Charlene Riofrio, M.A.

Experience

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  Univision Communications Inc.

  May 2004 - Aug 2004

  Assignment Desk Assistant Editor

  Assisted six producers with writing 30-second promos, which were televised dailyTranslated news stories from Spanish to English, resulting in an Emmy award for Univision

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  Impacto Latino

  Jan 2005 - May 2005

  Radio News Reporter

  Covered Latin American politics and Hollywood entertainment twice a week

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  Bloomberg News

  May 2005 - Aug 2005

  Video Editor

  Edited requests from reporters and anchors each day before the stock market closedAssisted Spanish radio & television affiliates with writing news stories about stocks, bonds, and world currencies

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  Noticias Gamavision

  Dec 2005 - Jan 2006

  News Reporter

  Investigated a confrontation between the Revolutionary Armed Forces of Colombia (FARC) and Colombia's military that took place on the Ecuadorean and Colombian border

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  Fremantle

  Jan 2006 - Dec 2010

  Associate Producer

  "American Idol:"Orchestrated storylines and created historical review shows, including “American Idol Rewind” and “American Idol Extra”. • Pitched ideas, cleared intellectual property, and conducted live celebrity interviews during five seasons.

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  The Tennis Channel's "Destination Tennis"

  Mar 2010 - Mar 2011

  Production Manager/Associate Producer

  Managed all production aspects for episodes featuring Argentina, Bahamas, Bermuda, Italy, France, New Zealand, Australia, and Vermont. Researched locations, pitched story ideas, established trade agreements with five-star hotels, and handled all filming and licensing logistics. • Produced 10 different episodes centered on tennis attractions and wrote fun facts that popped up throughout the show.

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  ESPN

  Jan 2011 - Jan 2021

  Developed, pitched, wrote, produced, and edited high-profile video segments, creative content, and digital interviews for use on live TV shows, websites (ESPN.com, ESPNDeportes.com, & ESPN.com.mx), and social media (TikTok, Twitter, Facebook, & Instagram). Actively championed multicultural content and the promotion of diverse on-air guests. Handled all in-house and field production, including coordinating the workflow and logistics of production, technical, and creative teams staffed with 10+ Production Assistants, Editors, Graphic Designers, and Social Media Specialists.• Quickly reacted to the impact of COVID-19 by reorganizing the team structure to accommodate remote productions, resulting in a record-setting 115 virtual interviews with athletes, coaches, and celebrities from around the world. • Wrote compelling social media copy with the purpose of engaging the networks’ online communities.• Analyzed performance of social content via Sprinklr and incorporated insights into future content decisions.• Produced and edited high-end features, montages, entertainment red carpets, and movie junkets. • Built a solid pipeline of talent bookings for two TV shows, the annual ESPYS red carpet award show, and the Super Bowl by actively cultivating a large network of publicists, athletes, team executives, and Hollywood celebrity contacts. • Served as a synergy strategist, encouraging cross-promotion across Disney divisions to maximize impact amongst the vast array of global audiences. This included high-profile pre-game athlete interviews and an exclusive cross-over event with DJ Khaled and ESPN’s Monday Night Football.• Booked guests and produced and edited interviews with top Hollywood talent, such as Becky G, Jason Sudeikis and John Leguizamo, etc., to help promote their new music album, new movie, or TV show.• Generated blue-chip sponsors such as Little Caesars and Rocket Mortgage through effective pitching efforts. Show less Worked under pressure and tight deadlines to identify and prioritize live and breaking news content for reporters, editors, and producers. • Pitched, produced, and edited with Anchor Neil Everett the “Top Plays” segment for use on social media, digital channels, and TV 2-3 times a week.• Created audience engaging content for the NBA Playoffs and NBA Finals for use on both ESPN and ESPN Deportes.• Wrote and edited vignettes, which would preview Soccer, MMA, NFL, College Football, and boxing matches. Show less

  • ESPN Producer

    Jan 2017 - Jan 2021

  • ESPN SportsCenter Content Associate

    Jan 2015 - Apr 2017

  • ESPN Production Assistant International On-Air Promotions (Marketing)

    Jan 2011 - Dec 2014
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  Fox Corporation

  Mar 2011 - Mar 2011

  Associate Producer

  Live Remote-PAC-10 Basketball (Men's and Women's)

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  Tennis Channel

  May 2021 - Feb 2022

  Social Media Manager

  •Leads the global social media and digital marketing strategy for both Tennis Channel and Tennis.com pages.•Builds an integrated content activation strategy with a growth mindset for all present and future social channels including Instagram, Facebook, Twitter, etc.•Organizes and manages paid social media and digital campaigns.•Reports daily, weekly, monthly and quarterly social KPI’s as well as monthly and quarterly reports on social media growth and engagement as well as actionable recommendations.•Develops and executes campaigns with Ad Sales, clients and existing partners during events and with players, talent, influencers and tennis industry.•Creates best practices for Tennis Channel talent, contributors, partners and players.•Manages an editorial content calendar across social channels throughout the year aligned with content across all non-linear platforms.•Creates, manages, and posts content daily across social media channels including live match coverage from tournaments across multiple time zones.•Collaborates with Tennis Channel’s production teams on the planning, scheduling and execution of content across social channels. Show less

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  FOX Sports

  Feb 2022 - now

  Senior Manager Digital Strategy and Operations, FOX Deportes

  Frames competitive landscape and employs an understanding of the US Hispanic digital marketplace to support a go-to-market vision, product strategy, and success metrics for growth across our digital and social portfolio. Identifies partners for new monetization streams, including international ad inventory and social media sponsorship.• Leads marketing campaigns internally and externally with sports leagues, athletes, and Web3 partners• Communicates objectives to editorial, social, and product teams to ensure the successful launch of partnership• In partnership with Blockchain Creative Labs, launched FOX Deportes first NFT collection as part of network’s 25th Anniversary• Financial forecasting and day-to-day management of department budget while serving as liaison to finance department• Leads the expansion of FOXDeportes.com product capabilities by developing and scaling partnerships with technology companies• Thinks creatively about new partnership structures while working with the product, editorial, and social teams to bring partnerships through from vision to execution• Designs, develops, and delivers robust and scalable reports and dashboards to track a variety of product, traffic, acquisition, and conversion metrics• Generates case studies and best practices for the US Hispanic sports landscape• Provides feedback on key learnings to stakeholders• Coordinates and manages cross-functional teams (including design, editorial, operations, and product stakeholders) to deliver a world-class products and high-impact marketing initiatives Show less