Sakshi Malani

Sakshi Malani

Marketing Intern

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location of Sakshi MalaniSan Francisco Bay Area

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  • Timeline

  • About me

    Project Manager/Program Coordinator at University of Maryland | Ex-Demand Planner at Aurobindo Pharma

  • Education

    • Penn State University

      2016 - 2020
      Bachelor of Science - BS Marketing 3.38/4.0

      Activities and Societies: Activities and Societies: Member at Penn State American Marketing Association- Sales Division | Studied Abroad in Italy for 6 weeks Minor in International Business

    • University of New Haven

      2021 - 2023
      Master of Science - MS Business Analytics 3.8/4.0

      Concentration in Supply Chain Analytics

  • Experience

    • GREENPLY INDUSTRIES LIMITED

      Jun 2016 - Aug 2016
      Marketing Intern

      • Collected feedback on Excel from customers regarding the interior infrastructure products via phone calls to ensure customer’s needs and thoughts were met• Designed logo using Adobe Photoshop and strategized promotional tactics with marketing team to raise awareness of company brand

    • Shrachi Group

      May 2017 - Aug 2017
      Marketing Intern

      • Collected and recorded customer information (feedback, payment methods, contact information) in Excel to improve customer preferences options.• Entered data, prepared marketing materials, and maintained company’s websites. • Conducted 300+ cold and follow-up calls weekly, earning recognition as one of top 20 (out of 100) based on call volume.

    • Penn State University

      Aug 2017 - May 2020
      Student Employee at Campus Dining

      • Worked as a Culinary Assistant while managing full-time course load.

    • PSAMA - Penn State American Marketing Association

      Aug 2019 - May 2020
      Sales Team Member

      • Selected to a team of 13 individuals to compete against 370+ universities within AMA. • Competed in Qualtrics Case Competition with 13 individuals, practicing problem-solving, analytical and sales knowledge and thereby improved my strategic-thinking, public speaking and teamwork/leadership skills. • Competed in Alku Case Competition with 12 individuals, honing persuasion skills through mock scenarios, successfully pitching ideas to go forward with Alku staffing services. • Attended seminars and conferences to better my network-building and professional skills. • Selected to a team of 13 individuals to compete against 370+ universities within American Marketing Association. • Developed new marketing campaigns and conducted internal and external research through Tableau and Advanced Excel to get more data and numbers, thereby contributing my analytical skills. Show less

    • Barker Consulting

      Jul 2020 - Oct 2020
      Account Executive

      • Leveraged SEO strategies, including keyword research, on-page optimization, and content creation, with the aid of Google Search Console to achieve 6.5% quarterly revenue growth while also collaborating with clients to resolve their concerns.

    • Stryde Management

      Oct 2020 - Jun 2021
      Marketing Assistant

      • Integrated Salesforce Sales/Service Cloud data into Tableau dashboards, tracking KPIs such as Customer Churn Rate, Average Revenue Per User (ARPU), and Customer Satisfaction Score (CSAT) to boost revenue and elevate client visibility.• Improved website visibility through advanced digital marketing techniques, employing Search Engine Marketing (SEM) to increase click-through rates by 20%. Leveraged Google Analytics for data-driven insights, enhancing user engagement, and implemented Search Engine Optimization (SEO) strategies, resulting in a 30% increase in organic search traffic.• Assuming Account Executive responsibilities, achieved sales targets by combining telemarketing and outbound email prospecting, driving a 30% increase in lead generation. Show less

    • University of New Haven

      Jan 2022 - May 2023
      Student Tech Support

      • Escalated and solved 99.2% of Level 2 support desk tickets; onboarded and trained all incoming junior student tech support• Utilized ICT Protégé GX software to design and encode professional ID cards for students and faculty, handle sensitive data, give user access control, and security clearance • Analyzed and resolved technical hardware and software issues within campus involving internet connectivity, student email, and networks

    • Hunter Douglas, Inc.

      May 2022 - Aug 2022
      Business Analyst Intern

      • Transformed manual Excel-based monthly budget reporting into an automated system within the SAP software suite, tailored to specific reporting needs, significantly enhancing data accuracy and enabling comprehensive budget variance analysis.• Improved report accuracy by 15% through cross-team collaboration with IT/Dev, leveraging Oracle SQL Developer and Eclipse for data refinement with SQL queries and joins, ultimately elevating stakeholder satisfaction.• Developed SAP Analytics Cloud dashboards showcasing Year to Date and Month to Date Inflation data, Corporate Safety metrics, and OSHA/Injury statistics while working with finance and supply chain data in an Agile environment; facilitated data-driven decision-making for operational excellence and workplace safety.• Proactively earned certifications in SAP Analytics Cloud and Web Intelligence, showcasing my commitment to excel in ad hoc analysis and data reporting. Show less

    • Aurobindo Pharma USA, Inc.

      Jun 2023 - Oct 2024
      Demand Planning Analyst

      • Managing dynamic 24-month rolling forecasts in Vanguard Predictive Planning and Oracle by integrating customer-level data, market events, new product launches and applying advanced techniques like moving averages and seasonality.• Demonstrating proficiency in Excel for data analysis, ad-hoc reporting; review customer submitted forecasts against actual sales by leveraging Salesforce data to assess the impact of new awards or losses to enhance the operational efficiency.• Presenting interactive Power BI dashboards with drill-down functionality to provide in-depth insights during monthly business review meetings, featuring KPIs like high-profit margin clients, discontinued products, top customers and as a result, foster collaboration among demand, supply, marketing & sales team.• Assisting in the migration from Vanguard to Oracle ERP to automate forecast reports with the purpose of optimizing time for Supply and Demand teams. Show less

    • University of Maryland - A. James Clark School of Engineering

      Oct 2024 - now
      Project Manager
  • Licenses & Certifications

    • Smeal Honor Code

      Penn State Smeal College of Business
    • Google Ads Search

      Google
      Oct 2019
    • Introduction to R

      DataCamp
      Sept 2021
    • Google Analytics

      Google
      Jan 2020
    • Learning R

      LinkedIn
      Aug 2021
      View certificate certificate
    • SAP Analytics Cloud - Master Class

      Udemy
      Jun 2022
      View certificate certificate
    • Google Ads Video

      Google
      Nov 2019
    • SAP BI/SAP Business Objects Web Intelligence

      Udemy
      Jun 2022
      View certificate certificate
    • Systematic Dialogue Selling

      Penn State University
      Aug 2018
    • Reporting with R Markdown

      DataCamp
      Oct 2021