Joy Amagon

Experience

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  Zere Pharmacy Ltd

  May 2011 - Dec 2011

  Retail Sales Representative
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  GSK

  Oct 2011 - Dec 2023

   Responsible for reviewing and managing alternate market access route including Not- for -profit customers like ICRC, WHO clinic, eHealth Africa, health management Organization, NHIA bidding and branding engagements.  Managed assigned stakeholder partners including government, public accounts and territorial distributors in Nigeria, planning, implementing and evaluating interventions in line with organisation goals. Supply chain optimization in collaboration with logistics team, W&D (warehousing and distribution) finance and key account managers. Designed public market bid plans and tender including reviewing bids documentations and compliance documents, quarterly post tender review meetings to review the tender process, opportunities, competitor activities and areas of improvement as well as key learnings. SOP reviews, Management Monitoring/audit readiness and cascade to entire team sales leadership team Show less  Responsible for promotion & disease awareness, knowledge of all our drugs (anti-infectives, non-communicable diseases, tropical diseases) vaccines by collaborating with the Key stakeholders to ensure the promotional activities lead to sales and availability for patients and territory growth by striking balance between order generation and fulfillment Manage GSK portfolio across all SKUs/brands of more than 60 wholesalers, key distributor accounts across North and Lagos district. Between 2020-2023 Stakeholder engagements, coordinating and organizing scientific engagements, mini-launches, multi-channel marketing, business plan write up and implementation panel reviews and coaching/talent management. Activity and Sales data analysis on sales analytic tool like Veeva CRM, Power BI, excel. Show less  Drove disease awareness and knowledge of all our portfolio drugs (anti-infectives, non-communicable diseases, tropical diseases) vaccines by collaborating with the Key stakeholders to ensure the promotional activities lead to sales and availability for patients and territory growth by striking balance between order generation and fulfillment. Profiling, Segmentation and targeting of healthcare practitioners to drive targeted interventions for behavioral change. Sales partners inventory management and supply chain optimization, channel planning and logistics oversight. Team management and cost center expenses budget control and monitoring. Show less  Had a marketing stretch exposure to Re-launch Flixotide (across the country in a team of 3) Deep dive, insight generation, course correction, project operational plan and Road map. Internal and external stakeholder engagements including vendors and third parties and cost budgeting, creation of activity grid, metrics, call flow plan, digital media email campaign. Segmentation of patients and patient health seeking behavior through profiling. Data validation and campaign pediatric tool kits and materials deployment to targeted healthcare practitioners (Pediatricians, GPS and HODs pharmacy) hit list across the country. Key opinion leaders, Key external experts’ engagement. Campaign follow-up reviews, flow chart, presentation slides cascade and Flixotide redistribution reviews with internal stakeholders, reverse route to market and supply chain optimization. Show less  Profiling, Segmentation and targeting of healthcare practitioners to drive targeted interventions for behavioral change. Stakeholder engagements, coordinating and organizing scientific engagements, mini-launches, multi-channel marketing, business plan write up and implementation panel reviews and coaching/talent management. As the route to market lead (Lagos 2020-2021) and CTC (North 2021-2023) lead depot stock management, channel plan and monitoring across 4 depots (Lagos, Abuja, Kaduna, Kano) and forecasting with sales partners WWCVL, Assene-Laborex, M-pharma. Show less • Responsible for all the products and promotion and sales by collaborating with the Key stakeholders to ensure the promotional activities lead to lag sales and territory growth by striking balance between order generation and fulfillment.• GSK Emerging Market Talent exchange program in Kenya in 2020 sharing national best practice, strategy and planning with colleagues from Jordan, Lebanon, UK.• Operating with the new structure of GP, Specialist and Pharmacy medical representatives’ model, managing the North-East territory including Jos of about 6 medical representatives.• External collaboration through Stakeholder engage (both trade channel, institutions, and supply partners) to negotiate for sales and MOUs.• Internal collaboration with marketing, medical and quality control for insights and promotional activities to drive HCP engagement and territory sales. Show less  Managed 16 GSK representatives across 28 States across North, South and East of Nigeria under GSK access medicine portfolio for treatment of tropical, non-communicable and infectious with vision intended to give access to 80% of Nigerians i.e., 4 out of 5 Nigerians with Quality medicines in different segment, high middle, and low-income areas.  Building capacity and competency of medical representatives through coaching, training and effective performance management which led to exceptional portfolio growth and team performance year in year out producing the best Medical Representative. Drove campaigns like mass deworming campaign, malaria, and tropical disease scientific symposiums as well as orange day campaign in collaboration with save the children. Internal and external collaboration with vendors, trade channel supply partners WWCVL, Assene Laborex and marketing through commercial review, forecasting and strategy review meetings. Drove proposals for MOU to key strategic partners and accounts and participate in tenders/bulk purchases with Central medical stores, advisory boards formulary inclusion, government institutions and parastatals, as well as NGOs Show less • Managed 11 GSK representatives in North (19 Northern states) including Abuja, Kano, Kaduna, Plateau state, Bauchi, Gombe etc. under GSK access to medicine portfolio, intended to give access to 80% of Nigerians i.e., 4 out of 5 Nigerians with Quality medicines in class A, B, C and D segments.• My role included leading sales business, coaching, leadership, mentor and managing access representatives in the North ensuring they carry out all their activities proficiently, like clinical meeting presentation coaching, patient focus scientific selling coaching, sales line targeting, profiling of customers and to ensure that all these activities lead to growth of the region in line with organizational values, objectives, and vision.• Responsible for 35%-40% of the sales target for access in the country and was able to grow the business in the territory by 51%.• Drive campaigns like mass deworming campaign, malaria and tropical disease scientific symposiums as well as orange day campaign in collaboration with save the children.• Internal and external collaboration with supply partners WWCVL and Assene Laborex and marketing through commercial review meetings. Show less • Responsible for sales and promotion Branded Generics and classic innovative portfolio (Anti-infectives, anti-diabetics, cardiovascular/anti-hypertensives, anti-cancer drugs, gastroenterology drugs, antifungal, anti-seizure drugs.. I was the best MR BGx portfolio Nationwide 2013 with 128% sales achievement to target and achieving above all KPIs • Development and Implementation of Business Plan, Channelling plans, sales line targeting, Brand Bonding Ladder now customer journey and sales and marketing Activity reports on a timely basis (using MS Office tools like Microsoft word, excel power point etc.) to maximise job effectiveness and efficiency. • Dissemination of medical and pharmaceutical information Detailing and Clinical/Seminar presentations to Doctors, Pharmacists, Nurses, and other Health Care Providers, convincing them to selectively prefer GSK products. • Ensuring that the job/responsibility of the sales officer which includes supplying drug stocks (generated by sales and marketing activities) demanded by customers is carried out smoothly and within agreed time and Organized Product Launches for New GSK brands. • Organizing high impact continuing medical education (CME) involving all healthcare practitioners in my territory from different institutions and government health parastatals on different health care concerns like African inspiration meeting on rational antibiotics therapy, asthma care management and education. 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  • National Tender Lead/Key Account Lead NC/NE

    Sept 2022 - Dec 2023

  • Key Account Manager North Central/North-East Regions

    Apr 2022 - Dec 2022

  • Commercial sales Manager North East/North Central Regions

    Apr 2021 - Mar 2022

  • Marketing stretch exposure Flixotide Re-Launch Lead National

    Aug 2020 - Apr 2021

  • Commercial Sales Manager Lagos

    Feb 2020 - Mar 2021

  • First Line Leader/North East Region Manager

    Aug 2018 - Feb 2020

  • Market Access Manager Multiple Regions (North South-South South-East)

    Feb 2017 - Aug 2018

  • Market Access Manager Northern Region

    Nov 2015 - Aug 2017

  • Medical Representative and retail Sales Rep @Zere Px

    Oct 2011 - Dec 2015
• 

  Krestor Nigeria Ltd

  Mar 2024 - now

   DIRECTOR SALES AND PARTNER ENGAGEMENT

   I Identified and capitalized on new business opportunities, expanding Krestor's market share within less than a year through targeted outreach, competitive analysis, and key partnerships for drugs and medical equipment/consumables. Established and nurtured long-term relationships with key clients and distributors, ensuring customer satisfaction and retention, successfully negotiated and closed deals. I oversee sales forecasting, budgeting, and reporting, utilizing CRM systems to track progress and adjust strategies based on market dynamics and team performance. Show less