Nikki Fraser

Experience

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  Missy Farren PR (Mfa Ltd.)

  Jan 2014 - Jan 2014

  Travel Intern

  -Created media roundups, lists, and highlights-Researched journalists and potential media contacts-Drafted proposals for media gifts and prospective client ad points-Proficient in Cision and Compete

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  Poetry Society of New York

  Sept 2014 - Sept 2017

  Assistant

  -Managed partnership outreach to organizations like G.L.I.T.S., SWOP, etc.-Managed social media accounts-Planned and coordinated special events and projects, including The Typewriter Project, the Poetry Brothel, and the Annual NY Poetry Festival

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  Agora Gallery

  Jan 2015 - Jul 2016

  -Approached and interfaced internationally with potential clients & partners-Created & implemented PR plan for represented artists, including identifying and interfacing with national and international media contacts-Wrote and edited press and promotional materials, including press releases, artist statements, promotional blurbs, and letters to the press-Managed the Agora Gallery blog, including creating, writing, and editing all content -Created monthly newsletter, sent to over 60,000 readers-Acted as Editor for bi-annual ARTisSpectrum magazine, including writing featured/cover articles -Assisted Social Media Coordinator, including writing and editing social media captions Show less -Approached and interfaced with artists and gallery representatives worldwide about representation-Communicated with international galleries and arts organizations about partnership opportunities -Developed and implemented personalized PR plan for represented artists, including identifying appropriate national and international media contacts-Interfaced with press to generate coverage of represented artists-Oversaw PR consultants -Created social media content and copywriting-Managed the Gallery’s Pinterest page -Wrote and edited blog posts, magazine articles, artist interviews, artist statements, and press releases-Acted as Associate Editor and Feature Writer for ARTisSpectrum Magazine Show less

  • Artist Services Coordinator

    Feb 2016 - Jul 2016

  • PR and Marketing Assistant

    Jan 2015 - Feb 2016
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  Stonehill Taylor

  Jul 2016 - Oct 2021

  In addition to the tasks as Marketing Coordinator:-Manage and have responsibility/decision making for the implementation of the firm’s overall communications plan, including securing print and digital media coverage and international award recognitions for the firm and its’ state-of-the-art projects-Develop and lead strategy for business development opportunities and partnerships-Attend industry events, trade shows, and conferences as firm representative to increase exposure of the company while building relationships with clients, colleagues, and vendors -Manage internal committee for company-wide professional development -Train internal staff on client and media interface for continuous brand recognition and visibility -Leading member and manager of the Social Responsibility Committee and Professional Development Committee, which includes creating internal programs and external partnerships Show less -Worked with the firm’s Principals to obtain new clients and projects as well as complete press outreach for all Architecture & Interior Design projects-Oversaw first rebranding of firm since 1986, including new website, collateral, & brand voice-Write copy for promotional print and digital collateral-Prepare proposal responses, promotional brochures, and presentations to potential clients-Review and prepare new contracts -Manage external Public Relations firm, including writing and editing promotional materials, press releases, interviews, and awards submissions -Oversee development and maintain website content, layout, and design on Wordpress-Manage portfolio and direct and style all project photoshoots -Manage all Social Media feeds, growing our Instagram from 300 to 4,500 (15x)-Coordinate content and mailing list for quarterly e-newsletter-Plan company-wide events, including team building and appreciation, press events, construction tours, and open studios Show less

  • Director of Marketing & Communications

    Jun 2019 - Oct 2021

  • Marketing and Communications Coordinator

    Jul 2016 - Jun 2019
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  Freelance

  May 2022 - now

  Marketing and Communications Consultant

  Working with various clients, including the League of Women Voters, Artemis Ward, Stonehill Taylor, HB Lighting, and Aslin Beer Company on brand and business development, digital ecosystem design and development, content creation, creative direction, and event coordination.-Assisted the development of a new company website, including UX/UI and graphic design input, image compilation, copywriting for all webpages, and coordination with external web developers -Managed social media feeds, including research and content creation-Coordinated and hosted public events for over 100 attendees -Coordinated communications and logistics for meetings and public facing events for national non-profit-Photographed events (with post production in Photography & Lightroom) for use in advertising, marketing/pr, and social media-Prepared proposal responses, promotional brochures, and project presentations Show less

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  Artemis Ward

  Jan 2024 - now

  Director, Strategy