Vicki-Ann Booth

Experience

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  Shu-Uemura

  Oct 2005 - Oct 2006

  Makeup Artist

  Shu-Uemura at the time was only a fledgling company within the UK, with the Harvey Nichols being the only store in the North with the brand available in store. We created various look with the very beautiful false lashes and had one to one paid lessons, from lash application to eyebrows, party looks to skin perfecting. The brand was a great start to my cosmetic career with artistry training and amazing products to work with.

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  Lancome

  Oct 2006 - Oct 2007

  Make up artist

  I worked within the House of Fraser store, this at the time was the north west's leading counter taking £250'000 per year. As the key counter Make-up artist i created weekly events and focuses to draw customers to counter to encourage sales and brand awareness.As a team we focused on appointments to keep us busy throughout quieter periods, it also helped us to create a regular set of customers and build our existing clientele.The job also entailed daily and weekly counter paperwork, maintaining stock and stock levels, cleanliness throughout the counter and cash handling. Show less

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  Laura Mercier

  Oct 2007 - Aug 2011

  Regional make-up artist North,Scotland and Ireland UK

  Successfully promoted the global brand and reputation for ‘flawless face’ within 20 Space NK stores throughout the north of England, Ireland and Scotland.Exceeded personal and team targets through pre-booked, walk up and regular repeat customers in store. Attended in-house training to assure I was fully aware of the artistry updates and techniques for upcoming launches coming into stores.Presented and executed Master classes events within the stores and assisted on day events with National/Global artists frequently.Worked on day to day counter management (e.g.: displays, testers, stock control, rotation)Paperwork administration showing sales taken, reports and routine monthly documents.Liaised with management to ensure individual store needs were met.Trained and updated Space NK staff on new products / techniques and demonstrated to new staff the brand, its philosophy and application to assure accurate information across the stores. Show less

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  Bobbi Brown Cosmetics

  Aug 2012 - Nov 2014

  This was the first stand-alone store for Bobbi Brown in the UK, so all the till and operating systems, stock management and day to day running has been pioneered and quickly learnt by myself and the small team.Fully experienced in cash management, money collection, general security procedures and all things to maintain store safety for staff and customers. Maintained the stockroom and processed the weekly deliveries that we received.Implemented masterclass events and focused on booking targets set by the brand.Increased our clientele each month with amazing customer service.Built the team’s confidence with coaching and one to one meetings, helped to boost individual KPIs on counter.Supported the manager with cycle counts, stock takes and daily/weekly paperwork. Show less The top counter within the UK taking approx. 3.4 million pounds per year, this counter is a busy, fast and rewarding experience, we had up to 35 staff on rota and constant customers with high targets.Selfridges prides itself on being the best store in the world so the best customer service is always to be expected, along side a fast but efficient approach.During the seven months on counter I learnt so much about the brand and how a high volume account runs-with high staff turnover and pressure, it certainly made me a stronger person.Within the brand there is a strong focus on lessons and return customers, I learnt the varied lessons and what they entail promptly as to fulfil the brands varied KPI's and structure whilst giving the customer the best possible experience and incite to the brand. Show less

  • Make up artist - Stand alone store.

    Apr 2013 - Nov 2014

  • Make up artist

    Aug 2012 - Mar 2013
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  Laura Mercier Cosmetics

  Dec 2014 - Sept 2015

  Account Manager

  A overall turnover of £1.2 million per year for the counter, I helped to build the business from -20 to +6% on the year (until I left for promotion) alongside the business manager.The John Lewis Oxford street branch is a key flagship store and ranks third monetary takings vs the other counters within the UK.Our success with pulling back the huge deficit lay within carefully selecting a driven staff team that were focused on giving 5* customer service, always showing understanding to the customers needs and considering the experience and expertise received at counter.Utilising my previous brand experience as a regional artist I regularly held Coaching and education sessions to the team on counter, this assured consistent artistry and brand information was relayed to customers and make up applied to best ability's.Having a passionate, educated and competent make up artist team in store really boosted the KPIs and sales helping exceed our targets.In store we created and implemented various on counter events throughout the year, we promoted new launches and visiting national and global artists, helping to drive return custom and encouraging new customers to the brand. As Account manager I held frequent Stock checks in store and checked this against the in store computer systems to assure accuracy. weekly check ups on top sellers and trend items across the brand ensured we never run out of key items.This always helped with preparing and executing accurate stock takes and maintaining stock holding areas. Show less

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  Laura Mercier. Libertys of London.

  Sept 2015 - now

  Buisness Manager

  Currently running the key west end door taking approx £600'000 per year with a prime focus on customer service and a unique shopping experience.When first starting on the counter it was fifteen thousand pounds in deficit to the previous year and struggling through changes in management. location and team, I managed to turn it around and pull out of minus within 4 months.I Recruited a entirely new team to the brand and store.Helped to rebuild relationships with the buyers to assure better and more accurate stock replenishment on key and trend items, I closely monitor what comes into store and notify when things are low or needing re-ordering.Focus on rebuilding loyalty with the customers and assuring they are delighted with the service they receive when at counter, assuring repeat custom to the brand within the store.Introducing the Liberty loyalty points card to all to help keep and retain in store business with the offers and perks it provides.Running and monitoring all daily/ weekly/ monthly paperwork tasks and setting targets and KPI objectives for the team.Frequent in store training and updates to assure staff are confident and accurate with make up application and the brands philosophy. holding one to ones and carefully monitoring progress within the team. Show less