed EMA’s website using basic HTML, CSS and WordPress for content creation and SEO. Analyzed organic keyword performance and developed SEO/SEM strategies. Website saw an increase of traffic originating from organic search and referrals. Started and supported the current EMA website redesign efforts.•Developed, analyzed, and managed several digital marketing campaigns including the monthly newsletters, advertising, webinars and social media presence. Webinar attendance increased to an average of 45 registrants and 25 attendees. Tripled number of LinkedIn followers. •Performed analysis of PPC advertising KPI’s and adjusted strategies to improve advertising performance to meet specific goals.•Designed EMA’s Exhibit Booth visuals, layout and interactive displays. Managed EMA’s exhibitor presence at several conferences and manned the exhibit booth, interacted with potential clients. Tracked leads and booth performance of each conference and analyzed conference budget to adjust conference/exhibit strategy each year.•Took on the role of the Assistant Facility Security Officer(FSO) and managed facility security, JPAS, compliance with the NISP and employee security briefings/debriefings. Became the Insider Threat Program Senior Official (ITPSO) and Created/Implemented the Insider Threat Program. •Supported various administrative tasks including Export and ITAR compliance, IT, building/tenant management. Show less

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  Perfect Point EDM

  Aug 2018 - now

  -Assist technical sales force with appointments, demonstrations, scheduling and logistics-Update and maintain website;website design and development using WordPress, HTML/CSS-Analyze website data. Implemented and maintain Google Analytics, Tag Manager, Search Console, and other analytical tools.-Create strategy and schedule for content marketing efforts. -Generate reports on marketing and sales activities-Coordinate logistics for aerospace trade shows and conferences (military and commercial)-Support external design/content/marketing professionals-Design Perfect Point marketing materials, trade show booth signage, and web pages-Design Product Labeling and Packaging-Develop and Maintain sales and marketing campaigns-Prepare and deliver regular sales forecasting reports-Conduct research to build market intelligence Show less

  • Marketing Manager

    Nov 2021 - now

  • Sales And Marketing Associate

    Aug 2018 - Nov 2021