Şirin Alkan

Experience

• 

  Fox International Channels (FIC)

  Jan 2008 - Sept 2010

  Coordinator

  Working closely with the sales team to create merchantable content, applying broadcast strategies for Turkey, communicating with TV platforms to operate the business flow, supervising creative team.

• 

  Turk Telekom

  Apr 2011 - Apr 2012

  Digital Advertising

  Managing the product marketing activities TürkTelekom value-added services. Coordinating product marketing requirements with internal clients and third parties, optimising the advertisement spaces and content management.

• 

  Yandex

  Apr 2012 - Jun 2015

  Business Development Manager

  Developing and executing local business development activities as localization, content acquisitions, strategic partnerships, B2B marketing activities and product distributions. Also representing the company in business-relevant networks, maintaining and developing relations with key accounts.

• 

  Self-employed

  Aug 2015 - Jun 2017

  B2B Digital Media Consultant

  Collaborating with internal teams of different businesses to plan and execute well-performing digital media strategies. Focusing on new and creative growth strategies including SEO & SEM, social media management, website optimizations, user acquisitions and strategic partnerships.

• 

  Voltimum

  Jun 2017 - Apr 2021

  Regional Digital Marketing Manager

  Responsible for all aspects of digital marketing strategies and roadmaps to achieve regional KPIs, identifying industry trends & insights to see opportunities, create user database growth strategies, monitoring success across multiple analytical tools and preparing inbound & outbound strategies.

• 

  Valeo

  Jan 2021 - Feb 2022

  Regional Digital Manager MEAO

  Responsible for the strategic development, delivery, and reporting of digital media activities among Middle East, Africa & Overseas. Developing regional digital strategy and localising marketing initiatives & campaigns. Acts as the liaison between the central digital team and the divisions to deploy the global strategy with local efficiency.

• 

  Mercer

  Feb 2022 - Nov 2022

  Marketing Team Leader

  As a member of IMETA Marketing Team, responsible for the overall strategic direction and execution of the marketing & brand activities. Key member of Turkey Leadership Team to drive the development and implementation of new initiatives in alignment with the global strategy.

• 

  Market Logic Software

  Nov 2022 - now

  Digital Marketing Manager

  Planning, implementing and optimising lead campaigns across digital channels from strategy to final execution. Working in a collaborative work environment with the possibility to make a real footprint!