Karina Amaryan

Experience

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  Yerevan Mall

  Jan 2022 - May 2022

  Business Management and Marketing Intern

  - Learned about the fundamentals of business management and marketing, and utilized our knowledge in group projects

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  Amreal.evn

  Nov 2022 - now

  CEO, creative director

  Amreal.evn-is an online based streetwear brand. It is the innovative fusion of art and style. Our vision is to create a unique and inspiring wardrobe, combining the artful creativity with the casual coolness of streetwear.-Led digital marketing budgeting, maximizing resource efficiency.-Enhanced brand visibility through innovative and engaging social media campaigns.-Designed and produced interactive animations to captivate and engage the audience.-Managed multi-platform advertising campaigns, optimizing audience targeting and reach.-Developed content aligned with brand and marketing objectives to strengthen brand identity.-Executed influencer marketing collaborations, expanding brand reach and credibility.-Directed financial planning, inventory management, and distribution strategies to ensure operational efficiency.-Cultivated strong customer relationships, improving retention and brand loyalty.-Analyzed performance metrics, driving data-informed strategies for continuous improvement.-Managed business communications, ensuring clear and effective internal and external messaging. Show less

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  IVY ARMENIA

  Feb 2023 - May 2023

  Social Media Management Intern

  -Developed tailored content plans for local and international clients in diverse industries.-Created and edited engaging content, including reels. -Established effective communication with clients to understand and meet their needs.

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  Nation In Action

  May 2023 - Nov 2023

  CaseKey Business Case Competition Alumni

  -Participated in intensive business trainings to enhance strategic thinking and problem-solving skills. -Collaborated closely with my team to solve business cases during 8 months. -Conducted in-depth research to gather relevant data and insights for comprehensive case analysis. -Applied strategic insights to address challenges for distinguished entities, including Krisp,(1st place) Team Telecom(1st place) and the final case ByblosBank Armenia (3rd place),-Cultivated impactful pitching and presentation techniques, elevating the art of conveying complex ideas with precision. Show less

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  Pahest33

  Jul 2023 - Nov 2023

  Digital Marketing Specialist
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  Galaxy Group of Companies

  Jul 2023 - Feb 2024

  • Digital Marketing Specialist At Cofix

    Nov 2023 - Feb 2024

  • Digital Marketing Specialist at Santafe

    Jul 2023 - Nov 2023

  • Digital Marketing Specialist at Pahest 33

    Jul 2023 - Nov 2023
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  Santafe Cafe and Restaurant

  Jul 2023 - Nov 2023

  Digital Marketing Specialist

  -Managed budgeting for digital marketing campaigns, ensuring efficient resource allocation.-Marketing events, integrating digital strategies. -Managed advertising campaigns across digital platforms, optimizing targeting for specific audiences. -Directed the creation of visually compelling content aligned with brand guidelines and marketing goals.-Utilized analytical tools to assess performance, providing insights for data-driven decision-making.

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  Cofix Armenia

  Nov 2023 - Feb 2024

  Digital Marketing Specialist

  Cofix is an international franchise chain of coffee shops operating in over 6 countries and having more than 430 branches worldwide. My contributions included: -Led digital marketing budgeting, maximizing resource efficiency.-Grew social media followers to 800+ in less than 2 months; achieved 2.5M+ monthly impressions.- Enhanced brand visibility with innovative social media campaigns. -Made interactive animations to engage audiences. -Managed multi-platform advertising campaigns, optimizing audience targeting.-Created content, aligning with brand and marketing objectives. -Wrote persuasive copy for various marketing channels, enhancing audience engagement.-Analyzed performance metrics, driving data-informed strategies. -Collaborated with global Cofix teams, fostering international partnerships. Show less

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  FemInno Global

  May 2024 - May 2024

  Intern

  FemInno is the largest platform for female innovation in Armenia and throughout the South Caucasus region. It celebrates the achievements and leadership of women in business, science, and technology.

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  European Youth Parliament (EYP)

  Sept 2024 - now

  Member
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  PAUL Armenia

  Oct 2024 - now

  Marketing Specialist

  Paul is a French bakery-café franchise with a presence in 47 countries worldwide, known for its authentic pastries, breads, and café offerings.