
Amilcar Velasco
Brand Manager. Central America

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About me
Head of Direct-to-Consumer Channel in Honduras & El Salvador
Education

ESEN
1999 - 2003Bachelor Economics and BusinessActivities and Societies: VP - Society of Entrepreneurial Students Society. Teacher Assistant (Introduction to Information Technology, Operations, Information Technology for Managers, and Optimization Process)

Leipzig University
2008 - 2008Postgrade Market-Oriented Innovation Management
Purdue University
2010 - 2012MBA Finance, Strategic Planning, OperationsActivities and Societies: Krannert Hispanic Management Association (KHMA) , Student Managed Investment Fund (SMIF), Krannert Operations Club Beta Gamma Sigma - International Honor SocietyPresident - Krannert Hispanic Management Association (KHMA) VP - Student Managed Investment Fund (SMIF)
Experience

Industrias Topaz, S.A.
Mar 2003 - Dec 2004Brand Manager. Central America• Positioned "Manhattan" brand among the top-10 most important male clothing brands in El Salvador.• Led a broad range of logistics functions including: production planning, inventory management, customer service, forecasting, transportation and distribution, and procurement from local and international suppliers.• Created metrics and reporting tools around the production planning/sales processes to improve the decision making• Expanded "Manhattan" into international markets in Central America and the Caribbean. Show less

Droguería Jotage, S.A. de C.V
Jan 2005 - Jul 2006Administrative and Financial Manager• Improved the distribution system by 21.5% through a plan that combined own fleet with outsourcing. • Negotiated the financial plan to restructure the company’s short-term debt; Current ratio improved by 61%+.

ESEN
Jan 2007 - Jul 2010Strategic Planning Manager - Entrepreneurial Center• Identified, developed and managed innovative entrepreneurial projects (+14) in Latin America in alliance with the Inter-America Development Bank, Citi Foundation, Inter-American Investment Corporation, etc. (Annual Budget: $180K)• Analyzed +40 companies in Latin America across several areas: long-term growth potential, operations, supply chain management, and finance using an Inter-American Investment Corporation’s (IIC) proprietary methodology.• Evaluated administrative data and financial statements to determine the degree of risk involved in extending growth credits up to $600K each with Inter-American Investment Corporation’s funds. (+10 companies analyzed) Show less

Group Dekko
May 2011 - Aug 2011Strategic Sourcing Intern• Designed and developed a business intelligence tool for the Sourcing department, which included the components: spend cube, project savings manager, supplier score cards, optimized supply chain, and analyzed price behavior of commodities in global market. Annual Savings on the Sourcing team: +900 hrs.• Negotiated new sourcing opportunities resulting in +$25K annual benefit and higher corporate social responsibility.

Avianca
Jun 2012 - Jul 2017Senior Project Manager – Financial Division• Lead a portfolio (Annual budget $2.6M) of 3 programs, 20 projects, and +30 optimization and SOX compliance initiatives (PMI® and Agile standards) for the areas of Accounting, Purchasing, Account Payables, and Supplier Management. Managing a cross-functional team of +20 people (IT and functional employees, consultants, and upper management), defining budgets and resources, and analyzing profitability and earning value in the projects.• Executed the solution for 'Procure to Pay' process within the ERP-Oracle EBS, resulting in successful system integration of 28 countries, +23k employees, and improved operational and decision-making efficiency at an enterprise level.• Designed the solution for the Shared Service Center 'Center of Excellence' for the Financial and Human Talent VPs. Show less

NAI Group
Aug 2017 - Dec 2019Senior Project Manager•Identified and implemented projects to develop methods, processes, or tools to share continuous improvement and best practices across global operations. During this journey new digital solutions were implemented, such as On-cloud services, Artificial Intelligence tools, and business process modeling and automation.•Defined and implemented a dynamic Price Optimization Strategy using business intelligence tools, process improvements, and market segmentation. Increased gross profit of +$6.5 M as a result of the project.•Managed an Executive Administrative KPI Dashboard to track the performance of 22 main variables. •Optimized the overall Quoting process. The lead-time was improved by 38.5%.•Reduced in +90% the discrepancies between the purchases order received from the customers and the internal records.•Analyzed the feasibility and profitability of critical business opportunities, from cost structure analysis to the definition of the optimal distribution of capacities in the different NAI facilities around the world. Show less

La Constancia SV
Dec 2019 - nowHead of Direct-to-Consumer Channel (DTC) in Honduras & El Salvador•Leading and defining the business strategy to keep the position of TaDa Delivery as the leader of the direct-to-consumer (D2C) channel for beverages by delivering AB InBev’s portfolio in El Salvador & Honduras into an eCommerce ecosystem. As Head, I define the overall strategy for a long-term profitable channel, determine the end-to-end operational, commercial, and digital process, manage customer acquisition & retention, ensure financial expected goals, oversee administrative functions, and implement the best practices from all AB InBev's D2C channels around the world.• Top Results as AB InBev's DTC Channel: 1) The highest profitability per consumer, 2) The best-in-class long-term-retention, 3) Third year in a row with Team's engagement = 100% •Implemented more than 170 operational initiatives grouped in five key workstreams to ensure the successful implementation of the corporate ERP system in El Salvador and Honduras. (SAP 6.0)•Defined and led the control panel to monitor the healthy migration from the solution at that moment to SAP 6.0 to identify proactively any possible risk and avoid disruptions in the supply, production, financial, and distribution process. Show less
Licenses & Certifications
- View certificate

Learning OneNote Online (Office 365) (2018)
LinkedInMay 2019 - View certificate

Improving Your Listening Skills
LinkedInMay 2019 - View certificate

Lean Six Sigma Foundations
LinkedInMay 2019 
Project Management Professional
Project Management InstituteJul 2013- View certificate

Acting Decisively
LinkedInApr 2019 
Manufacturing & Technology Management
Purdue University Daniels School of BusinessMay 2012- View certificate

Defining and Achieving Professional Goals
LinkedInMay 2019 - View certificate

Big Data Foundations: Techniques and Concepts
LinkedInJun 2019 - View certificate

Holding Yourself Accountable
LinkedInMay 2019 
Global Business and Global Supply Chain Management
Purdue University Daniels School of BusinessMay 2012
Honors & Awards
- Awarded to Amilcar VelascoBeta Gamma Sigma International Honor Society Beta Gamma Sigma, Inc Mar 2012
- Awarded to Amilcar VelascoProcess Innovation Award Group Dekko Jan 2012
- Awarded to Amilcar VelascoFulbright-Laspau Scholarship Fulbright- Laspau: Academic and Professional Programs for the Americas Jul 2009
Volunteer Experience
Senior Consultant
Issued by Edukado S.A. de C.V. on Sept 2014
Associated with Amilcar Velasco
Languages
- spSpanish
- enEnglish
- poPortuguese
- frFrench
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