Amilcar Velasco

Amilcar Velasco

Brand Manager. Central America

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location of Amilcar VelascoEl Salvador

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  • Timeline

  • About me

    Head of Direct-to-Consumer Channel in Honduras & El Salvador

  • Education

    • ESEN

      1999 - 2003
      Bachelor Economics and Business

      Activities and Societies: VP - Society of Entrepreneurial Students Society. Teacher Assistant (Introduction to Information Technology, Operations, Information Technology for Managers, and Optimization Process)

    • Leipzig University

      2008 - 2008
      Postgrade Market-Oriented Innovation Management
    • Purdue University

      2010 - 2012
      MBA Finance, Strategic Planning, Operations

      Activities and Societies: Krannert Hispanic Management Association (KHMA) , Student Managed Investment Fund (SMIF), Krannert Operations Club Beta Gamma Sigma - International Honor SocietyPresident - Krannert Hispanic Management Association (KHMA) VP - Student Managed Investment Fund (SMIF)

  • Experience

    • Industrias Topaz, S.A.

      Mar 2003 - Dec 2004
      Brand Manager. Central America

      • Positioned "Manhattan" brand among the top-10 most important male clothing brands in El Salvador.• Led a broad range of logistics functions including: production planning, inventory management, customer service, forecasting, transportation and distribution, and procurement from local and international suppliers.• Created metrics and reporting tools around the production planning/sales processes to improve the decision making• Expanded "Manhattan" into international markets in Central America and the Caribbean. Show less

    • Droguería Jotage, S.A. de C.V

      Jan 2005 - Jul 2006
      Administrative and Financial Manager

      • Improved the distribution system by 21.5% through a plan that combined own fleet with outsourcing. • Negotiated the financial plan to restructure the company’s short-term debt; Current ratio improved by 61%+.

    • ESEN

      Jan 2007 - Jul 2010
      Strategic Planning Manager - Entrepreneurial Center

      • Identified, developed and managed innovative entrepreneurial projects (+14) in Latin America in alliance with the Inter-America Development Bank, Citi Foundation, Inter-American Investment Corporation, etc. (Annual Budget: $180K)• Analyzed +40 companies in Latin America across several areas: long-term growth potential, operations, supply chain management, and finance using an Inter-American Investment Corporation’s (IIC) proprietary methodology.• Evaluated administrative data and financial statements to determine the degree of risk involved in extending growth credits up to $600K each with Inter-American Investment Corporation’s funds. (+10 companies analyzed) Show less

    • Group Dekko

      May 2011 - Aug 2011
      Strategic Sourcing Intern

      • Designed and developed a business intelligence tool for the Sourcing department, which included the components: spend cube, project savings manager, supplier score cards, optimized supply chain, and analyzed price behavior of commodities in global market. Annual Savings on the Sourcing team: +900 hrs.• Negotiated new sourcing opportunities resulting in +$25K annual benefit and higher corporate social responsibility.

    • Avianca

      Jun 2012 - Jul 2017
      Senior Project Manager – Financial Division

      • Lead a portfolio (Annual budget $2.6M) of 3 programs, 20 projects, and +30 optimization and SOX compliance initiatives (PMI® and Agile standards) for the areas of Accounting, Purchasing, Account Payables, and Supplier Management. Managing a cross-functional team of +20 people (IT and functional employees, consultants, and upper management), defining budgets and resources, and analyzing profitability and earning value in the projects.• Executed the solution for 'Procure to Pay' process within the ERP-Oracle EBS, resulting in successful system integration of 28 countries, +23k employees, and improved operational and decision-making efficiency at an enterprise level.• Designed the solution for the Shared Service Center 'Center of Excellence' for the Financial and Human Talent VPs. Show less

    • NAI Group

      Aug 2017 - Dec 2019
      Senior Project Manager

      •Identified and implemented projects to develop methods, processes, or tools to share continuous improvement and best practices across global operations. During this journey new digital solutions were implemented, such as On-cloud services, Artificial Intelligence tools, and business process modeling and automation.•Defined and implemented a dynamic Price Optimization Strategy using business intelligence tools, process improvements, and market segmentation. Increased gross profit of +$6.5 M as a result of the project.•Managed an Executive Administrative KPI Dashboard to track the performance of 22 main variables. •Optimized the overall Quoting process. The lead-time was improved by 38.5%.•Reduced in +90% the discrepancies between the purchases order received from the customers and the internal records.•Analyzed the feasibility and profitability of critical business opportunities, from cost structure analysis to the definition of the optimal distribution of capacities in the different NAI facilities around the world. Show less

    • La Constancia SV

      Dec 2019 - now
      Head of Direct-to-Consumer Channel (DTC) in Honduras & El Salvador

      •Leading and defining the business strategy to keep the position of TaDa Delivery as the leader of the direct-to-consumer (D2C) channel for beverages by delivering AB InBev’s portfolio in El Salvador & Honduras into an eCommerce ecosystem. As Head, I define the overall strategy for a long-term profitable channel, determine the end-to-end operational, commercial, and digital process, manage customer acquisition & retention, ensure financial expected goals, oversee administrative functions, and implement the best practices from all AB InBev's D2C channels around the world.• Top Results as AB InBev's DTC Channel: 1) The highest profitability per consumer, 2) The best-in-class long-term-retention, 3) Third year in a row with Team's engagement = 100% •Implemented more than 170 operational initiatives grouped in five key workstreams to ensure the successful implementation of the corporate ERP system in El Salvador and Honduras. (SAP 6.0)•Defined and led the control panel to monitor the healthy migration from the solution at that moment to SAP 6.0 to identify proactively any possible risk and avoid disruptions in the supply, production, financial, and distribution process. Show less

  • Licenses & Certifications

    • Learning OneNote Online (Office 365) (2018)

      LinkedIn
      May 2019
      View certificate certificate
    • Improving Your Listening Skills

      LinkedIn
      May 2019
      View certificate certificate
    • Lean Six Sigma Foundations

      LinkedIn
      May 2019
      View certificate certificate
    • Project Management Professional

      Project Management Institute
      Jul 2013
    • Acting Decisively

      LinkedIn
      Apr 2019
      View certificate certificate
    • Manufacturing & Technology Management

      Purdue University Daniels School of Business
      May 2012
    • Defining and Achieving Professional Goals

      LinkedIn
      May 2019
      View certificate certificate
    • Big Data Foundations: Techniques and Concepts

      LinkedIn
      Jun 2019
      View certificate certificate
    • Holding Yourself Accountable

      LinkedIn
      May 2019
      View certificate certificate
    • Global Business and Global Supply Chain Management

      Purdue University Daniels School of Business
      May 2012
  • Honors & Awards

    • Awarded to Amilcar Velasco
      Beta Gamma Sigma International Honor Society Beta Gamma Sigma, Inc Mar 2012
    • Awarded to Amilcar Velasco
      Process Innovation Award Group Dekko Jan 2012
    • Awarded to Amilcar Velasco
      Fulbright-Laspau Scholarship Fulbright- Laspau: Academic and Professional Programs for the Americas Jul 2009
  • Volunteer Experience

    • Senior Consultant

      Issued by Edukado S.A. de C.V. on Sept 2014
      Edukado S.A. de C.V.Associated with Amilcar Velasco