Jenny Fox

Experience

• 

  Superdrug

  Jul 2007 - Oct 2013

  Team Leader

  • Interacting with customers and demonstrating high customer service whilst working on tills • Actively selling to achieve personal sales targets which are reviewed on a daily basis• Delegate tasks to team members to ensure shop was well presented for customers the next day • Extra responsibility of dealing with customer problems such as refunds and complaints • Training new staff on tills and customer service to ensure they were setting an exceptional example

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  Butler & Co

  Jun 2009 - Sept 2010

  Apprentice/Receptionist/Tax Trainee

  • Produced clients tax returns once trained on new tax software • Interacted with clients and business professionals daily in a professional manner• Gained administrative skills and learnt company processes for various tasks such as drafting letters, sending emails to clients and dealing with clients before meetings

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  Dirty Note Events

  Jun 2012 - Oct 2013

  Events Manager

  • Managing, organising and marketing nightclub events for students• Owning and optimising event promotion through Facebook, Twitter and ticket sites• Managing relationships with agents, artists and venue managers• Utilising traditional marketing methods such as flyers, posters and billboards in the lead up to events

• 

  OVO Energy

  Oct 2013 - Jun 2019

  • Propose and manage the marketing launch strategy of new products with the relevant product owners (e.g. green gas product, CORGI insurance white labelling). Once launched, monitoring sales activity and running campaigns to increase uptake. • Work on acquisition, retention and brand awareness/engagement campaigns across multiple channels including social, email, digital and DM.• Own the execution of communications for existing tariffs to drive increased take-up and understanding of the OVO key differentiators, as well as supporting the development and launch of new energy product offerings. • Highlight opportunities within key customer groups and journeys to upsell relevant additional products/services as a way of adding value and increasing gross margin.• Managing rebrands from a communications perspective (emails, letters & SMS) across 10 different communication platforms. • Working in a high pressured environment, experiencing high levels of growth within short time periods and managing any implications that arise from this. • Updating, creating and testing operational, regulatory and marketing communications in various different systems and channels (post, email, SMS). • Marketing lead on many cross-departmental projects, highlighting what needs to be changed, how long it will take and providing recommendations for new communications to help support. • Propose and implement targeted strategies for customer scenarios and journeys to improve customer retention and reduce call centre contact. Keeping documentation of customer journeys for the wider business.• Managing the automation of vital customer journey comms within our marketing platform Exact Target. Show less Produce multi-channel campaigns aligned with company objectives, using a test and learn approach to continuously optimise.Developing marketing strategies with a view to impact KPIs such as retention, satisfaction, brand engagement and additional product uptake. Serve as the main contact for new marketing projects, ensuring proper briefing and delivery processes.Keep stakeholders updated on project status and ensure departmental sign-offs, particularly for email campaigns.Oversee email campaigns from planning to deployment.Provide marketing recommendations and highlight quick wins in cross-departmental taskforces.Maintain relationships with external agencies and third parties.Serve as the point of contact for Salesforce Marketing Cloud (SFMC). Show less Led the implementation of marketing to existing customers of new business propositions or products. Assisted with the company rebrand, updating external communications across multiple systems and meeting tight deadlines.Managed a Twitter competition post-rebrand to engage existing customers, complementing a TV campaign targeting new customers.Enhanced the customer experience through different journeys such as onboarding, in-life, retention and win back. Supported the execution of new propositions, campaigns, and major business changes. Show less

  • Product Marketing Manager

    Jan 2018 - Jun 2019

  • Senior Marketing Executive

    Nov 2015 - Jan 2018

  • Customer Marketing Executive

    Oct 2013 - Oct 2015
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  Good Energy

  Sept 2019 - Aug 2022

  Senior Digital Marketing Executive

  - Manage refer-a-friend scheme, testing new reward incentives and general optimisation of the experience for customers - Work collaboratively with marketing agencies to produce content to be used across social channels such as Facebook, LinkedIn, Twitter and Instagram - Create and document customer journeys to be shared around the business and to be used as a tool to suggest improvements and changes to communications for a more seamless experience - Support in the development and implementation of emails into Exact Target (Salesforce Marketing Cloud), both manual and automated emails Show less

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  OVO

  Aug 2022 - now

  Agile Communications Manager