
Jaakko Innanen
Service Advisor

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About me
Chief Growth Officer / Löydy. Myy. Kehity. / Partner, Digimarkkinointitoimisto Sininen Härkä
Education

HAAGA-HELIA University of Applied Sciences
2010 - 2014Bachelor of Business Administration (BBA) Marketing and Business Communication
Experience

Nooa säästöpankki
May 2011 - Nov 2011Service Advisor
Trendi Liikennekoulu Lohja
Apr 2012 - Oct 2012Driving teacher
HIMA Happiness studio
Jan 2014 - Apr 2014Marketing Trainee
Digitoimisto Mekanismi
Apr 2014 - Feb 2016Sales and MarketingI was responsible for the customer acquisition. My job was cold calling, booking meetings and then closing the deals. After my first year the company's revenue increased by 50% as I was the only full-time sales person.I did also:〰️ project management〰️ Social media marketing (fb, twitter) 〰️ SEM (adwords, bing) 〰️ SEO 〰️ Display〰️ Website planning

Talousverkko
Feb 2016 - Dec 2017My responsibility was to develop and execute all Divest Group's marketing activities. I increased the number of offer requests by 20 times in one year. I also converted over 5000 high quality inbound contacts in less than 1,5 years. My job included:〰️ inbound-marketing〰️ Social media〰️ SEO〰️ SEM〰️ Marketing automation〰️ Outdoor advertisingI was also involved in developing our partner program with several partners and took part of our customer success process. Show less
Marketing
Sept 2017 - Dec 2017Marketing Assistant
Feb 2016 - Sept 2017

Advance B2B Oy
Jan 2018 - Feb 2019Growth Marketing SpecialistMy job was to make sure that our clients hit their growth goals. Services included:〰️marketing & brand strategy〰️inbound〰️content〰️social media〰️SEM & PPC, SEO 〰️bots and marketing automationI increased the number of SQLs by 31 % in six months after I started working with big Finnish SaaS-company. We achieved these numbers by using marketing automation and the best practices of content marketing.Advance B2B delivers services through agile marketing model. Show less

Jiffel Music Group
Feb 2019 - May 2020Marketing and SalesMy job included:〰️Developing Jiffel's marketing and sales strategy along with our team〰️Executing our content marketing and sales strategy and operations〰️Measuring, analysing and optimizing our marketing and sales efforts〰️developing our services and productsJiffel Music Group is a modern music company focusing on digitalization in music business. The mission is to create meaningful changes with music.

All Good Management
Feb 2020 - Oct 2022I'm in charge of all our marketing and sales activities. I'm also responsible for building our brand in domestic and international markets. My job includes:〰️Marketing and Sales strategy development and execution〰️Brand building〰️Business strategy development with our All Good teamAll Good Management is a modern music company focusing on Audio Branding, Game Music and artist management. Our mission is to connect best music makers with best brands.
Sales and Marketing Director
Sept 2020 - Oct 2022Head of Marketing and Sales
Feb 2020 - Sept 2020

Contentleo Oy
Mar 2020 - nowCEO, FounderI help entrepreneurs and companies grow their online business.

Family in Music
May 2020 - Feb 2021Digital Sales ManagerI was in charge of all our digital sales activities and our content marketing strategy. My job was to make sure we will get maximun amount of new customers to our platfrom in the most cost-efficient way.My job included:〰️Developing FAIM's marketing and sales strategy along with our team〰️Executing our content marketing and sales strategy and operations〰️Measuring, analysing and optimizing our marketing and sales efforts〰️developing our services and productsFamily in Music is a service that connects artists and music professionals offering variety of tools for distribution, artist development and even financing. Our mission is to help artists level up their music game to the next level, towards artistic and financial independence - and success.Family in Music is part of Jiffel Music Group. Show less

Digimarkkinointitoimisto Sininen Härkä
Aug 2021 - nowChief Growth Officer, PartnerMy job is all about growth. It includes:✓ Brand building✓ Building and planning our marketing and sales strategies✓ Customer acquisition✓ Business development✓ Marketing consultation✓ Project managementSininen Härkä is a marketing agency focusing on building customized and high converting websites and cost efficient digital marketing.
Licenses & Certifications

Google AdWords SEM

Google Analytics

Inbound Certification
HubSpotJan 2018
Languages
- fiFinnish
- enEnglish
- swSwedish
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