Adil Mumtaz

Experience

• 

  PTCL

  Nov 2012 - Dec 2012

  Intern
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  Metro Cash and Carry

  Dec 2012 - Jul 2013

  Customer Manager HoReCa

  •Managed portfolio of HoReCa customers of assigned territory. Planned and applied marketing strategies to attract and retain clients.•Evaluation of market share progress per customer, its potential and buying power•Analyze the turnover, margin, frequency and buying trend of the customer portfolio.•Created the feasibility analysis of different departments of store like Beverages, Edibles, Electronics, bakery & F&V to HoReCa customers

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  Coca-Cola Beverages Pakistan Limited

  Apr 2014 - Mar 2015

  Marketing Trainee

  •Worked in projects like Coke Club, Fanta Orange, Fanta Citrus, Under the crown, Coke Connect, Coke Studio. •Implemented BTL marketing tools to promote brand to retailers and consumers. •Developed strategic operational plan with team to conduct the project with sales team and merchandisers.•Market visits for monitoring and execution status of BTL projects.•Awarded performance certificate on 6 months Coke Club successful project.

• 

  Qarshi industries pvt ltd

  Apr 2015 - Nov 2015

  Brand Executive

  Brand planning & portfolio management for brand awareness & equity • Monitoring brand performance (to measure and interpret ongoing brand performance results) • Managing media (TV, Radio, Print) for consumer awareness & brand building • Planning and implementing Trade marketing initiatives in close co ordination with the sales team.• Planning on-ground & brand activation activities to engage consumers for brand awareness, trials & brand experience. • Planning & coordination with SBPs (creative, media, research, outdoor agencies and vendors) for brand development initiatives.• Developing & managing brand communications for brand building • Coordination with NPD for product trials & Central Location Tests (CLT) to improve the existing products as well as for new product development. • Managing & coordinating promotional activities of brands.• Maximizing On shop visibility and prominent displays of the brands. Show less

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  Mayfair Group of Companies

  Nov 2015 - Apr 2021

  • Managing wide portfolio of confectionery including Frooto Candy, Tiger Bubble, Fruit Gala Chew & Eclairs Toffee.• Achieved 7% growth in chew Portfolio and retained market leadership of Frooto.• Planned yearly market strategy for the portfolio.• Conducted Media planning with Maxus Global (Group M) for multiple Campaigns TVC campaigns. • Team lead for confectionery Digital platform.• Developed new Fruit Gala and Eclairs TVC.• Successfully launched various brands like Mayfair Eclairs, Frooto Chaska, Chacha Gum, Fruit Gala 2 and Assorted Toffee pack.• Organized BTL activities across Pakistan for various brands.• Brought innovative and profitable products in Mayfair’s portfolio via liaising with Sales, flavor houses, R&D and Supply chain. • Managed various researches to get consumer insights across Pakistan via AC Nielsen and other research agencies.• Close monitoring of sales team KPIs, Product margins & market availability• Market visits across Pakistan to analyze sales team performance Show less

  • Brand Manager -Confectionery & New Categories

    Dec 2018 - Apr 2021

  • Assistant Brand Manager- Confectionary

    Nov 2015 - Dec 2018
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  Haleeb Foods Limited

  Apr 2021 - now

  Managing complete dairy beverages and JNSD portfolio which includes Tea whiteners brands (Tea Max, All Max & Daizy Queen and juice brands (Just Fruit & Tropico).Revamped juice brand Tropico. Designed and executed 360 degree campaign in summer season which includes DVC, Outdoor, Digital, In store activities and consumer activation. It’s eventually resulted into double digital sales growth. Planned yearly market strategy with complete road map for next 3 years.Team lead in NPC launches from product feasibility till GTM execution. Worked with R&D and Tetra Pak for new product development and innovations.Team lead in ecolean packaging launch under Haleeb umbrella. Show less

  • Senior Brand Manager

    Jan 2024 - now

  • Brand Manager

    Apr 2021 - Dec 2023