Tammy Tran

Experience

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  KINDERWORLD EDUCATION GROUP - SINGAPORE INTERNATIONAL SCHOOL

  Jul 2008 - Aug 2010

  Management trainee | Marketing Executive

  • Explore, develop and execute business development strategies in Vietnam• PR and Event management

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  BROTHER INTERNATIONAL (VIETNAM) CO.LTD

  Apr 2010 - Aug 2013

  Business Development Manager - Home Sewing Machine

  • Work directly with Regional Manager (Japanese) to set up new business category in Vietnam • Build up sales channel, look for distributor and dealers • Select Product lineup, identify Product and Price strategy• Product training and management • Develop and implement Sales and Marketing plan, strategies and campaigns to achieve annual revenue

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  BROTHER INTERNATIONAL (VIETNAM) CO. LTD

  Apr 2010 - Aug 2013

  Product Marketing Manager – Printer & Home sewing machine

  • Develop Brother branding in the market • Select Product lineup, identify Product and Price strategy• Product training and management (to Distributors and Sales team)• Develop and maintain Sales distribution channel (working closely with Distributors, Sales team and support key accounts to sell through)• Develop and implement Sales and Marketing plan, strategies and campaigns to achieve annual revenue• Sales & Marketing activities tracking result to maximize ROI• Sales forecast and inventory (PASI), report to HQ• Competitor analysis and benchmark• Product launching Show less

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  MATHNASIUM (THE AMERICAN MATH CENTER)

  Sept 2013 - Jun 2014

  Marketing Manager

  • Re-branding and re-positioning Mathnasium (A+) in the market after buying from franchisees nationwide via marketing and PR activities• Develop marketing strategies, tactics, action plans and timelines based on project scope, schedule and budget• Develop new website and build Facebook fan page• Coordinate with Franchisees to organize events for student retention and leads generation• Product launching

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  VUS

  Sept 2013 - Jun 2014

  Marketing Manager

  • Develop digital marketing plan and oversee all digital marketing activities in VUS• Work with external media partners and internal marketing teams to develop campaign strategies, tactics, action plans and timelines based on project scope, schedule and budget• Develop and organize IELTS CHALLENGE contest for high school students to promote VUS and World Edu• Develop Kid Summer Campaign• Develop new VUS website and build Facebook fan page• Maintain digital marketing activities Show less

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  SYN STYLE DISTRIBUTION CO.LTD

  Jul 2014 - Mar 2016

  Managing Director

  • A start-up• Develop Sales channel and Marketing strategies for new brands: Elecom, Audio-Technica, Belkin, Runtastic, Mobee• Run business and manage P&L• Company activities management to maximize ROI• Build and keep good relationship with Brands, Media reporter, Media Agency, Dealers

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  Prudential Vietnam Assurance Private Ltd.

  Apr 2016 - Jan 2018

  Head of Channel Marketing Manager (Agency distribution)

  • Plan and execute marketing communication plan for Prudential’s distribution channels nationwide (Agency distribution)• Support and develop content for different training and sales, promotional contests & POSM• Coordinate various teams and relevant people in charge to implement project plan• Evaluate, monitor and report on project implementation• Handle project management tasks such as project monitoring, following up and reporting• Key projects: Online learning, TMS (Training Management System), CRM (Customer Relationship Management), Trainers’ portal, Loyalty program, etc Show less

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  Wall Street English Vietnam

  Jan 2018 - May 2020

  Head of Marketing

  • Re-define STP and touch points of targeting customers• Brand and communication strategy planning across channels• Plan and Coordinate all funnels (digital, direct sales, tele sales, partnership) to create brand awareness to prospects and get new leads • Leads generation (Facebook, Google, DMP, Adnetwork)• Content management in social channels • PR, community and KOLs management• Plan activation and events for students and staff: Social club activities, monthly and seasonal events, seminar, sharing sessions, etc for customers’ retention and leads generation• Plan and execute CRM system (Hubspot), Automation marketing and SMS to nurture prospects• Marketing projects and campaign management (customer retention, market research, etc) Show less

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  AIA Vietnam

  Oct 2021 - now

  - Develop marketing plan including value proposition, integrated marketing plan for partners following company strategy- Plan and execute branding and marketing communication plan for Partnership distribution- Customer segmentation for Affluent, Mass Affluent- Events & Trips organization- Project management such as product launching, project monitoring, following up and reporting

  • Customer Nurturing & Engagement

    Aug 2023 - now

  • Head of PD Channel marketing (Partnership Distribution)

    Oct 2021 - Aug 2023