
Tiffany Grundy
Promotional Representative

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About me
New Word Order Agency | Strategy & Creative | Brand & Positioning Driven By Insights | Behaviour Change Gurus | Client Success & Connection Expert
Education

Lakefield College School
1995 - 20009-13
Wilfrid Laurier University
2000 - 2004BA Communications & PsychologyActivities and Societies: Was a Graphic Designer for the WLU Student's Union and designed marketing materials for Union committees. Courses included: Mass Communications, Graphic Design, Digital Media, Media Studies, Advertising, Cultural Studies, Broadcast/Journalism, Social/Developmental/Research Psychology, Statistics, Social/Political Philosophy and more.
Experience

Match Marketing Group
Jan 2001 - Jan 2003Promotional RepresentativeResponsible for executing daily promotions for various products such as Herbal Essences, Franks Red Hot Sauce, Molson, Ombrelle, Rogers International and more.Lead a team of 10 employees through the 2 week launch of Herbal Essences Intensive Blends products at various promotional events throughout the city.

Molson Coors
Jan 2003 - Jan 2005Promotional RepresentativeRepresented the company and brands at every event as the Waterloo Ontario Promotional Representative during University semesters and Extreme Team Events Representative for the Molson Amphitheatre and in the Greater Toronto Area during the summers.Responsible for set up and execution of experiential marketing promotions for Molson products at various special events and licensed establishments including contest fulfillment and collection of consumer information to increase database leads.

BBDO Proximity Canada
Jan 2004 - Jan 2007Account ExecutiveManaged daily account ventures including client relations, brand management, creation/presentation/implementation of communications plans as well as creative briefs and execution of multi-faceted mass media advertising campaigns for clients such as Mitsubishi, Shaw Communications, Parmalat, Bayer and more.Managed daily Shaw Digital Phone and Cable product advertising platforms and launched the Shaw ‘People Powered’ brand platform on TV, radio, print, online, retail POS, OOH, and direct mail touch points.Launched the new Mitsubishi ‘Go Far’ retail and brand platform, the Mitsubishi Spyder at the Toronto International Auto Show and the Mitsubishi Lancer Sportback in Canada on TV, radio, print, online, POS, OOH, and direct mail platforms.Developed pitch for a national promotional ‘Back to School’ campaign for Parmalat Cheese Strings involving partnerships with West 49, Simple Plan and more. Show less

BBDO Toronto
Jan 2004 - Jan 2007Account ExecutiveManaged daily account ventures including client relations, brand management, creation/presentation/implementation of communications plans as well as creative briefs and execution of multi-faceted mass media advertising campaigns for clients such as Mitsubishi, Shaw Communications, Parmalat, Bayer and more.Managed daily Shaw Digital Phone and Cable product advertising platforms and launched the Shaw ‘People Powered’ brand platform on TV, radio, print, online, retail POS, OOH, and direct mail touch points.Launched the new Mitsubishi ‘Go Far’ retail and brand platform, the Mitsubishi Spyder at the Toronto International Auto Show and the Mitsubishi Lancer Sportback in Canada on TV, radio, print, online, POS, OOH, and direct mail platforms.Developed pitch for a national promotional ‘Back to School’ campaign for Parmalat Cheese Strings involving partnerships with West 49, Simple Plan and more. Show less

BBDO
Jan 2004 - Jan 2007Account ExecutiveManaged daily account ventures including client relations, brand management, creation/presentation/implementation of communications plans as well as creative briefs and execution of multi-faceted mass media advertising campaigns for clients such as Mitsubishi, Shaw Communications, Parmalat, Bayer and more.Managed daily Shaw Digital Phone and Cable product advertising platforms and launched the Shaw ‘People Powered’ brand platform on TV, radio, print, online, retail POS, OOH, and direct mail touch points.Launched the new Mitsubishi ‘Go Far’ retail and brand platform, the Mitsubishi Spyder at the Toronto International Auto Show and the Mitsubishi Lancer Sportback in Canada on TV, radio, print, online, POS, OOH, and direct mail platforms.Developed pitch for a national promotional ‘Back to School’ campaign for Parmalat Cheese Strings involving partnerships with West 49, Simple Plan and more. Show less

Chestnut Park Real Estate Limited, Brokerage
Apr 2007 - Jun 2019Sales Representative2015/2016/2017/2018 Top Chairman's Award2019 Vice Chairman's Award2012/2014 President's Award2010/2011/2013 Director's AwardAssist buyers and sellers in all price ranges and all Toronto districts.Create and manage all social media, marketing and advertising for my business.Follow the latest lifestyle, neighbourhood, economic and real estate information in order to consistently educate clients.

Professional Coach
Nov 2018 - Sept 2023International Business & Marketing Coach and Personal Brand ExpertAfter many years in marketing and owning my own real estate business since 2007, I began coaching and mentoring others and in 2018 in the midst of moving across the world and making the biggest and scariest decisions of my life, I started my own coaching business. I have helped many business owners find the strength and clarity they need to push their business to the next level, which has been such a blessing. I’m passionate about helping other amazing business owners be just as BRAVE and Unleash their Brand Essence, Streamline their Marketing and, in turn, Amplify their Sales. I offer a 60-day one-on-one tailored coaching program for Real Estate Professionals, Solopreneurs and Start-Up businesses. Feel to reach out to learn more about how I can help you have your best year yet. contact me to learn more > mail@tiffanysly.com Show less

Sly Consulting
Nov 2018 - Sept 2023I grew up in real estate, but I haven’t always been an agent. I spent many years in advertising and marketing, where I learned from the best and gained valuable skills along the way. My perspective on branding, graphic design, and social media is any agent's marketing advantage, alongside the latest techniques and tools to help businesspeople become marketing badasses, too.I help small business owners build their brand based on your authentic self and help them leverage that in personalized and simple marketing strategies.Contact me to learn more > mail@tiffanysly.com Show less
Business and Marketing Consultant
Nov 2018 - Sept 2023Brand Strategist
Nov 2018 - Sept 2020

UrbanX
Oct 2019 - Feb 2020BrandU Strategist | ConsultantI help Real Estate Agents develop their own personal brand.UrbanX is a unique agency that empowers agents to work for themselves, fully supported, under their own brand. BrandU means Agents have the ability to establish a personalized visual brand and have total freedom in their business while having complete comprehensive support.

McGrath Estate Agents
Feb 2020 - Sept 2020Real Estate Sales AgentTiffany comes from a long line of successful agents in her family. She ran her own successful real estate business with her grandmother in the very competitive market of Toronto, Canada for over 12 years and she has been an award winner for the last 10 consecutive years.Prior to selling real estate, she spent many years in advertising and marketing and has run her own online marketing consulting and coaching business serving entrepreneurs across the globe.Her track record and experience in marketing, sales and customer service is her client's advantage.McGrath a real estate company built around a community of genuine, like-minded professionals with one goal - to achieve the best result for each and every client.John McGrath’s vision, when he founded the company in 1988, was to reinvent real estate. This ambition defined the brand and continues to drive its success. Now, McGrath Estate Agents has grown to be one of Australia's most successful residential real estate groups that she's now so honoured to be part of."When you have Tiffany working for you, you are getting more than just a real estate agent." ~ Dana & Alex Show less

McGrath Projects
Sept 2020 - Sept 2021Associate DirectorSpecializing in luxury small-scale developments in Queensland, Australia. With a background in construction, design, and property sales, Tiffany has a passion for small projects and is dedicated to helping developers, builders and investors achieve their goals by sourcing development sites and managing projects from prelaunch to settlement of the project through to final sale. Assisting in research and managing a sales campaign from launch to sell out, Tiffany is especially accomplished in the more premium end of project marketing and negotiations. She specialises in high end homes and smaller scale townhouse developments where her attention to detail, passion for design, strong negotiation skills and exemplary customer service really shine. Show less

STOIC PROPERTIES
Sept 2021 - Jan 2022Operations & Sales LeadOur goal is to re-invent the Real Estate industry by stripping it back, rejecting stereotypes and re-imagining it as a truly client-centric experience. Stoic Properties has a unique advantage in that it can offer its clients a total site to sale experience with unrivaled insight.With unprecedented levels of access and customisation capabilities, Stoic Properties is the new way for both developers and home buyers to understand property, how it should be.

RE/MAX Results QLD
Jan 2022 - Aug 2023Marketing Manager- Provided personalised marketing support to 4 offices and 52 agents - including strategy, graphic design, personal branding, and all marketing required- Created all agent branding/logos and all marketing collateral to ensure cohesive person brands across all their business platforms- Managed all marketing platforms for 4 offices - social media channels, website, Rate My Agent accounts, ActivePipe EDM accounts, Google business pages and reviews, worked with STEPPS to build out a new website launching soon, created and facilitated all outdoor and print and digital community advertising, curated and submitted all annual awards for agents and offices, created social tiles and managed social media plan for offices and agents, created and managed all press releases and PR initiatives maintaining relationships with communication and media partners- Ran regular digital recruitment campaigns for all offices- Ensured our organisation secured the top Marketing Office award in 2022 for the first time - RE/MAX Australia Special Achievement in Marketing for an Office Show less

RE/MAX Bayside Properties
Jan 2022 - Aug 2023Marketing Manager- Provided personalised marketing support to 4 offices and 52 agents - including strategy, graphic design, personal branding, and all marketing required- Created all agent branding/logos and all marketing collateral to ensure cohesive person brands across all their business platforms- Managed all marketing platforms for 4 offices - social media channels, website, Rate My Agent accounts, ActivePipe EDM accounts, Google business pages and reviews, worked with STEPPS to build out a new website launching soon, created and facilitated all outdoor and print and digital community advertising, curated and submitted all annual awards for agents and offices, created social tiles and managed social media plan for offices and agents, created and managed all press releases and PR initiatives maintaining relationships with communication and media partners- Ran regular digital recruitment campaigns for all offices- Ensured our organisation secured the top Marketing Office award in 2022 for the first time - RE/MAX Australia Special Achievement in Marketing for an Office Show less

Expressway Studio
Sept 2023 - Jan 2025Account DirectorAs an Account Director at Expressway Studio, my focus was on building and nurturing strong relationships with clients, colleagues, and partners. I managed 15-20 clients at one time.

New Word Order
Jan 2025 - nowClient Success ManagerI pride myself on understanding all our clients needs and creating meaningful connections that drive success. My passion lies in identifying growth opportunities and exploring new ventures that align with strategic objectives within the business and within each of our clients businesses. Supporting the Client Service Team, I strive to recognise and implement initiatives that benefit both our clients and the organisation, while navigating complex negotiations to secure win-win outcomes.At New Word Order, our purpose is to make a meaningful difference in people's lives. WE LIVE AND BREATHE BRAND. Our proven process uncovers the essence of an organisation and showcases it in a beautiful package that connects deeply with its people and customers. We believe clarity is the greatest form of kindness. In a world overloaded with noise and confusion, we cut through the clutter to offer clear, actionable strategies that move the needle. We're not just about innovation for innovation’s sake—we’re about purposeful change and creative that creates real impact. As pioneers, we don’t just follow trends; we define them, leading with vision and integrity. Every conversation we have is a step towards a more connected, more meaningful future. We don’t just play the game—we’re here to change it. Show less
Licenses & Certifications

Certified Negotiation Expert
The Nature of Real EstateSept 2014
Certified Coach Practitioner
Certified Coaches FederationNov 2018
Fully Licensed Real Estate Agent
Complete Property Training Pty LtdApr 2019
Real Estate Salesperson
Ontario Real Estate AssociationApr 2007
Certified Digital Marketing Professional
Digital Marketing InstituteJan 2019
Professional Real Estate Coach
The Nature of Real EstateAug 2018
Volunteer Experience
Chair of Toronto Alumni Networking and Events
Issued by Lakefield College School Grove Society
Associated with Tiffany Grundy
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