Prashanth DM

Experience

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  Maruti Suzuki India Limited

  May 2005 - Aug 2007

  Deputy Manager

  As a part of the Accessories team, was responsible for the following1. Managing sales and marketing activities of Accessories for dealers across West zone 2. Coordinating with Vehicle Sales planning for integrated plans3. Pricing and Negotiations4. Brand Building and communication exercises 5. Nation wide training for 10000 plus dealer executives6. Developing Point of Purchase and merchandising strategies7. Touch point for CRM activities8. Market Intelligence and dealer sounding boards in co-ordination with product development 9. Product Life Cycle managementAchievements1. Achieved a growth of 52 % YOY in sales volumes in ‘06-‘07 over ‘05-‘06.2. Generated customer pull through attractive POP formats3. Countered grey market forces by projecting a better value of MGA4. Brought in Life Style Accessories that proved to be a pull factor thus increasing top line growth.5. Identified necessity of an alternate channel targeting non approved workshops, via potential mapping and consumer behavior research. Implemented and has proven to be a key driver in increasing spare parts turnover Show less

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  Bosch USA

  Aug 2007 - Aug 2008

  Product Marketing Manager

  As Product Marketing Manager, am responsible for the following:1. Responsible for National Sales, P&L.2. Preparing Business plans and budgets3. Business development including Dealer Development4. Product positioning based on market segment5. Liasoning with World wide HO of BU in decision making

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  Toyota Kirloskar Motor

  Sept 2008 - May 2011

  Asst. Manager (Accessories)

  1. Business Plans (Annual & Half yearly)2. Demand Planning (Forecasts, Product Life cycle management)3. Balanced Score card – Creation of parameters and developing strategy to achieve said goals4. New Model launch activities (ETIOS)Achievements1. Achieved a growth of 73 % YOY in sales volumes in ‘09-‘10 over ‘08-‘09.2. Improved Sales channel effectiveness by roping in Regional Sales team3. Effected turnarounds at dealerships by educating top management about the potentialand ways of exploiting business opportunities4. Improved sales and stock planning (SKU level) at dealerships by creating andimplementing a Sales and Forecast Management Tool5. Improved service ratio/ order fill rate from 65% to 95% by streamlining of supplychain at Toyota Kirloskar Motor Show less

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  Renault

  Mar 2011 - Oct 2013

  Product Manager

  Accessories is a Strategic Business Unit (SBU) aimed at improving top & bottom-lines of the sales channel. It augments vehicle specification in order to compete in the market and bring in freshness to the product offering1. P&L responsibility2. Business Development, Market Intelligence, Product Launches, Business Process Re- Engineering,3. Sales and Process, Training4. Product Lifecycle Management - Manage the development of the product & business case from Concept to SOS5. Network management on setting and achieving targets through push / pull techniquesAchievements1. Launched range of accessories for 5 models in 18 months – Fluence, Koleos, Pulse, Duster & Scala in record time by a dual approach of localization and imports.2. Achieved a growth of 800%+ YOY in sales volumes in ‘12-‘13 over ‘11-‘12.3. Achieved cost savings in terms of capex and operating expenses by executing a cross buy approach for Nissan and Renault vehicle accessories and by commonising product range across models. Show less

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  Tata Consultancy Services

  Nov 2013 - Nov 2016

  Leverage technology to enhance connect for our customers' customer. 1. Build business pipeline by collaborating with TCS account, business development teams, horizontals and industry verticals.2. Plan and execute pro-active proposals to clients by understanding business pain points and mapping its resolution to TCS offerings in IT and Services.3. Collaborate with TCS “Centre of Excellence” (COE) to develop Proof of concepts that can be used to support proposals to clients.4. Build thought leadership via white papers and analyst briefings. Innovation and Transformation is a premier group which works towards building thought leadership in the Manufacturing Industry Solution Unit of TCS, with an objective of being a force multiplier in areas where it is critical to demonstrate business and domain expertise.

  • Program Manager

    Nov 2016 - Nov 2016

  • Program Manager

    Jul 2015 - Nov 2016

  • Project Manager

    Nov 2013 - Jun 2015
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  Tata Consultancy Services

  Jan 2017 - now

  Helped Vinfast ((https://vinfastauto.us/) launch Electric Vehicles in US and Canada in record time by building digital tools for e-Commerce, Sales, Service and Parts on the Salesforce platformHelped Mercedes Benz USA by driving 40X productivity gains in Dealer Incentives Management with an annual outlay of $1.2 BillionManaged to get 50+ partner companies to collaborate and work as a single unit in a multi year ERP transformation program at Mercedes Benz USA Built the foundation of a $XX Million program for Last Mile Delivery Experience Enhancement at Whirlpool Corporation which helped in increasing Customer Satisfaction and Brand Loyalty across B2B and B2B2C segments Show less

  • Digital Transformation Advisory

    Jul 2023 - now

  • Program Manager, Product Manager, Business Development Manager, Business Consultant

    Jan 2017 - Jul 2023