Erica Williamson

Experience

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  WSBT-TV

  Jun 2009 - Aug 2009

  Intern- Sports Department

  Filmed, edited, and produced news stories for local CBS affiliate.

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  New York Liberty

  May 2010 - May 2010

  Professional Athlete

  Training Camp Attendee

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  SV Halle Lions

  Aug 2010 - Dec 2010

  Professional Basketball Player

  Season & professional basketball career ended early due to injury.

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  Loyola University Maryland

  Oct 2011 - May 2012

  Director of Operations, Women's Basketball

  - Coordinated film exchange, opponent scouting (providing coaching staff with stats, video, information needed for game-winning scouting reports), and all team internal operations (team travel and women's basketball liaison to other athletics department teams).

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  George Washington University

  May 2012 - Apr 2015

  Director of Basketball Operations

  2015 NCAA Tournament2015 A10 Tournament Champion2015 Most Wins in School History (29-4)- Oversaw $180k travel budget, managing travel arrangements, equipment, technology, social/digital initiatives, marketing, and internal operations (marketing, communications, facilities, academic affairs, business office).- Served dually as video coordinator with oversight over film exchange, game and practice film breakdown, and opponent game scouting.

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  Towson University

  May 2015 - Jun 2016

  Assistant Basketball Coach

  - Social media coordination, recruiting storytelling & graphic creation, post player development & mentorship, marketing liaison, and academic liaison.- Spearheaded Towson’s first-ever Kids day game (2015 STEM Kids Day), bringing over 2,300 local K-8 students to SECU Arena.

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  University of Notre Dame

  Jun 2016 - Jun 2018

  Video Coordinator, Women's Basketball

  2018 National Champion2018 ACC Regular Season Champions2017 NCAA Elite 82017 ACC Regular Season & Tournament ChampionsOversight of all team video production, statistical analysis, technology requirements, graphic design (recruiting and social use), social media channel management (@ndwbb), team/athlete branding, and storytelling. Skilled in collaborating with c-suite partners, serving as a key liaison for internal and external client and vendor interactions.

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  Loyola University Chicago

  Nov 2018 - Mar 2020

  Color Analyst - Women's Basketball on ESPN3

  Color analyst for ESPN3 covering Loyola University Chicago Women's Basketball home games.

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  FastModel Sports

  Feb 2019 - Feb 2023

  - Business planning and execution on all products through lifecycle for industry-leading coaching software serving NBA, WNBA, G-League, 800+ NCAA, 10,000+ youth basketball coaches, and growing roster of international professional teams and federations. Hockey automated software successfully launched in Fall 2022.- Direct, define, prioritize, and coordinate product vision, roadmap, and commitments.- Articulate and communicate clear company vision for the future of all products to multi-tiered internal and external audiences.- Cross-functional relationship-building across Sales, Support, Data, Engineering, and Leadership teams to understand customer experience, prioritize feedback, and build cohesive product roadmap to solve problems across multiple products and market. Markets include Domestic Basketball: (high school, collegiate, and professional), International Basketball (federations, leagues, semi-pro), and Hockey (college, juniors, and professional).- Oversee product-related projects, processes, performance reports, data and analysis.- Research and develop competitive market trends.- Establish and oversee all external brand storytelling (social media, website, partnerships and brand image). Includes oversight of DTC consumer sales ($1.3M+ ARR).- Collaborate with sales team to create sales collateral, product education material, and tools to ensure all clients have a strong understanding of products and value proposition.- Manage product and marketing team of three FTE, one PTE (content creator), and contracted Ad Agency.- CSAT score routinely in the mid to high 90's. - NPS score averages annually across markets at 68-72. Show less - Oversaw full product lifecycle development for communications and engagement platform, FastAccess. Platform helps athletics development staffs create personalized video messaging and deliver to the people who matter most - alumni, donors, & fans - via text message or email.- Defined user stories, ticket descriptions, acceptance criteria, and test steps for all product development with Scrum & Agile methodology. - Created marketing collateral and sales decks.- Worked directly with clients for account and relationship management, ensured client satisfaction and successful product usage for early stage product. Show less

  • Director of Product and Marketing

    Sept 2020 - Feb 2023

  • Product & Account Manager - FastAccess

    Feb 2019 - Aug 2020
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  Hudl

  Feb 2023 - Jul 2024

  Product Manager

  - Responsible for the HS Basketball market, the cornerstone of Hudl’s team sports portfolio, with 100k+ teams and over 1.25M users. NPS score consistently in the mid-70s.- Recently took on ownership for the Club Volleyball market with 34k teams, 380k+ users.- Spearheaded market analysis, consolidated qualitative and quantitative user feedback, gathered requirements, scoped projects, executed initiatives, and coordinated cross-functional teams as part of Scrum Agile processes.- Managed three distinct projects that influenced various sports and markets at Hudl and spans platforms. Included enhancements in both the customer-facing experience (migrating users to a new data-forward video analysis platform) and backend processes. - Current project is projecting $1M+ in annual cost savings with all P0's delivered early. - Showcased ability to unite teams and deliver outstanding results as a team leader by utilizing relationship-building skills, empathetic communication, a clear product vision, and shared accountability to achieve objectives.- Possesses exceptional attention to detail and excels in handling frequent context switching within the Product Manager role. Show less

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  ESPN

  Jul 2024 - now

  Senior Product Manager