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Yueyang Xu

Yueyang Xu

Marketing Intern

Followers of Yueyang Xu42 followers
location of Yueyang XuChampaign, Illinois, United States

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  • Timeline

  • About me

    Master in Technology Management @UIUC 23-24 | Bachelor in Electronic Business @SCUT 19-23 | Marketing

  • Education

    • University of Illinois Urbana-Champaign

      2023 - 2024
      Master of Science - MS BUSINESS, MANAGEMENT, MARKETING, AND RELATED SUPPORT SERVICES 3.82

    • South China University of Technology

      2019 - 2023
      Bachelor's degree E-Commerce/Electronic Commerce

      Activities and Societies: Minister of the Student Union Life Rights Department of the Department of E-commerce Earning a Bachelor's degree in Electronic Business with an emphasis on marketing, as well as a minor in Advertising.Electronic Business majorAdvertising minor

  • Experience

    • China Southern Airlines

      Jul 2021 - Aug 2021
      Marketing Intern

      · Employed Excel for the organization and optimization of more than 2,000 pieces of marketing data to support future initiatives· Evaluated effectiveness of precision marketing by Using A/B testing campaign to improve the decision making progress of marketing· Edited marketing posts on the company’s official account and used Excel to conduct virtualization to display the analysis results of over 1000 pieces of data for half past year

    • GAGC Dasheng Technology Co., Ltd.

      Jan 2022 - Feb 2022
      Intern

      · Organized and categorized materials for multiple vehicle models on the app to facilitate future replacements· Updated material on the app, including holiday themes and launched corresponding lottery activities to increase customers’ participation· Identified and corrected three app display errors to enhance user experience

  • Licenses & Certifications

    • Gies Professional Pathway Foundations

      Gies College of Business - University of Illinois Urbana-Champaign
      Aug 2023
      View certificate certificate

    • Social Media Marketing

      HubSpot Academy
      Mar 2024
      View certificate certificate

  • Honors & Awards

    • Awarded to Yueyang Xu
      8th China College Students' 'Internet+' Innovation and Entrepreneurship Competition - May 2022 · Analyzed market pain points, defined target customers and proposed marketing strategies based on the market analysis· Won the 3rd prize in both the collegiate contest and the provincial division division contest
    • Awarded to Yueyang Xu
      12th China National College Students “Innovation, Creativity, and Entrepreneurship” Challenge - Apr 2022 · Conducted campus surveys to gather students’ needs for making portrait photography appointments;with 300+ responses collected· Analyzed the feasibility/competitiveness of the platform based on the PEST and SWOT models and the profitability of the platform based on Porter's Five Forces Model· Designed the main modules of the platform’s mini program, such as costume rental· Completed parts of the proposal, including, market analysis and marketing strategies, proofread… Show more · Conducted campus surveys to gather students’ needs for making portrait photography appointments;with 300+ responses collected· Analyzed the feasibility/competitiveness of the platform based on the PEST and SWOT models and the profitability of the platform based on Porter's Five Forces Model· Designed the main modules of the platform’s mini program, such as costume rental· Completed parts of the proposal, including, market analysis and marketing strategies, proofread the final submission and presented the proposal at the contest · Won the 1st prize in the collegiate division contest Show less
    • Awarded to Yueyang Xu
      14th National Advertising Art Design Competition for College Students - Apr 2022 · Conducted a market/brand image survey and advertised Kuaishou market using survey data and PEST, SWOT models· Wrote a marketing proposal based on discussions of marketing strategies and helped promote the brand· Won the 3rd prize in the Guangdong Province division contest