Timothy Seidel

Experience

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  MARC Advertising

  Jul 1999 - Jan 2000

  Assistant Media Buyer

  Provided media buying counsel for national and regional clients, including True Value Hardware and Eat-N-Park. Researched and presented market profiles to determine how clients could further penetrate desired regions.

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  Council for Excellence in Government

  Apr 2000 - Aug 2003

  Director of e-Communications/Public Communications Writer

  Provided creative direction and marketing strategy for www.excelgov.org and initiatives of this national non-partisan, non-profit organization whose mission is to improve government performance at all levels and increase citizen participation and trust in government. - Initiated redesign of Council’s Web site. Planned new site format and navigation to ease use . - Coordinated, wrote and designed communications pieces for multiple initiatives, which reflected the organization’s strategic plan. - Worked with third party vendor to launch the joint Presidential Appointee Initiative Web site.- With director of communications, developed strategic marketing initiatives to promote Council studies, polls, publications and events. - Planned, publicized and executed a variety of high visibility Council events in Washington, New York, the 2000 Republican Convention in Philadelphia and the 2000 Democratic Convention in Los Angeles. Show less

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  Northern Virginia Journal

  Aug 2003 - Jun 2004

  Business Beat Reporter

  Reported on in-depth and breaking business news stories for this 86,000 circulation daily newspaper with coverage including major Beltway suburbs in Northern Virginia and Maryland. - Established network of government and industry contacts to break stories ahead of competing news sources. - Created enterprise stories that provided unique insights on issues not covered by headline news.- Raised awareness of multiple economic development initiatives throughout Northern Virginia.- Received accolades for lead writing and ability to humanize business related issues. Show less

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  Jampole Communications

  Jan 2005 - Apr 2005

  Account Executive

  Developed cutting-edge communications products for clients of this Pittsburgh-based public relations firm. - Established a network of contacts throughout the region to develop new business prospects. - Created high-impact press releases and advertising copy for a variety of clients.- Provided media buying consul to current clients in support of marketing initiatives. Purchase advertising in regional print publications, radio and local cable television. - Wrote bylined stories for clients and place them in local print publications to gain increased visibility for client initiatives. Show less

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  Carnegie Mellon University

  Apr 2005 - now

  Developed communications programs to promote major university and alumni events, provided direction and content for the Alumni website (http://alumni.cmu.edu), and managed the relationship with the university’s online community provider. - Headed a cross-divisional team tasked with selecting alumni online community vendor. Produced RFP, set criteria and process for selecting vendor, reviewed proposals, and made purchase recommendation to the divisional leadership. - Departmental facilitator for Alumni Relations strategic plan. Worked extensively with the management team to develop a roadmap for the Alumni Association over the next three years. Created a series of exercises as part of the 2010 staff retreat to roll out the plan to the staff and gain buy-in as well as to develop tactics that will help the office meet its objectives.- Partnered with schools and colleges to improve the quality and coordination of communications. - Managed workload of various staff to ensure that all communications were produced in a timely manner. - From 2005-2009, served as staff liaison to the Alumni Association Board’s communications committee. Drew on the knowledge/experience of this group to redevelop communications policies and procedures that allowed us to reduce frequency and increase open rates of our email communications.- Developed training materials and led training sessions – online and in person – to teach volunteers how to use the administrative tools of the alumni online community. Show less

  • Senior Associate Director, Alumni Communications

    Jul 2011 - now

  • Assistant Director, Electronic Outreach

    Apr 2005 - Jun 2011