Indu Lekha

Experience

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  Zee Entertainment Enterprises Limited

  May 2013 - Jun 2013

  MARKETING INTERN

  • Strategizing and Pitching for promotions of Zee Khana Khazana. • Competitive analysis of sponsors, advertisers and product placement.• Proofreading of the content (both to be aired on TV and executed on social media).• Collating images and content sent by Programming department then co-coordinating and getting it updated on the website with QR-code.

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  SAP Media Worldwide

  Jun 2014 - Apr 2015

  Marketing Executive

  • Marketing and Branding for the magazines Ambrosia (Alco Bev Industry), Asian Photography, International Aerospace• Management and Co-ordination for the event property Artistique • Ad sales and sponsorship, tie ups, events, exhibitions, media partnerships, barters,• Managing the social media pages.

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  Nova IVF Fertility

  May 2015 - Nov 2018

  • Creating company literature, marketing and promotional materials.• Liaisoning with creative agency and managing the requirements for Nova centers across India.• One-point communications expert for internal requirements. • Working on ATL and BTL campaigns and assisting in the execution of these campaigns.• Working with advertisers for timely and useable ad submissions• Working with business unit heads to conduct events and manage expenses within the budget.• Developing marketing communications campaigns and develop fresh campaign ideas.• Responsible for the revenue generated and the footfall in the centres across India due through the ATL and BTL activities.• Vendor Management. Show less

  • Assistant Manager, Marketing Communications

    May 2017 - Nov 2018

  • Marketing Communications Executive

    May 2015 - Apr 2017
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  Unibic Foods India Pvt Ltd

  Dec 2018 - Aug 2021

  Senior Marketing Executive

  • Defining and positioning the brand, creating communication across all the touchpoints -consumers and stakeholders.• Brand Building and Positioning• Developing strategies in alignment with brand’s vision, which will help in building the brand• Working with external agencies-research and creative agency to plan and execute the strategy by focusing on solving the problem which the brand is currently facing• Evaluating the effectiveness of every brand related activity completed• Making yearly calendar as per the budget allocated for the year• Responsible for the strategizing, planning and executing - ATL, BTL and Digital activities• Briefing the creative development team for content creation- film, TVC, video• Media Evaluation • Competitive Analysis• Research to check Brand Health of Unibic• Working on the packaging of the new product• Product Launches• Creating content for website and creatives for online platforms • Developing collaterals for external and internal communication Show less

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  Infosys

  Mar 2022 - now

  • Senior Associate Marketing Manager

    Apr 2023 - now

  • Associate Marketing Manager

    Mar 2022 - Apr 2023