Laishetty Kumar

Experience

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  Reno Plas

  Jul 2009 - Jun 2012

  Competitive & Industry Analysis: Research competitors, identify strengths/weaknesses, and leverage insights for product enhancements.Expectation Gathering: Engage with customers, collect feedback, and drive continuous product improvement.Long-term Customer Relationship: Cultivate trust-based connections, act as primary point of contact, address concerns.Enhance Customer Experience: Assess journey, implement strategies for improved satisfaction & retention.Customer Retention & Churn Prevention: Identify at-risk clients, develop retention strategies utilizing various lead generation and database intent platforms like ZoomInfo, Lead411, DiscoverOrg, RocketReach etc to avoid gatekeppers and connect with the right decision makers (CXOs)Omnichannel Engagement: Utilize diverse channels (email, social media) to engage effectively.Client Account Management: Own accounts, collaborate for client needs, monitor performance.Product Strategy & Enhancement: Collaborate with devs, prioritize enhancements, align with feedback.A/B Testing: Plan & execute tests for optimization (website, email, products).Requirement Gathering: Collect detailed needs from customers & stakeholders for initiatives.Content Writing & Marketing: Create compelling content, deploy digital marketing strategies (SEO, SEM, SMO, SMM).Campaign Delivery: Oversee timely execution & measure performance against KPIs.Business & Performance Analysis: Utilize data insights for revenue enhancement & operational improvement.Digital Marketing Tools: Expertise in Google Analytics, Search Console for tracking & optimization.Content-Driven Campaigns: Use content-focused campaigns to boost engagement & loyalty. Show less Competitive & Industry Analysis: Research competitors, identify strengths/weaknesses, and leverage insights for product enhancements.Expectation Gathering: Engage with customers, collect feedback, and drive continuous product improvement.Long-term Customer Relationship: Cultivate trust-based connections, act as primary point of contact, address concerns.Enhance Customer Experience: Assess journey, implement strategies for improved satisfaction & retention.Customer Retention & Churn Prevention: Identify at-risk clients, develop retention strategies.Omnichannel Engagement: Utilize diverse channels (email, social media) to engage effectively.Client Account Management: Own accounts, collaborate for client needs, monitor performance.Product Strategy & Enhancement: Collaborate with devs, prioritize enhancements, align with feedback.A/B Testing: Plan & execute tests for optimization (website, email, products).Requirement Gathering: Collect detailed needs from customers & stakeholders for initiatives.Content Writing & Marketing: Create compelling content, deploy digital marketing strategies (SEO, SEM, SMO, SMM).Campaign Delivery: Oversee timely execution & measure performance against KPIs.Business & Performance Analysis: Utilize data insights for revenue enhancement & operational improvement.Digital Marketing Tools: Expertise in Google Analytics, Search Console for tracking & optimization.Content-Driven Campaigns: Use content-focused campaigns to boost engagement & loyalty. Show less

  • Customer Success Manager

    Jul 2011 - Jun 2012

  • Customer Success Executive

    Jul 2009 - Jun 2011
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  SP Software (P) Limited

  Jul 2012 - Nov 2013

  Business Development Manager

  Account Based Marketing (ABM) and Sales Management of IBM Software Development Life Cycle (SDLC) Tools:Led strategic ABM initiatives and managed sales for IBM's SDLC tools, driving customer engagement and revenue growth.Team Management and Leadership:Effectively led and mentored a team of 12 inside sales and business development professionals, fostering a high-performing environment.B2B/SME Lead Generation and Business Partnerships:Generated leads and cultivated partnerships with major OEMs like IBM, Microsoft, HP, VMware, and Oracle.Email Marketing Strategy and Analytics:Designed compelling CTAs and email templates, monitored email marketing KPIs for continuous improvement.Client Engagement and Business Meetings:Arranged and conducted business meetings with prospective clients, building strong relationships and understanding needs.Performance Metrics and Goal Setting:Implemented KPIs and KRAs for individuals and the team, ensuring accurate tracking and analysis.Strategic Partner Promotion:Promoted IBM SDLC, Microsoft, HP, and VMware as a valued business partner/reseller, targeting defense and government sectors.Worked closely with internal technical teams, executing POC initiatives at client locations.Sales Target Achievement and Corporate Training:Met quarterly targets for IBM renewals, reinstatements, and corporate training, driving revenue growth.License Coordination and CRM Management:Coordinated with Ingram Micro for product licenses, meticulously updated Salesforce with client information.Attended OEM events, seminars, and kept abreast of emerging sales opportunities and industry trends.Building Strong Relationships with Decision Makers:Cultivated positive interactions with sales CXOs, gaining trust and advocacy for the company's offerings.Proven track record in marketing, with a strong willingness to learn and adapt to new challenges. Show less

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  SaNa Software Services

  Feb 2014 - Oct 2016

  Business Development Manager

  Highly accomplished in Account Based Marketing (ABM) and Sales Management of IBM Software Development Life Cycle (SDLC) tools (IT) and SAAS servicesExcelled as an Individual Contributor (IC), specializing in B2B/SME Lead Generation and Cold Calling.Successfully established Business Partnerships with major OEMs like IBM and Oracle.Designed compelling Calls-to-Action (CTAs) and email templates, closely tracking and reporting email marketing KPIs.Developed meticulous documentation and roadmaps for processes, A/B tests, and promotions in email marketing.Proficient in arranging business meetings and one-on-one conversations with prospective clients.Designed Key Performance Indicators (KPIs) and Key Results Areas (KRAs) for individual and team performance analysis.Promoted IBM SDLC and Oracle as a business partner/reseller to CorporatesFocused on IBM Rational SDLC tools for defense, public sectors, and government agenciesLiaised with internal technical teams for successful Proof of Concept (POC) at client locationsAchieved quarterly targets for IBM renewals/reinstatements and conducted impactful corporate trainingsCoordinated with Ingram Micro for seamless product license procurementRegularly updated Sales CRM (Salesforce) with client information to enhance efficiencyActively participated in OEM events and seminars to explore new sales opportunities and industry trendsCultivated positive interactions and relationships with sales CXOs (Decision Makers) to garner trust and advocacyDemonstrated marketing expertise and exhibited a strong willingness to learn and grow professionally.Content Writing and Marketing: Create compelling content for marketing campaigns and customer communication. Utilize digital marketing strategies like SEO, SEM, SMO, and SMM to reach target audiences effectivelyExperience in Content-Driven Campaigns: Leverage content-driven campaigns to engage customers, drive brand awareness, and increase customer loyalty. Show less

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  Innovative Business Solutions

  Jan 2017 - Nov 2023

  Lead Generation and Prospecting: Account Based Marketing (ABM) through ZoomInfo (Intent and Advance search) to identify and qualify leads as per score and topics searched across the APAC, EMEA, SEA, and Americas regions. Conduct email outreach to potential clients to initiate conversations and establish interestClient Acquisition: Drive new business development efforts through strategic outreach, including cold calls, email marketing, and personalized communications, to C-Suite/CXOs/CVD level of personas in targeted companiesAccount Management: Oversee enterprise accounts, nurturing relationships with key stakeholders to understand their unique requirements and tailor solutions to meet their specific needs. Act as the primary point of contact for clients, addressing concerns, and ensuring overall satisfaction.Sales Presentations and Demonstrations: Conduct product demos and presentations aligned with clients' business objectives to showcase the value proposition of SAP, Cloud, Microsoft, IT services, SAAS, and BI tools, ultimately driving adoption and revenue generationEmail Outreach: Creating personalized email campaigns, reaching out to prospects, following up on inquiries, and providing relevant information to drive engagement and ultimately convert leads into customers through tools like Mailchimp, Freshworks, Salesloft, and Clearslide Data-Driven Decision Making: Utilize data analytics tools to track customer performance, identify trends, and make informed decisions to drive customer success and revenue growthBusiness Analysis and Performance Optimization: Conduct in-depth analysis of sales performance and operational efficiency to identify areas for improvement and optimize revenue generation strategiesSalesforce and CRM Management: Utilize Salesforce, Gainsight, Zendesk, and other CRM platforms to streamline customer data management and monitor interactions effectively, ensuring accurate tracking of sales activities and client communications Show less

  • Customer Success Lead

    Aug 2021 - Nov 2023

  • Customer Success Specialist

    Aug 2019 - Jul 2021

  • Customer Success Manager

    Jan 2017 - Jul 2019
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  Sutherland

  Dec 2023 - May 2024

  Demand Generation Manager

  Key Responsibilities:• Develop marketing strategies that align with the organization's business goals • Manage and execute campaigns across various digital channels, including email, social media, search engines, and display advertising• Measure and report on the performance of digital marketing campaigns, and assess against goals (ROI and KPIs)• Conduct market research and analyze trends to identify new opportunities and improve campaign performance• Collaborate with cross-functional teams, including creative, content, and web development, to produce engaging content and optimize user experience• Stay up-to-date with emerging digital marketing trends and technologies Show less