Yu Lan

Yu Lan

National Documentary Program Assistant

Followers of Yu Lan846 followers
location of Yu LanAmsterdam, North Holland, Netherlands

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  • Timeline

  • About me

    Operations Manager

  • Education

    • Communication University of China

      2007 - 2011
      Bachelor's degree Electronic Engineering
    • University of Amsterdam

      2018 - 2020
      Master's degree Communication, General
    • Communication University of China

      2011 - 2014
      Master of Arts Mass Communication/Media Studies

      National Honor Awards

    • Communication University of China

      2009 - 2011
      Bachelor's degree Radio, Television, and Digital Communication
  • Experience

    • China Central Television

      May 2012 - May 2013
      National Documentary Program Assistant

      Work as the director assistant in the documentary programs "The Internet Era" and "The Middle East Railway".

    • The Central Academy of Drama

      Jul 2014 - Aug 2018
      Communication Manager

      Communication and Consulting- Responsible for building the brand of the library with online and offline promotion. - Being a library represent for the consultant for teachers and students and training of information literacy. - Coordinating with other departments and maintain positive working relationships with external relationships. - Program management and execution including program of the new website and the program of digitalisation of the vinyl albums. - Be responsible for allocating budgets and other administrative stuff. Show less

    • 自雇

      Jan 2019 - Jan 2022
      Event Organizer | Co-Founder

      - Organize the Xi Le Chinese New Year Food Festival in 2019 and 2020. It is a festival that enables visitors to experience authentic Chinese culture with food, drinks, shows, games, and workshops. In 2020, the festival was held in DOK Amsterdam attracted 1,000 visitors in one day. - As one of the founders and key organizers, I'm responsible for recruiting the team, participate in building the marketing strategy, and lead the business development team looking for potential collaboration.

    • Signify

      Oct 2019 - Mar 2020
      Social media Specialist

      Social media operation and paid campaign- Optimising social media strategy for Signify Lighting Academy. - Monitoring and managing paid campaigns on social media, which engagement was increased by 30% in 5 months. - Offering advises on strategy, like exploring the new channels from China. - Collaborating with agency organising the monthly online webinars, events, and exhibition.

    • China Sichuan Restaurant

      Feb 2020 - Nov 2021
      Marketing Manager

      Marketing strategy and operations - Developing marketing strategies and operation of omnichannels, including website, social media, email marketing. - Responsible for customer service training, operation of online reservation system and delivery system. HR and people management - Recruiting and build a marketing team with 5 members - Managing the marketing team

    • NextportChina

      Dec 2021 - now

      Marketing Strategy and Execution- Developed and executed marketing plans and campaigns to drive brand awareness and achieve business objectives.Campaign Management and Innovation- Managed campaigns from start to finish, including creative development and generating innovative ideas for effective audience engagement.Stakeholder Collaboration and Team Leadership- Collaborated with different stakeholders and provided support to the Chinese team for successful marketing initiatives. Show less

      • Operations Manager

        Dec 2022 - now
      • China Marketing Manager

        Dec 2021 - Nov 2022
  • Licenses & Certifications

    • Certicicate Qualification of Intermediate Specialized Technique in Library

      Beijing Municipal Bureau of Human Resources and Social Security
      Apr 2017