Alp Akman

Experience

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  Tailwind Airlines

  Jul 2009 - Aug 2009

  Flight Operations / Intern

  In Flight Operations Department;- Checking flight documents- Recording the flight data in the electronic system

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  Tailwind Airlines

  Jun 2010 - Sept 2010

  Flight Operations / Intern

  In Flight Operations Department;- Checking flight documents- Recording the flight data in the electronic system

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  Tailwind Airlines

  Jul 2011 - Oct 2011

  Flight Operations Intern

  In Flight Operations Department;- Checking flight documents- Recording the flight data in the electronic system

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  Çelebi Ground Handling Turkey

  Dec 2011 - Mar 2013

  Traffic Agent

  As a traffic agent dedicated to Lufthansa German Airlines;- Carrying out the boarding procedures of the passengers (Check-in & Boarding)- Checking travel documents of passengers

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  Brothers & Sisters

  Nov 2015 - Feb 2016

  Intern

  For many brands from different sectors;- Developing appropriate strategies for advertising campaigns- Implementing 360° strategy for the campaigns- Performing competitor analysis and market research- Creating content for campaigns- Creating and executing strategies through social media channels- Media planning for advertising campaigns (TV / Radio / Print Media)- Creating content, article and advertising copywriting for website

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  Bionluk

  Mar 2016 - now

  Freelance

  For several brands and companies from different sectors;- Copywriting- Creating SEO friendly web site and blog contents- Strategic planning and branding- Managing social media- Supporting e-commerce web site and managing marketplaces (Ticimax, Trendyol, Hepsiburada, Amazon, N11)

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  Istanbul Modern

  May 2019 - Oct 2019

  Marketing Intern

  Based on Marketing Department;- Supporting digital marketing activities and developing new strategies- Performing competitor analysis and reporting- Creating social media contents

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  Extratik

  Jan 2020 - Jun 2020

  Digital Marketing Specialist

  For many brands from different sectors;- Developing strategy at global and local level, executing and following necessary campaigns (France, Belgium, Switzerland, Canada and all other Francophone countries)- Developing social media strategies and providing support to social media management- Creating and translating content in English, French and Turkish languages ​​for social media and website, developing customer-specific content strategies at local and international level- Developing strategy, creating campaigns, executing, tracking and reporting on social media such as Facebook, Instagram, Snapchat and YouTube- Creating, executing and following campaigns on Google and social mediaManaging Influencer and Affiliate Marketing processes- Managing e-commerce platforms of the companies via Shopify and Wordpress panels- Creating all contents and blogs for e-commerce web site- Translating web site contents in Turkish, English, French- Managing and supporting design works Show less

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  Mara Kozmetik ve İlaç San.Dış Tic. Ltd. Şti.

  Jul 2020 - Feb 2021

  Digital Marketing & E-Commerce Specialist

  Based on Marketing Department;- Managing social media accounts (Preparing monthly calendar, determining the strategy on social media and taking part in design works related to strategy, sharing posts, reporting, organizing events, get back on demands from followers and customers)- Creating, managing and following advertisements on social media accounts- Performing SEO analysis and creating, managing, following SEM campaigns via Google marketing tools- Following web site data, performing SEO analysis and creating SEM campaigns- Creating SEO friendly web site contents and blogs, managing all content creation process on e-commerce web site- Managing and following Instagram Store- Performing sector-based market research and competitive analysis for local and international level, developing and executing new strategies based on analysis- Executing all stages of Influencer Marketing campaigns. (Communication with influencers, brief, postings, following posting steps, share tracking and reporting)- Executing brand and product development, creating and carrying out the project management process (Defining product names and mottos, supporting and following product design processes)- Managing and supporting other in-house design works- Supporting Sales Department (Responding to customer feedbacks, order tracking and taking part in the operation process)- Tracking orders via web site based on Ticimax and following operation process- Following up of sales and operational processes on marketplaces, such as Trendyol, Hepsiburada, N11 and Amazon Show less

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  CVIBE

  Feb 2021 - Aug 2022

  Digital Marketing Manager

  - Branding, setting target market, market research, developing data analysis and determining strategy, by integrating them with the brand concept- Creating the infrastructure and providing technological support for the software (Flow and algorithms, mockup, design, database development and documentation), management of outsource teams- Creating and managing written and visual contents of Static Website, Dynamic Website and application (UI/UX friendly design, English and Turkish content), as well as SEO friendly contents and blogs- Creating English and Turkish content of the application, on App Store and Google Play- Performing user tests on the Dynamic Website and the application, monitoring user comments- Performing marketing analysis (SWOT, performing Competitor Analysis, Target Audience, Benchmarking)- Managing the social media and all other digital assets of the company- Preparing the budget infrastructure and budget distributions within the scope of 360° marketing activity plans, managing online and offline activity areas, related to customer acquisition and brand awareness- Performing SEO analysis and SEM campaigns, creating and managing Social Media and Search Engine Network campaigns and data analysis through Static Web Site, Dynamic Websites and the application via Third Party Applications- Managing e-mailing and Landing Page processes and data analysis process- Managing PR activities- Determining Marketing Department OKR and performing activities based on quarter targets- Reporting Marketing Department activities (Weekly, monthly, quarterly and annual)- Supporting the process of implementing the workflows of the Marketing, Sales, CRM Departments- Managing Corporate Communication process- Supporting campaign creation based on sales and brand collaborations- Managing CRM process- Supporting investment, legal, financial and human resources processes- Performing orientation processes of the company- Managing ISO processes Show less

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  Inter Universe Teknoloji Hizmetleri A.Ş.

  Feb 2021 - Aug 2022

  Digital Marketing Manager
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  Mooble House

  Oct 2022 - Feb 2023

  Marketing Manager

  - Performing analysis based on local and international marketing activities (Creating Persona, SWOT, Competitor Analysis and Tracking, Benchmarking)- Managing agency workflow processes- Carrying out and managing studies to provide written and visual marketing materials related to marketing needs for local and international dealers, partners and showrooms- Developing marketing strategies to increase B2B and B2C sales activities in local and international markets based on quarterly and annual targets, managing the processes of creating written and visual marketing materials in accordance to determined strategies- Planning the budget for 360° marketing activity plans with determined strategies, depending on local and international markets based on quarterly and annual targets, determining budget channel distributions, conducting and managing online and offline activities focused on B2B and B2C sales increase and brand awareness- Managing the social media and Google campaigns, performing data analysis and efficiency measurements, the campaign optimization processes- Managing the website written (Website contents and blog) and visual content creation, website improvement (UI/UX) and SEO processes (Turkish, English, German, French, Italian, Dutch, Slovak and Spanish)- Developing local and international social media strategies, creating written and visual content and managing the sharing processes (Instagram, YouTube, Twitter, Facebook)- Managing local and international e-mailing, performing data analysis and efficiency measurements- Managing sponsorship, brand collaboration, video production- Determining fairs suitable for the company, developing strategies and marketing activities for the fair, creating and supplying relevant materials, managing the processes- Identifying and executing projects on technological infrastructure by coordinating with different departments (Mobile Application, CRM and ERP Infrastructure, 3D Configurator Integration) Show less

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  Extratik

  Mar 2023 - Sept 2023

  Brand Manager

  As part of a global team, I was responsible for leading marketing activities for all group company brands, including Turkeyana Clinic, Top Clinic, Docnmore, Turkeyana Plus, Topharmacy, and Extratik, both in the local and global markets. My key responsibilities include:- Developing brand positioning, 360° communication, and marketing strategies for the long-term growth of the brands- Implementing marketing campaigns in line with brand objectives and executing innovative growth strategies while ensuring reporting- Conducting regular market research, montoring competitors' activities, and keeping the brands up-to-date with market trends for strategic decision-making- Overseeing the creation and procurement of all online and offline marketing materials for group company brands- Organizing tasks from different departments, assigning responsibilities to related teams, and ensuring efficient workflow and on time delivery of tasks from departments, including Board, Clinics, Marketing, Sales, E-Commerce, CRM, B2B, Quality, and Human Resources- Monitoring and coordinating Influencer Marketing activities in both local and global markets and being involved in the approval process for contract agreements Show less

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  EF Education First

  Sept 2023 - now

  Marketing Manager