Yu Lan

Experience

• 

  China Central Television

  May 2012 - May 2013

  National Documentary Program Assistant

  Work as the director assistant in the documentary programs "The Internet Era" and "The Middle East Railway".

• 

  The Central Academy of Drama

  Jul 2014 - Aug 2018

  Communication Manager

  Communication and Consulting- Responsible for building the brand of the library with online and offline promotion. - Being a library represent for the consultant for teachers and students and training of information literacy. - Coordinating with other departments and maintain positive working relationships with external relationships. - Program management and execution including program of the new website and the program of digitalisation of the vinyl albums. - Be responsible for allocating budgets and other administrative stuff. Show less

• 

  自雇

  Jan 2019 - Jan 2022

  Event Organizer | Co-Founder

  - Organize the Xi Le Chinese New Year Food Festival in 2019 and 2020. It is a festival that enables visitors to experience authentic Chinese culture with food, drinks, shows, games, and workshops. In 2020, the festival was held in DOK Amsterdam attracted 1,000 visitors in one day. - As one of the founders and key organizers, I'm responsible for recruiting the team, participate in building the marketing strategy, and lead the business development team looking for potential collaboration.

• 

  Signify

  Oct 2019 - Mar 2020

  Social media Specialist

  Social media operation and paid campaign- Optimising social media strategy for Signify Lighting Academy. - Monitoring and managing paid campaigns on social media, which engagement was increased by 30% in 5 months. - Offering advises on strategy, like exploring the new channels from China. - Collaborating with agency organising the monthly online webinars, events, and exhibition.

• 

  China Sichuan Restaurant

  Feb 2020 - Nov 2021

  Marketing Manager

  Marketing strategy and operations - Developing marketing strategies and operation of omnichannels, including website, social media, email marketing. - Responsible for customer service training, operation of online reservation system and delivery system. HR and people management - Recruiting and build a marketing team with 5 members - Managing the marketing team

• 

  NextportChina

  Dec 2021 - now

  Marketing Strategy and Execution- Developed and executed marketing plans and campaigns to drive brand awareness and achieve business objectives.Campaign Management and Innovation- Managed campaigns from start to finish, including creative development and generating innovative ideas for effective audience engagement.Stakeholder Collaboration and Team Leadership- Collaborated with different stakeholders and provided support to the Chinese team for successful marketing initiatives. Show less

  • Operations Manager

    Dec 2022 - now

  • China Marketing Manager

    Dec 2021 - Nov 2022