Ashley Armstrong

Experience

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  University of Tennessee, Knoxville

  Jun 1996 - Apr 1998

  Academic Counselor & Tutorial Coordinator
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  University of Louisville Athletic Association

  Jan 1998 - Dec 2004

  Assistant Director of Compliance > Assistant Athletic Director

  Progressed from Assistant Director of Compliance to Assistant Athletic Director accountable for standardizing and managing programs, compliance, student-athlete development and outreach for 21 intercollegiate teams. ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬◆ Coordinated NCAA eligibility and annual certification for more than 400 student-athletes.◆ Maximized scope and reach of life skills programming by managing all aspects of fundraising.◆ Utilized marketing and promotional knowledge to raise awareness and engagement with women's volleyball, women's softball, and field hockey.◆ Tournament Director for NCAA and Conference USA Championships.◆ Adjunct Professor, College of Education: Collaborated with the College of Education to design and develop life skills course curriculum. Show less

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  UCLA Department of Intercollegiate Athletics

  Dec 2004 - Aug 2019

  Served as member of the senior leadership team to provide strategic leadership and guidance for five athletic programs, the sports medicine department and student-athlete development programming. Oversee staffing, budgets, PR, and fundraising campaigns supporting student-athlete and coaching needs and program growth. Assess program effectiveness, efficiency, and implement standards of practice to establish continuity.▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬◆ Play a critical role shaping and instituting policy for all 25 sponsored sports.◆ Directly supervise men’s and women’s water polo, men’s and women’s volleyball, and women's beach volleyball; Formerly supervised women's rowing, swimming, diving, and golf programs. ◆ Evaluate and approve all aspects of assigned sports; personnel and performance, contracts, scheduling, operating budget, facilities management, medical coverage, equipment, and fundraising.◆ Managed the addition of the women's beach volleyball program in 2013.◆ Assist with Gender Equity/Title IX compliance; primary liaison for sexual violence incidents and coordinate sexual violence prevention workshops for coaches, staff and student-athletes. ◆ Chair Diversity & Inclusion committee and founding member of the Mental Health Task Force.◆ Collaborate with the sport supervision team to develop and disseminate athletic department policies to staff, coaches and student-athletes.◆ Served on the NCAA Men's Volleyball Committee (2017 - 2019); formerly served on the Division I Women's Rowing Committee (2013-2017, Chair 2015-2017).◆ Member of the Internal Response Team for emergencies and crisis management that involves student-athletes, coaches or staff. ◆ Coordinated annual Dribble for the Cure event with UCLA Basketball teams. Raised a nine year total of over $1.6 MM for pediatric cancer research for the Cancer Research Program at UCLA’s Mattel Children’s Hospital and the Pediatric Cancer Research Foundation. Show less Conceived,developed, and oversaw programs to provide coaching and enrich learning opportunities for athletes transitioning to life after sports. Identified and managed resources to support higher education, career development, accountability and self-sufficiency. Facilitated all aspects and interpretation of DiSC assessment. ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬◆ Served as mentor, role model, and leader-by-example to drive passion for learning and personal development; shaped programming for more than 700 students including gaining participation of alumni and notable sports figures. ◆ Established and Chaired the Department of Intercollegiate Athletics Health and Wellness Committee which integrated vital support for athletic departments, academic programs, and health and wellness.◆ Chaired the Student-Athlete Wellbeing Subcommittee and advised for the Student-Athlete Advisory Committee and Student-Athlete Mentor programs.◆ Responsible for creating and implementing Wooden Academy, the athletic department's first-ever leadership development program.◆ Directed major collegiate sporting events from 2004 to 2008, notably the NCAA and PAC-10 championships.◆ Key sports supervision team member for women’s rowing, women's volleyball, and adding UCLA's newest women's sport, beach volleyball. Show less

  • Associate Athletic Director, Sports & Administration

    Jun 2013 - Aug 2019

  • Assistant Athletic Director

    Dec 2004 - Jun 2013
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  National Consortium for Academics and Sports

  Jan 2006 - Jan 2008

  Western Regional Director

  Oversaw daily operations for 17 regional membership institutions across the southwest. Collaborated with the NCAA Diversity Education program and Teamwork Leadership Institute to coordinate and facilitate diversity education and workshops for various learning institutions and conference offices in the United States.

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  National Collegiate Athletic Association

  Jan 2008 - Jan 2014

  Lead Consultant, Student-Athlete Affairs

  Principal consultant and designed curriculum and program components for the annual NCAA Student-Athlete Leadership Forum. Utilized best practices in leadership to promote personal empowerment, accountability, and professional development for a variety of learning and comprehension levels.▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬◆ Wrote and trained athletic professionals regarding curriculum for 3 day conferences for student-athletes and coaches; explored servant leadership, emotional intelligence, and mindfulness. Show less

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  Loyola Marymount University

  Aug 2019 - now

  Deputy Director of Athletics & Senior Woman Administrator