Charlie Wang

Experience

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  COPLAY

  Jan 2013 - Jun 2014

  Digital Marketing Specialist

  - Developed and scheduled seasonal marketing strategy for new arrivers/ loyal customer/ sales seekers- Managed 3+ digital channels with different strategic positioning: branding, exposure, and promotion- Spent on Google/FB ads and managed ad budget. Directed multiple ads for remarketing and potential TA- Redefined the position of product groups. Cooperated with 3+ brands/ designers to broaden market- Conducted with Google Analytics tool and sales volume to evaluate the effect of above strategies 收回

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  Nestlé

  Jul 2015 - Sept 2015

  NHS CRM & Ecommerce Intern

  - Suggested EC strategies through evaluating e-channels and competitors’ EC conductions with 10+ indicators- Organized cross analysis and interpreted the insights through online behavior survey with TNS market research- Improved CRM mechanism with colleagues by analyzing telephone orders’ change and clients’ composition

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  SAS

  Mar 2016 - Mar 2017

  Presales Intern

  - Analyzed as well as visualized 6 POCs, up to 2.4 million data, with SAS Text Mining and Business Intelligence tool in energy, insurance, ship transport, and banking industries, also addressed POC in con-call- Raised $400,000+ deals by introducing and demonstrating SAS software to 70+ doctors in 4 Taipei City Hospitals, 20+ officials in HSR and university- Instructed in 9 colleges 3-hour-long SAS Text Mining workshops to 360+ students and professors- Extracted, transformed, loaded (ETL) open data in education, traffic accidents, crime, and temple location topics 收回

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  CommonWealth Magazine Group(天下雜誌群)

  Jul 2017 - Dec 2019

  - Extracted Insights via R/SAS/bigquerry from millions of transactions, 45000+ articles and 10M+ monthly pv- Built interactive APP dashboard from 0 to 1 via bigquerry event-based data with JSON format in Google Cloud- Defined problems and enhanced data-driven decision making in journalists’ KPI design, leads management, operating mechanism design through simulation, feature extraction, and application with API and open-data- Simplified data insights and presented to top managers with 20+ reports, visualizing complicated topics including channel issue preference map, content conversion performance, customer app-using journey, etc.- Predicted millions of CRM profile, sex, ages, and income, through ML techniques combined with open data- Eliminated chaotic channel performance due to multi-brand/operating tasks by unified tracking code in 7 BUs- Cooperated with 5+ BUs and initiated 50+ data projects, 2 were discussed in 2-days workshop with 70+ staffs 收回

  • Senior Data Analyst

    Aug 2018 - Dec 2019

  • Data Analyst

    Jul 2017 - Aug 2018
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  Vpon AI Big Data Group

  Jan 2020 - Oct 2021

  Data product (AppVois) key designer, developer from 0 to 1, and technical PM- Raised revenues via building a SaaS product for App marketing and estimating 10,000+ app (un)install & penetration trends, preference comparison, etc. in HK/TW for KPI monitoring and partners identified using- Designed the mechanism: ETL pipeline & idempotence, indicators estimation & robustness, and DevOps process

  • Senior Data Analyst

    Mar 2021 - Oct 2021

  • Data Analyst

    Jan 2020 - Mar 2021
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  LINE

  Nov 2021 - now

  Data Scientist