Odongo Kevin

Experience

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  Moi University

  Jun 2013 - Sept 2013

  ICT Intern (Software Developer)

  Notable Credits:+ Contributed to the development of the University’s Institutional Repository System (ir.mu.ac.ke), a centralized platform used by faculty, staff, and students to access critical information resources, including theses, dissertations, and journals.+ Upgraded, maintained, and optimized the repository system using core programming languages such as PHP, CSS, XML, HTML, and JavaScript. Leveraged MySQL and PostgreSQL as database scripting languages to ensure seamless data management and integration.+ Conducted daily system monitoring to ensure the integrity and performance of hardware and software systems. Provided technical support to library staff and students, troubleshooting network issues and resolving technical challenges efficiently.+ Performed regular updates to the library portal based on requests and requirements. Installed, configured, and managed Linux servers (using Debian distributions) while ensuring secure and efficient web-based administration. Show less

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  Spectrum Network International

  Jan 2014 - Jan 2016

  Social Media Strategist

  Notable Credits:+ Designed and implemented effective social media strategies with clearly defined goals to increase brand awareness, boost audience engagement, and drive organic growth across platforms.+ Planned, executed, and optimized comprehensive digital marketing campaigns, including social media advertising, and display ads, ensuring alignment with overall business objectives.+ Successfully managed all major social media channels, including LinkedIn, Facebook, Twitter, and Instagram, delivering cohesive messaging and maximizing platform-specific opportunities.+ Monitored and analyzed social media performance metrics using Google Analytics, providing detailed reports with actionable insights to improve campaign effectiveness and platform engagement.+ Managed and facilitated social media communities by responding to social media posts, inquiries and developing discussions.+ Maintained and updated the company’s websites to ensure optimal performance and user experience. Show less

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  Waterways Africa

  Feb 2016 - Jan 2018

  Web & Digital Specialist

  Notable Credits:+ Led a comprehensive project encompassing website redesign and an SEM campaign, which resulted in a significant increase in conversion rates and improved overall user experience.+ Strategically implemented a targeted link-building campaign to expand market reach, establish new marketing channels, and boost the website’s domain authority.+ Crafted high-quality, SEO-optimized content tailored to target audiences, resulting in improved organic search rankings and increased website visibility.+ Deployed Google Webmaster Tools and Google Analytics to continuously monitor campaign performance, track KPIs, and provide actionable insights to optimize results. + Conducted a full SEO audit, revamping metadata, integrating new long-tail keywords, and enhancing website content to improve search engine rankings and drive targeted traffic.+ Ensured all website content adhered to SEO best practices, focusing on enhancing usability, relevance, and accessibility to maximize user engagement and search engine performance. Show less

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  Kenya Comfort Hotel & Suites

  Jan 2018 - Feb 2020

  Digital Marketing Manager

  Notable Credits:+ Developed and implemented relevant content strategies aimed at effectively reaching and engaging the company’s target customers.+ Led the design, development, and ongoing management of the company website, ensuring the content is up-to-date, user-friendly, and optimized for both desktop and mobile experiences. + Created, curated, and managed all forms of published content across multiple platforms, including images, videos, written articles, and audio material.+ Implemented and utilized Google Webmaster Tools and Google Analytics to monitor website performance and user behavior, gaining actionable insights to improve content, SEO strategies, and overall campaign effectiveness.+ Designed, executed, and managed promotions and social advertising campaigns that integrated seamlessly with the company’s broader marketing strategy.+ Developed and maintained a robust online review funnel, actively encouraging customers to leave feedback and building the company’s online reputation through positive reviews.+ Regularly monitored online reviews across various platforms, promptly responding to all customer feedback with thoughtful, professional, and personalized replies. Show less

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  Indepth Research Institute (IRES)

  Mar 2020 - May 2021

  Creative Digital Manager

  Notable Credits:+ Managed SEM (Search Engine Marketing) campaigns on Google, ensuring optimized ad spend and maximizing the return on investment (ROI).+ Regularly analyzed campaign performance, adjusted bids, and tailored ad copy to drive high-quality traffic and meet conversion goals.+ Developed and created unique, high-quality content for all marketing channels, including company websites, social media platforms, and google ads, to enhance brand awareness, engagement, and online visibility.+ Made necessary SEO updates to enhance website performance, including optimizing meta descriptions, page titles, and implementing schema markup. + Designed and recommended effective landing page optimization strategies, consulting on the planning, development, and ongoing testing of landing pages.+ Oversaw day-to-day email marketing activities, including creating compelling visuals, writing engaging copy, reviewing, testing, and scheduling email campaigns.+ Evaluated and enhanced the mobile performance of company websites to ensure they were responsive, user-friendly, and optimized for search engine rankings on mobile devices. Show less

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  360 Marketing Agency Kenya

  May 2021 - Sept 2021

  Web Developer

  Notable Credits:+ Curated and implemented over 20 website changes aimed at improving user flow, enhancing navigation, and increasing the user’s understanding of the platform’s capabilities and features. + Developed interactive and dynamic websites that drove significant traffic and generated substantial page views. + Integrated engaging multimedia elements, optimized user journeys, and employed interactive features to increase user retention and activity on the site.+ Created accessible, responsive, and fully functional user interfaces to guarantee that visitors on any device or screen size had an equally exceptional user experience.+ Generated monthly SEO reports for clients, detailing site traffic, conversion goals, key performance indicators (KPIs), and the overall health of SEO campaigns.+ Developed, optimized, and conducted regular audits of websites to ensure their performance, visibility, and accessibility.+ Provided insights into campaign performance, highlighted areas for improvement, and outlined plans for upcoming SEO initiatives to drive future growth. Show less

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  Skysail Digital

  Sept 2021 - Jul 2023

  Web & Digital Manager

  Notable Credits:+ Devised and implemented comprehensive strategies to drive web traffic to the company’s website, focusing on a multi-channel approach that included web, email, and social media platforms. + Planned and managed the digital marketing campaign budget, creating detailed reports that tracked allocation and expenditure across different channels. + Conducted thorough keyword research and developed a strategic backlink program that resulted in an 82% increase in web traffic.+ Improved page speed performance by optimizing images, removing outdated and unused media, and adding user-generated content such as comments to enhance user engagement. + Oversaw and managed marketing content for social media, including strategy, content creation, posting, and performance tracking.+ Reported on social media activities and results to the brand management team, providing actionable insights and recommendations for future campaigns.+ Emphasized on-page and off-page SEO tactics, as well as content optimization to drive organic traffic and conversions. Show less

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  ICEA LION Group

  Jul 2023 - now

  Digital Media Buyer

  + Develop comprehensive paid media strategies that align with marketing goals and target the right audience segments. + Manage and optimize advertising budgets, ensuring efficient allocation of resources to maximize ROI. + Prepare targeted media plans for Always On and product campaigns, tailored for specific audience segments and platforms. + Optimize advertising campaigns on social media and google networks platforms such as Facebook, Instagram, LinkedIn, Twitter and Google focused on lead generation, lead conversion, and customer acquisition. + Conduct A/B testing of ad creatives, captions or copy, costs and targeting strategies to improve ad efficiency. + Ensure accurate tracking of conversions and attribution across Google networks and social media platforms. + Collaborate with creative and content teams to develop compelling ad creatives and messaging that align with campaign objectives. + Generate detailed performance reports and insights to communicate results to stakeholders and guide strategic planning. Show less