Jacqui Reed

Experience

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  Beattie Communications

  Jan 2012 - Jan 2012

  PR Intern

  Searching newspapers for cuttings; writing press releases and conducting research.

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  Falkirk Council

  Apr 2012 - May 2012

  Press Office Intern
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  Holyrood Partnership

  May 2012 - May 2012

  PR Intern
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  Freelance

  Jun 2012 - Jan 2014

  Digital Marketing Specialist

  Delivering marketing support to a diverse range of clients including two published authors.

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  The Royal Zoological Society of Scotland

  Nov 2012 - Feb 2013

  PR Intern
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  Barrowlands Ballet

  Mar 2013 - Jun 2013

  Marketing Intern
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  Scottish Civic Trust

  Aug 2013 - Aug 2013

  Voluntary Marketing Support Officer
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  Employment Enterprise

  Jan 2014 - Oct 2014

  Marketing Officer

  Managing all marketing activities for a diverse range of companies within the Group. • Project management - Managing the successful delivery of a new website.• Social media management - Hands-on management of the social channels for multiple brands.• Content creation and management - Writing, editing, and proofreading content.• Campaign management - Planning and implementing marketing campaigns including email and sponsorship campaigns.

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  Crystal Content

  Dec 2014 - Jun 2016

  Medium-sized full-service digital agency in Glasgow city centre.• People management - Directly managing copywriters within the team.• Account management - Managing key client accounts in a fast-paced environment.• Social media management - Hands-on management of the social media channels for 10 brands.• Content creation and management - Writing, editing, and proofreading content.

  • Account Executive

    Dec 2015 - Jun 2016

  • SEO Content Writer

    Dec 2014 - Dec 2015
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  Levy McCallum

  Jun 2016 - Sept 2019

  Digital Marketing Executive

  Medium sized advertising agency based in Glasgow city centre.• Project management - Delivering successful web projects on time and within budget.• Digital strategies - Developing and executing social media, PPC, and SEO strategies.• Account management - Managing key client accounts in a fast-paced and ambitious environment.• PPC & social media advertising management - Managing paid social and PPC campaigns.• Social media training - Providing social media training to clients. Show less

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  Ideagen Plc

  Sept 2019 - Jun 2021

  SEO Executive

  Fastest growing software company in the world with offices in the UK, US, Bulgaria, Malaysia, and Dubai.• Project management - Managing large-scale website migrations.• Task management - Distributing tasks across the SEO team and ensuring they're completed on time.• Lead generation - All monthly lead targets were smashed. • Developing SEO strategies - Keyword research, competitor analysis, gap analysis, domain authority, and current rankings.• Content strategy - Leading the content strategy, quality, processes, and governance.• SEO management - Website traffic quadrupled during this period. Hands-on management of the SEO channel and monitoring its effectiveness in terms of traffic and sales leads.• Mentoring & training - Delivering SEO training across the company and supporting junior team members.• Process management - Identifying process gaps and introducing solutions to improve productivity and quality.• Problem-solving - Troubleshooting poor rankings and developing improvement strategies. • Team collaboration - Collaborating with internal stakeholders to implement conversion rate optimisation (CRO) techniques that enhance the design, usability, content, and conversion points of the website. Show less

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  ITVET - Technology Provider

  Jun 2021 - now

  SEO Manager

  Leading IT support and technology solutions provider with offices in Hertfordshire, London, and Manchester.• Interim management - Running the department when the senior marketing manager is absent - Making key decisions and keeping all projects moving.• Project management - Overseeing and delivering successful projects including new websites and PPC campaigns - Developing a detailed project plan, delegating tasks effectively, managing capacity levels and allocating the right resources to the right tasks.• Lead generation strategy - Developing strategies based on keyword research, competitor analysis, gap analysis, domain authority, and current rankings.• Content strategy - Strategy development, process tracking, and governance. • Writing, editing, and proofreading content - Supporting the content writer to create high-quality, rankable content.• SEO and PPC management - Hands-on management of the channels and monitoring their effectiveness in terms of traffic and sales leads.• PR - Using previous PR experience and knowledge to manage all PR activities for the company.• Mentoring & training - Delivering SEO training and mentoring junior members of the team.• Process management - Identifying process gaps and introducing solutions to improve productivity and quality.• Reporting - Creating presentations to convey strategies, goals, and results to internal stakeholders. Show less