
Sakshi Malani
Marketing Intern

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About me
Project Manager/Program Coordinator at University of Maryland | Ex-Demand Planner at Aurobindo Pharma
Education

Penn State University
2016 - 2020Bachelor of Science - BS Marketing 3.38/4.0Activities and Societies: Activities and Societies: Member at Penn State American Marketing Association- Sales Division | Studied Abroad in Italy for 6 weeks Minor in International Business

University of New Haven
2021 - 2023Master of Science - MS Business Analytics 3.8/4.0Concentration in Supply Chain Analytics
Experience

GREENPLY INDUSTRIES LIMITED
Jun 2016 - Aug 2016Marketing Intern• Collected feedback on Excel from customers regarding the interior infrastructure products via phone calls to ensure customer’s needs and thoughts were met• Designed logo using Adobe Photoshop and strategized promotional tactics with marketing team to raise awareness of company brand

Shrachi Group
May 2017 - Aug 2017Marketing Intern• Collected and recorded customer information (feedback, payment methods, contact information) in Excel to improve customer preferences options.• Entered data, prepared marketing materials, and maintained company’s websites. • Conducted 300+ cold and follow-up calls weekly, earning recognition as one of top 20 (out of 100) based on call volume.

Penn State University
Aug 2017 - May 2020Student Employee at Campus Dining• Worked as a Culinary Assistant while managing full-time course load.

PSAMA - Penn State American Marketing Association
Aug 2019 - May 2020Sales Team Member• Selected to a team of 13 individuals to compete against 370+ universities within AMA. • Competed in Qualtrics Case Competition with 13 individuals, practicing problem-solving, analytical and sales knowledge and thereby improved my strategic-thinking, public speaking and teamwork/leadership skills. • Competed in Alku Case Competition with 12 individuals, honing persuasion skills through mock scenarios, successfully pitching ideas to go forward with Alku staffing services. • Attended seminars and conferences to better my network-building and professional skills. • Selected to a team of 13 individuals to compete against 370+ universities within American Marketing Association. • Developed new marketing campaigns and conducted internal and external research through Tableau and Advanced Excel to get more data and numbers, thereby contributing my analytical skills. Show less

Barker Consulting
Jul 2020 - Oct 2020Account Executive• Leveraged SEO strategies, including keyword research, on-page optimization, and content creation, with the aid of Google Search Console to achieve 6.5% quarterly revenue growth while also collaborating with clients to resolve their concerns.

Stryde Management
Oct 2020 - Jun 2021Marketing Assistant• Integrated Salesforce Sales/Service Cloud data into Tableau dashboards, tracking KPIs such as Customer Churn Rate, Average Revenue Per User (ARPU), and Customer Satisfaction Score (CSAT) to boost revenue and elevate client visibility.• Improved website visibility through advanced digital marketing techniques, employing Search Engine Marketing (SEM) to increase click-through rates by 20%. Leveraged Google Analytics for data-driven insights, enhancing user engagement, and implemented Search Engine Optimization (SEO) strategies, resulting in a 30% increase in organic search traffic.• Assuming Account Executive responsibilities, achieved sales targets by combining telemarketing and outbound email prospecting, driving a 30% increase in lead generation. Show less

University of New Haven
Jan 2022 - May 2023Student Tech Support• Escalated and solved 99.2% of Level 2 support desk tickets; onboarded and trained all incoming junior student tech support• Utilized ICT Protégé GX software to design and encode professional ID cards for students and faculty, handle sensitive data, give user access control, and security clearance • Analyzed and resolved technical hardware and software issues within campus involving internet connectivity, student email, and networks

Hunter Douglas, Inc.
May 2022 - Aug 2022Business Analyst Intern• Transformed manual Excel-based monthly budget reporting into an automated system within the SAP software suite, tailored to specific reporting needs, significantly enhancing data accuracy and enabling comprehensive budget variance analysis.• Improved report accuracy by 15% through cross-team collaboration with IT/Dev, leveraging Oracle SQL Developer and Eclipse for data refinement with SQL queries and joins, ultimately elevating stakeholder satisfaction.• Developed SAP Analytics Cloud dashboards showcasing Year to Date and Month to Date Inflation data, Corporate Safety metrics, and OSHA/Injury statistics while working with finance and supply chain data in an Agile environment; facilitated data-driven decision-making for operational excellence and workplace safety.• Proactively earned certifications in SAP Analytics Cloud and Web Intelligence, showcasing my commitment to excel in ad hoc analysis and data reporting. Show less

Aurobindo Pharma USA, Inc.
Jun 2023 - Oct 2024Demand Planning Analyst• Managing dynamic 24-month rolling forecasts in Vanguard Predictive Planning and Oracle by integrating customer-level data, market events, new product launches and applying advanced techniques like moving averages and seasonality.• Demonstrating proficiency in Excel for data analysis, ad-hoc reporting; review customer submitted forecasts against actual sales by leveraging Salesforce data to assess the impact of new awards or losses to enhance the operational efficiency.• Presenting interactive Power BI dashboards with drill-down functionality to provide in-depth insights during monthly business review meetings, featuring KPIs like high-profit margin clients, discontinued products, top customers and as a result, foster collaboration among demand, supply, marketing & sales team.• Assisting in the migration from Vanguard to Oracle ERP to automate forecast reports with the purpose of optimizing time for Supply and Demand teams. Show less

University of Maryland - A. James Clark School of Engineering
Oct 2024 - nowProject Manager
Licenses & Certifications

Smeal Honor Code
Penn State Smeal College of Business
Google Ads Search
GoogleOct 2019
Introduction to R
DataCampSept 2021
Google Analytics
GoogleJan 2020- View certificate

Learning R
LinkedInAug 2021 - View certificate

SAP Analytics Cloud - Master Class
UdemyJun 2022 
Google Ads Video
GoogleNov 2019- View certificate

SAP BI/SAP Business Objects Web Intelligence
UdemyJun 2022 
Systematic Dialogue Selling
Penn State UniversityAug 2018
Reporting with R Markdown
DataCampOct 2021
Languages
- enEnglish
- hiHindi
- beBengali
- itItalian
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