Shannon Pollacchi

Experience

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  Professional Development Partners

  Jan 2002 - Jul 2004

  Marketing Manager

  • Created promotional materials: slicks, sell sheets, direct mailers and invitations• Executed events including managing event activities while utilizing creative problem solving • Analyzed the effectiveness of marketing activities and make improvements where necessary so that activities, costs, and operations met organization's objectives

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  K.Hovnanian Homes

  Jun 2003 - Aug 2007

  Marketing Research Manager

  • Managed, motivated, and trained staff. Communicated & documented staff performance to E.V.P.• Conducted market research to determine feasibility and marketability of new products • Wrote, edited and managed weekly content update of website• Moved projects forward to meet objectives while consistently meeting deadlines • Develop long-term strategic research plans to ensure comprehensive measurement of the marketplace, consumer dynamics, and competition• Coordinate with multiple outside vendors to synchronize each project to ensure on time delivery Show less

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  South Coast Marketing & Events, Inc.

  Apr 2008 - Jun 2010

  Co-Founder

  • • Develops and executes marketing campaign strategies including budgets and ROI tracking• Analyze client’s brand, image and target market • Utilizes social media, online advertising, email campaigns and websites for promotion strategies• Writes, edits and distributes press releases online and for print media• Coordinated with reporters to achieve maximum media exposure • Writes and edits proposals (RFP) for clients to ensure proper response and complete scope of services• Managed graphic design team to ensure “look and feel” of marketing piece for correct target market Show less

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  Sustainable Business Leadership Council

  Apr 2009 - Aug 2010

  Director of PR & Marketing (volunteer)

  A professional services organization based on serving business owners who are interested in "Greening" their business. We are based in Orange County and have monthly educational meetings open to the public. You can find out more through our Linkedin group website as well.I volunteer my time with this important organization.

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  Brookfield Residential

  Jan 2010 - Jul 2010

  Sales Associate

  • Created and managed direct marketing campaigns • Successfully sold over $39M in only 18 weeks to exceed sales goals by166% • Establish brand identity to generate awareness and increase sales leads

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  California Pacific Homes

  Jul 2010 - Mar 2011

  Sales Associate

  • Created and managed direct marketing strategies • Achieving over $57M in sales revenue while maintaining relationships with existing clients and accounts• Observed and reported on social, economic & political trends that might effect clients

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  Irvine Company

  Feb 2011 - Nov 2011

  Sales Associate

  • Effectively created project management strategies to increase client satisfaction • Developed strong relationships with key customers and vendors therefore creating a viable organization • $37,000,000 new business generated to meet business goals • Assumed a lead role in team meetings due to strengths in presentation and communication skills

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  WM

  May 2012 - now

  Strategic business development Developing marketing and sales collateralCorporate communications Budget development and executionDigital marketing and video productionSales Training

  • Project Development Manager

    Dec 2023 - now

  • Marketing Manager

    May 2012 - now