Shaun Choo

Experience

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  Trend Influence

  Sept 2010 - Dec 2010

  Interactive Intern

  Worked on a wide variety of creative mediums from print to digital. Involved in brainstorming concepts for campaigns, designing website UI, developing Flash banners and providing layouts for print.Clients: Treefrog Paper, Georgia State University, Riptide Energy Drink, Church's Chicken

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  Medialets

  Feb 2011 - Jun 2012

  Interactive Designer

  • Designed out interactive mobile ads for iOS and Android platforms.• Ideated concepts, designed UI/UX, developed front end code and production assets.• Communicated and collaborated with developers and clients throughout various campaigns.Clients: Desitin, Toyota, ASUS, Nokia, Intel, Aveeno, BBC Earth, American Express

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  Atmosphere BBDO

  Jul 2012 - Mar 2015

  Led concept and design for Emirates airlines while interfacing with clients to bring various digital projects to life.• Managed the redesign of a global site platform and new digital concepts, working closely with user experience leads, strategy leads and developers. • Traveled to Dubai to work with clients and grew the relationship from a creative standpoint.• Provided support as an overseer, managing a team of designers on multiple projects to ensure cohesiveness and consistency throughout the brand’s digital experience.Simultaneously worked on creative for new business, providing art direction and creative needs.Clients: Emirates Airlines, Dutch Masters Show less

  • Senior Art Director

    Jan 2014 - Mar 2015

  • Art Director

    Jul 2012 - Dec 2013
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  Bankroll.io

  Mar 2014 - Dec 2016

  Co-Founder, Design Lead

  • Co-founded a digital product startup for semi-pro and pro gamers to tracktheir gamblings and connect with other like-minded enthusiasts.• Designed and marketed for the platform. Worked on branding, UI/UX design,user testing, market research, art direction, front end development and business pitches.

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  Razorfish

  Apr 2015 - Nov 2016

  Digital Art Director

  • Redesigned the Mercedes-Benz USA platform, working on UI/UX design, art direction, design systems, user testing and prototyping.• Maintained relationships with clients and third party vendors through consistent communication, which turned into a strong collaborative team environment across entities. • Executed high-level decision making and roadmap planning for the brand, working with the clients to define requirements and goals for the site platform.• Pitched and presented new work to grow the business with the brand, resulting in more work billed to the retainer and an increased revenue for the team. Show less

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  SapientRazorfish

  Dec 2016 - Apr 2021

  • Managed a team of creatives working on the Mercedes-Benz USA site platform, providing support, coaching and mentorship. • Continued partnership with user experience, creative, strategy, product management, development and data leads to bring usable and beautiful experiences to life. • Oversaw localization of the site platform for Mexico, Canada and China, while maintaining design systems, ensuring ADA compliance and modularization of components via AEM.• Worked remotely out of the Toronto, London and Malaysia offices, while continuing to design experiences and providing art direction. Show less

  • Design Lead

    Jan 2018 - Apr 2021

  • Digital Designer

    Dec 2016 - Dec 2017
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  Publicis Sapient

  Apr 2021 - May 2022

  Design Lead

  • Led and managed a team of creatives for the Mercedes-Benz USA web product platform, focusing on the launch of new electric vehicles and the e-commerce process• Drove the new redesign of the site platform, its style guide and design system to increase user engagement and improve the car shopping user journey• Pitched and presented high-impact concepts to client leadership through visual storytelling and prototyping to expand business opportunities• Continuously optimized and refined the site platform on desktop, tablet and mobile, through the use of data analytics and research studies• Introduced a new and efficient design process for the team across design, product, development and delivery• Strategized and creatively led a new digital e-commerce product platform concept in the industry, being the first to market Show less

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  Samsung Electronics America

  Jun 2022 - now

  Product Design Lead