Jehane Mabrouk

Experience

• 

  United Legend

  Apr 2014 - Jul 2014

  Assistant Brand Manager Marketing

  Distribution company of luxury brands in men's and women's ready-to-wear (internship and takeover for missions in 2015):• market research• e-commerce study on the Farfetch.com site and on exports• product development of accessories for the store• merchandising• client consulting relationship• software update

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  Chicmedias

  Sept 2014 - Feb 2015

  Assistant commercial and marketing development @ Chic Medias

  On the ZUT magazine section:• prospecting for a new target• creating communication tools and marketing discourse• market analysis and competitive intelligence

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  Black Angus

  Apr 2015 - Jun 2015

  Assistant Product Marketing Manager @ Black Angus Media

  Creating a new online magazine : • creating commercial offer to advertisers• communication tools (information brochure on this new project) and business plan• fidelising new partners (artists and professionals for future collaborations)• competitive intelligence (on online magazines already present and their offer)

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  The Body Shop

  Nov 2015 - Dec 2015

  Conseillère de ventes

  • Conseil client et fidélisation, réalisation des objectifs de la période de Noël, encaissement

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  Privé Group

  Apr 2016 - Jul 2016

  Assistant General Manager Project @ New York Privé Group

  • Events coordination : realising a charity event (choosing artists, models, entertainments and location)• Digital strategy : communication through social networks and professional event sites to engage our target audience • Client portfolio management• Fidelising new partners• Management of the new interns

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  SEPHORA

  Jul 2018 - Jan 2019

  Project manager assistant - Sephora France @ LVMH

  • Coordinating actions for the production of content services in stores (POS, videos) : choosing creation, reception of samples, controlling prototypes, providers follow-up• Creating and leading innovation services on La Défense Flagship Brand relations (partnerships on new stores services)• Producing 3 video shoots : creating 2 looks, selecting products, managing film-making (staging, script, actors)• Analyses : weekly reporting and monitoring in-store services (customer experience), competitive studies• Managing opening and renovation of 330 stores within France network for Sephora Beauty Services Show less

• 

  L'Oréal

  Jan 2020 - Jul 2020

  International Product Manager Assistant - Biotherm

  Supporting 3 product managers and 3 axis (Face care, Body care, Sun care) : • Following up new launches: piloting execution documents, briefing and working with agencies, making the links with countries• Concepts creation for 2022/2023 plan : looking for new market and consumer insights, writing product concept/storytelling• Development of premium 360° campaigns to introduce relevant solutions to customer expectations• Development of formulas, packagings with color, mock-up, 3D agencies • Preparation of the International Meetings, Drive Europe and Drive Asia Development of the sustainable strategy of the brand : presentation of concepts, animations, trends and development of formulas and packaging• Sell-In and Sell-Out analysis of brand and categories performances • Competitors Analysis : Top qualitative/quantitative studies of skincare trends and new launches, segment analysis, Asian market analysis Show less

• 

  Rouje

  Aug 2020 - Mar 2021

  Conseil cosmétiques

  Make-up lips & eyes category • Launches introduction of new product collection Le Stylo • Sales pitch development: expertise elevation & consumer engagement• Efficiency and packaging testing, color analysis for make-up• Customer advice and product management

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  L'Oréal

  Mar 2021 - Jun 2021

  Marketing product manager - L'Oréal France

  Woman Face Care, Body & Sun care• Implemented new launches, maintained growth in pillar products and animated core catalogue• Collected and analyzed consumer and market insights and competition strategies to make recommendations to management• Proposed and monitored marketing mix strategies (360/Digital/Retail) to build engaging consumer brand experiences

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  L'Oréal

  Nov 2021 - now

  Biotherm Woman Face Care Hydration & UV• Manage 5 campaigns and contents for hydration & UV category• Definition and design of advertising campaigns, advertising agencies and legal teams • Creation of content, from traditional media assets (TVC, Print, OOH) to digital content & guidelines (e-commerce kit, product description page, e-merch, display, paid & owned digital media)• Collaboration with 360° Experts : Digital Media, CRM, e-Commerce, Retail Design, PR & Communication, Education, Labs, Legal Show less

  • Content & Campaign manager | L'Oréal Luxe

    Nov 2023 - now

  • International Product & Campaign Manager | L'Oréal Luxe

    Oct 2022 - Nov 2023

  • International Product & Campaign Manager | L'Oréal Luxe

    Nov 2021 - Oct 2022