Grace Murugi

Experience

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  OpenSphere Systems Limited

  Jun 2010 - Oct 2015

  While at OpenSphere Systems Limited, I initiated Digital Marketing Strategy, Route to Market Strategy and drove Product Development for new products and services.Key Contributions:⦁ Drove stakeholder engagement and management that entailed gaining buy-in and support for OpenSphere Systems Limited projects with both internal and external stakeholders and local communities.⦁ Developed the media strategy, sought media partnerships, identified visibility opportunities, and responded to media requests.⦁ Digital media management including website management and updating, social media management, content development and intranet updating.⦁ Developed content and reviewed internal publications such as newsletters and IEC material.⦁ Identified, developed and executed key strategic events- both internal and external.My Accomplishments🏆 I presided over web content management using HTML, Adobe Dreamweaver, Joomla, and WordPress. I manage the content of www.carolemandimedia.com, www.spreadmarketing.com www.cakes.co.ke, www.berrytravels.com, among others.🏆 In the year 2012, I also worked as a consultant from OpenSphere Systems to the Martha Karua Presidential Campaign Team, handling all their social media management of Facebook and Twitter. Show less As a Senior Website and Graphics designer, I actively engaged in defining project scope while working closely with clients to identify core requirements, budget timelines, project resources, and objectives.Key Contributions:⦁ Efficiently designed, developed, and maintained the company website, stationary conceptualization and design which inluded business cards, profile, and portfolios.⦁ Spearheaded Web design and development using Adobe Dreamweaver, Fireworks, PHP, CSS, Drupal, and Joomla CMS.⦁ Developed creative website designs and design samples.⦁ Aligned schedules with clients to discuss requirements and update on project progress.⦁ Authorized Web Content Management using Content Management Systems such as Drupal, Joomla, and WordPress, as well as managing remote websites using FTP software such as FileZilla. Show less

  • Digital Media Planner

    Mar 2012 - Oct 2015

  • Web Developer

    Jun 2010 - Mar 2012
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  WPP-Scangroup

  Nov 2015 - Nov 2017

  Digital Media Manager

  I engaged my competencies to drive market planning, strategy and initiate marketing campaigns aimed at improving the company’s market penetration.➡Campaigns handled: Royco, BlueBand, Lifebuoy, Pepsodent, Geisha Stories for Life, Closeup, Lux, Dove, Axe, Rexona, Lipton, Omo, Sunlight, and Vaseline.Key Roles:⦁ Developed impactful digital strategies that will drove awareness, brand loyalty, sales and sponsorship interest.⦁ Managed the full marketing mix, created innovative campaigns and marketing initiatives that generated profitable revenue growth and competitive differentiation.⦁ Surfacing new revenue streams through engaging in Digital Media planning and scheduling across all digital platforms to ensure the client meets their needs in terms of reach, awareness, clicks to website among others. ⦁ Creating a robust digital presence including paid/owned/earned media for communication that generates sales leads YouTube, twitter, LinkedIn & Facebook through social media marketing. ⦁ Evaluated market research & adjust marketing communication strategy to meet changing market needs.⦁ Seeking partnership opportunities to leverage on to grow its pillars for women & youth empowerment as the custodians for community change. Show less

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  Safaricom PLC

  Dec 2017 - Jun 2022

  Digital Manager

  • Digital strategy development - I was responsible for delivering high-quality digital strategies for Financial Services (Mpesa), Enterprise Business Unit, Core products, Safaricom Fixed Business and the overall brand. I worked with cross-functional teams to ensure that we deliver innovative digital engagement solutions, ensuring that we remain relevant across all digital channels. These channels include Facebook, Google Search, Google Display, Twitter, YouTube, LinkedIn among others. • Measurement of Digital ROI - I ensured that we had a high return on investment for all our digital marketing efforts, ensuring that we grew brand equity and business revenue. This is delivered at the lowest cost, ensuring that we deliver maximum savings to the business.• Leading an omnichannel approach that continued to grow the digital ecosystem internally and proposing additional engagement channels to suit the needs of the attention economy. This included the use of chatbots, Twitter Spaces, creating ephemeral content and utilization of first party data for targeting purposes. • I created value in digital marketing that grew the overall marketing spend from 12% to 38% in four years, which has contributed to over 5.3 million app downloads for Mpesa App, over 20K customers for Safaricom Fixed business, over 100,000 customers for Business Transacting till among others that have generated over 200M in revenue for the business.• I championed the insourcing of Digital Media for Safaricom which included writing a business case, hiring and managing and a team of qualified media buyers. This has built digital capacity internally and has generated digital media value worth Kshs. 500M.• I was appointed as the Digital Lead to the Kenya COVID fund secretariat where I led the development of the website, launching and managing the social media pages for the same. The fund has raised over Kshs. 2 billion which was distributed in food and personal protective equipment across the country Show less

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  Oxfam International

  Jun 2022 - now

  Head of Digital Strategy

  • Leading, setting and implementing digital engagement strategy: through collaboration with the team, the department, with digital and other network across countries, regions and affiliates, and with external partners develop a clearly-defined and compelling digital engagement strategy for Oxfam’s future and ensure that all relevant digital initiatives are fully integrated into strategic-planning processes to ensure leadership commitment, resource allocation and execution• Serving as the organization’s central leader and integrator in the digital transformation process in order to ambitiously grow, inspire and engage audiences for systemic change, that support Oxfam’s campaigns, humanitarian responses, program work and fundraising targets, and that build and protect the brand, Serving as an intermediary between other functions within OIS and across the confederation in the rollout of digital initiatives and capabilities, closing digital performance gaps that exist in and between the various functions and business units of the organization• Driving digital innovation: working with teams across the organisation and partners to generate innovative digital engagement solutions for products, services, processes, supporter experiences, marketing channels, and organisational models. Own and monitor the digital innovation project portfolio, and deployment of projects while working with other teams• Measuring ROI on Digital Engagement Projects: Drive digital innovation and transformation initiatives that create value by, for example, improving supporter engagement and loyalty, driving new revenue opportunities, or achieving new efficiencies. Monitor and report on the ROI outcomes of digital projects and investments – linked to Oxfam’s KPIs – with the goal of demonstrating the positive impact from these initiatives• Expanding the digital engagement innovation ecosystem: Build, manage and continue to grow an internal and external digital innovation ecosystem. Show less