Karen N. Anderson

Experience

• 

  KNAEvents Event Planning & Management

  Jan 2005 - Dec 2018

  Owner and Principal Planner

  ● Plan and execute private events and weddings. Establish budgets and review locations and venues. ● Supervise every logistical element of events: food and beverage, room set-ups, audio-visual, as well as entertainment. Build and maintain key volunteer relationships with business owners in assigned cities. ● Assist with event coordination, including planning, designing, advertising, fundraising, and sponsorship. ● Implement campaigns and community relations programs to support various annual special events. ● Key skills include balancing priorities, meeting tight deadlines, and producing superior-quality events. Show less

• 

  Orange County Public Schools

  Apr 2011 - Dec 2018

  ● Coordinated recruitment, orientation, scheduling, and evaluation of all volunteers, while accurately reporting monthly volunteer hours.● Interviewed, selected, and placed volunteer personnel.● Works with supervisors of departments to place appropriately trained and/or skilled volunteers in required roles.● Evaluated methods of improving and modifying current volunteer programs, ensuring that all volunteers participate in and are kept up to date concerning testing, fire and safety policies, infection control training, and corporate compliance.● Established and maintain relationships with other agencies and organizations in the community to meet community needs.● Booked conference rooms for meetings and sent out meeting itineraries.● Administered volunteer recruitment presentations with excellent communication and public speaking skills Show less

  • Event Marketing & Volunteer Coordinator

    Jun 2017 - Dec 2018

  • Practitioner II

    May 2014 - Jun 2017

  • Practitioner I

    Apr 2013 - May 2014

  • HR Event Program Manager (Marketing)

    Apr 2011 - Apr 2013
• 

  BecauseEventsRock.com

  Jan 2012 - now

  Managing Editor

  ● Specializes in providing comprehensive media coverage for both local and national concert tours and music festivals.● Expert in critiquing and reviewing the latest music releases.● Skilled in concert photography, capturing the essence of live music events.● Manages all marketing content strategies, ensuring alignment with internal and external communications across various platforms, aimed at boosting engagement, customer retention, lead generation, and fostering positive customer interactions.● Focuses on optimizing content and channels, maintaining brand uniformity, implementing segmentation and localization strategies, and utilizing analytics for impactful measurement and assessment.Brands I've worked with: Anheuser Busch, Marriott, Jazz in the Gardens (Miami, FL), Funk Fest (Orlando, Tampa), Macy's Music Festival (Cincinnati, OH), National Urban League, Volkswagen, CFE Arena, Amway Arena, One Musicfest (Atlanta, GA), Beale Street Music Festival (Memphis, TN), State Farm Arena Show less

• 

  Dr. Phillips Center for the Performing Arts

  Jan 2019 - Apr 2021

  Event Marketing and Sales Coordinator

  ● Managed the execution of 250 internal and external events, logistics, securing location, staff management, fee collection, rehearsal, and day of event coordination.● Supported and collaborated constantly with senior executives by executing planning, mitigation analysis, and operational support to senior leadership for event management.● Reviewed contracts and researched to confirm invoices aligned with executed contractual terms.● Recognized for inspiring management team members to excel and encouraging creative work environments. Show less

• 

  8 Cents in a Jar

  Apr 2020 - Jul 2023

  Associate Event Marketing Manager

  ● Overseeing program development, stakeholder relations, and operational efficiency. ● Managed a program budget of $200,000, ensuring optimal allocation of resources across various initiatives.● Successfully integrated a set of 10 new KPIs, resulting in a 15% increase in program efficiency and a 20% reduction in operational costs within the first quarter of adoption.● Established and maintained strategic relationships with community organizations, schools, and local businesses to support program objectives.● Increased program engagement by 30% within the first 6 months, directly impacting over 500 individuals. Show less

• 

  Uber

  Apr 2021 - Mar 2022

  Marketing Specialist II

  ● Resolved over 200 client issues within SLA timeframes, achieving a 95% customer satisfaction rate.● Utilized SQL expertise to address 50+ complex client inquiries, reducing issue escalation to the development team by 30%.● Conducted 25+ client training sessions, enhancing client proficiency by 90% and decreasing inquiries by 20% through hands-on instruction and best practices.● Successfully deployed software and troubleshooted in-vehicle components, maintaining a 100% success rate and halving overall deployment time. Show less

• 

  Georgia State University

  Mar 2024 - now

  Event Coordinator