Alex Fitschen

Experience

• 

  Talener

  Mar 2014 - Aug 2014

  Relationship Manager
• 

  Google

  Aug 2014 - Jun 2015

  Channels Specialist
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  Viktoriya's Supplies, LLC

  Aug 2015 - Aug 2016

  Marketing Manager
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  Incredible Marketing

  Sept 2016 - Apr 2017

  Social Media Marketing Manager

  • Developed daily content for 20-30 clients on Facebook, Twitter, and Instagram, responding to comments and inquiries on social profiles and message boards• Wrote blog content, coordinating with an Account Manager and SEO Specialist

• 

  Stanza

  Apr 2017 - Oct 2018

  Marketing Manager

  • Created all physical and digital assets including one-pagers, pitch decks, mock-ups, and infographics needed by the business development (BD) team to support their sales communication and acquisition of partners like NBC, CBS, and BBC• Coordinated with the BD team in the acquisition of major clients, developed a series of advertisements to grow small community adoption, and partnered with SportsTechie, ultimately doubling the subscriber counter/user base from 6M to 12M+ users• Responded to all public-facing inquiries and reviews of the company on platforms such as social media and Glassdoor, as well as responding to the main company email and Zendesk customer requests for troubleshooting and website feature issues• Wrote copy for the website redesign, established the new website aesthetic, and assisted in wireframing the main pages• Operated as the esports account manager in 2018, coordinating with content creators and organizations (ex: (Jwonggg, Echo Fox, Ninjas in Pyjamas)) to best utilize our platform and Twitch extension Show less

• 

  FlipTix

  Jun 2018 - Dec 2018

  Social & Content Marketing Manager

  • Launched social media accounts and created daily content for all digital channels including advertisements on Instagram, Facebook, and Twitter, blog content, and all public-facing responses and inquiries to promote user acquisition and brand awareness• Collaborated with the Director of Operations and Account Lead to redesign the app UX, writing copy for each page and determining the app’s navigation• Designed and executed a proof-of-concept campaign to promote use of the app for events featuring Katy Perry, Imagine Dragons, The Foo Fighters, and Robert Plant, leading to an initial valuation of $40M Show less

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  Epic Pub Quiz

  Jan 2019 - now

  Creative Producer

  • Producer & Host of The Epic Pub Quiz (6 Locations in SoCal)• Producer & Host of The Epic Pub Quiz Show (Youtube & Tiktok)• Host of The Weekly Big Game Watch Party with Dave & Buster's (Season 1-3)

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  Big Air Trampoline Park

  Oct 2019 - Apr 2020

  Marketing Director

  • Designed, coordinated, and executed all corporate marketing initiatives, including the development of a 5-year marketing strategy focusing on forecasted goals, annual themes, and anticipated annual marketing additions• Onboarded a social media agency, evaluating multiple agencies and leading individual onboarding meetings with franchise owners and marketing managers to establish weekly deliverables, plan monthly promotions, and communicate with the agency to coordinate all deliverables• Managed and maintained the corporate website, creating pages, developing copy, and adding multi-media assets; improved the functionality of the mobile site, resolved server-side errors, added SEO plug-ins, and updated security• Coordinated a team of developers to create the Big Air App, including designing new features, redesigning the UX, and adding reusability features• Led marketing trainings for all new franchise operators, explaining the quarterly marketing kit, how to create and schedule marketing emails, how to implement the new app, and how to evaluate social media metrics and adjust strategy• Created monthly newsletters, automated marketing emails, and SMS messaging based on multiple variables and triggers Show less

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  XP League North Orange County

  Aug 2021 - now

  XP League is bridging the gap between conventional youth athletics and competitive esports. Our innovative program emphasizes building social skills and sportsmanship through a positive coach-led structure. Players receive a pro-level experience while they develop lasting life skills. The thrill and excitement of esports are now accessible to elementary and middle school-aged kids in a fun and healthy way.

  • League Commissioner

    Aug 2023 - now

  • Director of Operations

    Jun 2023 - Aug 2023

  • Shoutcaster & Marketing Manager

    Aug 2021 - Jun 2023
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  Seca – precision for health

  Oct 2021 - now

  • Marketing Manager

    Jan 2024 - now

  • Social Media Marketing Manager

    Oct 2021 - Jan 2024