Shweta Agarwal

Experience

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  Dr. Reddy's Laboratories

  May 2002 - Jul 2002

  Summer Internship

  a project to understand customer behavior and characteristics mapping.

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  ADD Pens

  Jun 2003 - Oct 2003

  Management Trainee

  Roles & Responsibilities:Responsible for tie-up with the Apna Bazaar chain in MumbaiResponsible for in-store merchandising of ADD Pens at Apna Bazar chain in Mumbai and premium stores/ supermarkets of MumbaiCoordinate with factory and development team for customer feedback; with Aventis Pharmaceuticals for a market survey project that helped the company understand the patient mindset and his perception of their product Arava and the 'Joint Effort' program. Visited 6 cities in India and met patients, doctors and sales representatives to gauge the success of the program. Show less

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  Solutions Integrated Marketing Services Pvt Ltd now Solutions Digitas

  Jul 2004 - Jan 2006

  Program Executive

  Roles & Responsibilities:Implementation and execution of the redemption programs of HPCommunicating with the customer to ensure smooth management of the program.Responsible for the customer service team and data operating teamCoordinate with the backend operations and dispatch team.Responsible for resolution of day to day escalations Interface with the client to give regular updates on the various redemption programs, stock in hand, and program reporting Single point of contact for the client for the entire HP redemptions team.Coordinating with courier agencies Key highlights:Reworked the entire redemption process to make operations smootherReduced escalations and red flags 'Gained immense client confidence and faith thru proactive query resolution and complete updatesGrew manager's faith in ability to handle Redemption Programs end to end Show less

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  SurfGold

  Feb 2006 - Jul 2007

  Sr Account Executive

  Roles & responsibilities:Loyalty Program management and implementationCoordinate with APAC to ensure loyalty programs are implemented as per strategy and global agreement with the clientReporting to APAC and local client on the progress of the program. Work & think with the client to devise new initiatives for their relationship marketing programResponsible for all the day to day related operations, reporting and client interactionsTo coordinate with all internal teams: Creative, Redemptions & Operations to deliver services within the SLA.Account ManagementKey Highlights:Handled the HP ePoints Program (now called HP Achieve Plus)- the single largest point-based Channel Loyalty Program for Partners of Hewlett PackardHandled the Planet Partners Rewards Program for B2B customers of HPParticipated the APAC annual review of HP loyalty programs in Singapore with the APAC client and reported the India performance; 13 countries participated in the meetGrew the 'HP IPG Program' to a regular retainer account from a one- off activityWorked with Zapak.com to create a loyalty program for their online gaming community Show less

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  Wunderman

  Aug 2007 - May 2010

  Account Manager, Client Servicing

  Roles & responsibilities:- Campaign conceptualization, strategy, creative execution and implementation- Integrated 360 degree communication development in various mediums: digital, print, radio & PR- Communication mix and messaging development for different sets of target audience: Business and Technical decision makers, Partners, Sales teams, Developers, IT Professionals, Internal Microsoft teams and students- Briefing and interacting with all agencies and stakeholders of the campaign: pint, media- buying, digital, printers, research agencies, event management agencies and other vendors to manage campaign end-to-end- Be the brand custodian Show less

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  Annapurna Pet Pvt Ltd

  Jun 2010 - Aug 2013

  Business Director- CRM & Loyalty Programs

  Roles & responsibilities:-Manage CRM & Loyalty Programs end to end for marque clients: BMW, Audi, Volkswagen, ITC, Pepsico, Adidas, Philips and Samsung -Conceptualize, plan and ensure smooth running of various types of CRM/ end customer & partner loyalty programs- Manage a team of program managers, executives, database & MIS teams to effectively perform & deliver on the programs-Manage ground teams meant for lead generation programs/ retail audit programs like Feet on streat, telecalling, redemptions.-Conceptualize & implement emotional connect programs within the gamut of CRM & loyalty programs.- Brief the developer & web team which are the backbone of any loyalty program on the program construct & flow to ensure program functioning & deliverables are met- Assist & help devise program construct & point matrix for loyalty programsKey Highlights:- BMW lead generation and communications program- Lead gen program for Audi with respect to the launch of their new Audi A8 And A6 in India- Worked closely for email/ DM campaigns for Volkswagen targeted towards customers & prospects thru their SAP CRM system- Responsible for audit based retailer loyalty program for Cigarettes for ITC- Monitor the ground teams on Philips & Somany for lead generation program for specific verticals with monthly targets assigned to the teams pan- India- Responsible for the Samsung ecommerce portal: Samsung eStore which carries out ecommerce operations with the support of a 20 seat call centre- Management of the loyalty programs of JK Tyre for end customers & retailers of JK Tyres- Managing the ITC FMCG program targeted towards whole-sellers & distributors of ITC - Responsible for the ground audit program targeted towards retail bookstores across Delhi & NCR for Pearson- Worked with Adidas to create online community for the loyalty program members Show less

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  ABB

  Sept 2013 - Apr 2020

  Global Product Group Communications Manager

  • Global Product Group Communications ManagerHigh Voltage Components and High Voltage Service (a.i.)ABBRoles & responsibilities:- Create and execute communications for the global product group in line with business strategy, requirements and within budget- Develop content, messaging and value proposition of product portfolio - Content creation and dissemination of high-level communication pieces like articles and management interviews for internal and external publications in form of articles, strategy pieces, articles, leading global publications and technical journals- Creation of marketing material and tools to enable sales and marketing team- Support implementation and dissemination of organization internal communication strategy - Digital & social media communications- Events management, website management, brand custodian Show less

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  Hitachi ABB Power Grids

  Apr 2020 - Dec 2021

  Global Communications Manager

  Global Communications ManagerHigh Voltage Service and Generator Circuit Breakers

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  Hitachi Energy

  Oct 2021 - Aug 2022

  Global Communications Manager
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  ABB

  Jul 2022 - Jun 2023

  Global Internal Communications Lead, Business Area Robotics & Machine Automation
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  Hitachi Energy

  Aug 2023 - now

  Global Marketing Manager