James Floyd CSW, CSS

Experience

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  Glazer's Distributors

  Jan 2010 - Feb 2014

  - Regularly achieved double and triple digit growth on existing and innovation brands. - Successfully managed and developed skills of a team of sales representative. - Created and maintained portfolio development and distribution goals. - Efficiently able to identify opportunities through use of programs such as SAP and Citrix Diver. - Effectively leveraged market relationships to sustain portfolio expansion. - Worked closely with suppliers to agree upon and clearly communicate brand advancement strategies. Show less

  • District Sales Manager - Genesis Divison

    Oct 2012 - Feb 2014

  • Sales Representative

    Jan 2010 - Sept 2012
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  Llano Estacado Winery

  Mar 2014 - Mar 2018

  - Successfully grew a multi-state sales territory for a top twenty volume supplier in the 4th largest U.S. market.- Continually developed and grew innovation brands with inventive marketing strategies. - Designed and implemented creative, growth driven programs for retail, on premise and chain and national accounts channels. - Worked effectively with distributor management to communicate brand standards and develop growth goals. - Confidently presented new items, programs and growth strategies to regional and national account buyers. - Increased consumer brand awareness through strategic participation in key festivals and trade shows. - Efficiently managed and developed the skills of our West Texas intern for Llano’s internship program. Show less - Effectively steered the North Texas market back towards growth after a four year downward trend. - Given additional responsibility as Market Manager of Oklahoma based on performance which exceeded employer's expectations.- Provided with hands on training and experience of the supplier role with both the VP and CEO of the winery. - Fostered new relationships with key distributor personnel including sales reps, middle management and chain accounts managers. - Spent numerous days working the market with distributor sales reps and managers. Show less

  • Regional Market Manager TX, NM & OK

    Mar 2016 - Mar 2018

  • Market Manager NTX & OK

    Mar 2015 - Feb 2016

  • North Texas Market Manager

    Mar 2014 - Feb 2015
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  BABE Wine

  Mar 2018 - Feb 2020

  Impactful contribution to the eventual acquisition of BABE wine by Anheuser-Busch, their largest investment in wine to date, through effective performing the following functions:- Effectively managed sales, marketing events, wholesaler and key retailer relationships to grow the Babe wine brand in Texas, California, Arizona Louisiana and Nevada. Fostered relationships with 70+ indiviual wholesalers across all markets. Regulary met with leadership to monitor performance against goals, educate management and leadership on BABE brand and how to sell, monitor and propmt on inventory levels and wholesale purchasing.- Oversaw the successful transition of Texas, California and Arizona away from traditonal wine and spirits wholesalers to the Anheuser-Busch distribution network. This required a massive amount of project management experience including financial, legal, logistical, administravtive and personnel oversight. - 2019 Annual Territory Volume Growth - California: +147% - Texas: +127% - Arizona: +826.80 - Nevada: +38.3% Show less - Managed sales, marketing/brand awareness events, growth planning, distributor and key national and regional retailer relationships for the Swish Beverage portfolio. At the time, this consisted of White Girl Rosé, Babe Rosé with Bubbles and Pink Party Rosé with Bubbles.- Achieved 115% of traget on shipments to wholesaler, helping to push company over national target.- 2018 Annual Territory Volume Growth: 143%.- Collaborated with wholesaler portolio manager and marketing Vice President to create roadmap for 2019, which lead to +127% growht the following year.- Planned, participated and executed numerous trade marketing events to futher raise awareness of Swish Beverage portfolio.- Hired, trained and managed personnel for Central Texas Area Manager role. Show less

  • Commercial Director

    Jan 2020 - Feb 2020

  • Senior Regional Manager

    Jan 2019 - Jan 2020

  • Central Regional Manager TX, LA, OK, AR & NE

    Mar 2018 - Dec 2018
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  Anheuser-Busch

  Mar 2020 - Mar 2021

  Region Manager - South Central Wine and Spirits

  Spearheading the launch of Anheuser-Busch's newly formed wine and spirits divison for the South Central region (Texas, Louisiana, Arkansas, Oklahoma and New Mexico).

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  Zing Zang, LLC

  Mar 2021 - now

  Director of Sales - Southwest Region