
D Swarna Lakshmi
BACK STAGE COORDINATOR

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About me
General Manager (Operations) • John Willis • Fashion Business
Education

Limkokwing University of Creative Technology
2011 - 2014Bachelor's degree Fashion and Retailing 3.63Activities and Societies: London Fashion Week, International Cultural Festival, Singapore Fashion Week, International Youth Film Festival, Collaborated, worked & experienced almost all the Events at Limkokwing University. Especially Fashion, Hair & Makeup, Film and media, communication and PR focused events.

Limkokwing University of Creative Technology
2010 - 2011Foundation degree Fashion 3.63Activities and Societies: Heal the world campaign & fundraising, Creativity in motion fashion week, Fashion Thursdays, Maya Cultural event.
Experience
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MIFA (Minerva International Fashion Academy)
Nov 2010 - Nov 2010BACK STAGE COORDINATORWorked as the back stage coordinator for the event 'Mifa' Fashion show Malaysia while studying at Limkokwing University. Experienced in coordinating & managing Models, Hair and Makeup, Wardrobe Assistants, Stylists, Runners, Media Management.

Forever 21
Jan 2013 - Apr 2013Visual Merchandiser● Assisting Senior Visual Merchandiser & understanding the brand concept.● Hands on training in designing and implementing a visual merchandising strategy. Researching lifestyle and design trends and making sure designs will appeal to the target audience. Producing window displays, signs, floor plans and special promotions displays.● Working with other members of the design, marketing and buying team to develop themes and colour schemes for displays - for example Christmas, Valentine's day, sales and special promotions● Sketching designs and developing floor plans, making the most of the space available● Taking direction from head office on corporate schemes when appropriate● Sourcing materials such as props and lighting● Installing and dismantling displays● Preparing visual merchandising packs, including plans and photographs, for other stores in the chain, to make sure all displays present a consistent image● Train and brief staff on arranging displays. Show less

SYARIKAT PERNIAGAAN VIJAY PERCETAKAN VIJAY
Jun 2013 - Mar 2015Design Manager● Managing the design process throughout within the company.● Working on the design strategy and day-to-day management of the design studio designs.● Client facing and involve budgeting, scheduling and reporting for individual clients.● Foster client relationships, as well as having input into longer-term marketing projects.● Often the role is heavily account handling focused.● To buy print and oversee the pre-press and print production process.● To manage production managers, Project Managers, web designers, photographers and multimedia design projects. Show less

Lovisa Pty Ltd
Nov 2015 - Jun 2016Store Manager• Demonstrated ability to perform in a fast-paced, high volume retail environment• Excellent planning and organisational skills and an eye for detail• Ability to achieve sales and KPIs• Overall care of staff and their wellbeing• Creating a team environment, to coach, develop and motivate the team to deliver great results.• Presentation of store and advertising displays• Product management, including ordering, receiving, price changes, handling damaged products, and returns• Team Development, facilitating staff learning training, and development• Problem solving, handling unusual circumstances• A leader who cares for my team and builds great relationships• A strong desire to deliver an exceptional experience to my Customers Show less

JOHN WILLIS (Designer studio + Wholesaler)
Jul 2016 - nowGeneral Manager• Over all operations of the entire brand, store outlets, studio & management in India & Dubai. Reporting to the CEO. • Develop and execute the company's business strategies and manage retail operations.• Providing strategic advice and training to the board, working with the fashion buyer and design manager, HR-Logistics, finance manager, marketing manager and the Store managers.• Preparing and implementing comprehensive business and sales plans to facilitate achievement and training to the six store managers working in the outlets. • Understanding the financial tools and resources available to the firm, one of the key parts of my job is to act as a liaison between the management and the employees.• Major duties and responsibilities include recruiting, training, monitoring the performance & achievements of the employees and directing them to various goals and targets.• Ensuring and training employees on providing world class Customer Service since customer experience is vital to the success of any business. Show less
Licenses & Certifications
- View certificate

Creating Effective Personal Development Plans
Metropolitan School of Business and Management, Victoria IslandJun 2021
Languages
- enEnglish
- taTamil
- hiHindi
- maMalay
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