Julia Snoek-Chan

Experience

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  Ogilvy

  Jul 2001 - Mar 2004

  Account Management

  Developed ATL and BTL communications for major advertising and marketing campaigns in Hong Kong and coordinated with other Asia Pacific markets as the regional hub for different marketing campaigns.Managed a portfolio of accounts for top international brands including American Express, Rolex, Swire Properties, Unilever, Coca-Cola, Bonaqua, Kraft Foods, and Nike etc.

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  Citi

  Apr 2004 - May 2007

  Cards Business

  Promoted two times in 2005 and 2006 respectivelyLaunched various ATL, BTL and digital branding, acquisition & usage campaigns for Citibank Cobrand Credit Cards. Prepared partnership deals (including over 500 merchant offers), marketing proposals, P&L reports, program evaluations, and monitored the development of marketing materials, program results and performances.Key achievement: Successfully launched a new Cobrand Card with Shell for the Hong Kong market – a first in Asia Pacific. Show less

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  HSBC

  May 2007 - Dec 2011

  Built and maintained strong relationships with Hong Kong and >15 Asia Pacific countries in the Regional Team to establish HSBC as the leading and preferred retail bank for Premier & Advance customer segments. Worked with Product Teams to design and implement sales and service campaigns, oversee business processes related to Commercial Cards, Deposits, Lending, Receivable Finance, Investment & Insurance.Worked with internal and external stakeholders to improve Sales and Service Quality through planning and overseeing initiatives to drive Service Quality and Customer Experience for different commercial products in ASP.

  • Manager Customer Proposition Asia Pacific, Premier & Advance, Retail Banking & Wealth Management

    Jul 2010 - Dec 2011

  • Sales & Service Development Manager, Strategies Propositions & Channels, Commercial Banking

    May 2007 - Jul 2010
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  China Construction Bank (Asia) Corporation Limited

  Jan 2012 - Dec 2015

  Vice President, Credit Card Marketing

  Promoted from Assistant Vice President to Vice President in 2014Led the Merchant & Usage Credit Card Team to deliver marketing plans & strategies to achieve business results. Planned and formulated product strategies and drives innovative & effective programs to build market position.Developed the Card value proposition, identified and launched product development initiatives, stimulated card spending and drove active ratio for credit card base in Hong Kong and China.

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  HSBC

  Dec 2015 - now

  Lead the Customer Proposition and Publicity team to plan, develop and implement marketing plan and strategy to establish a leading retirement proposition for HSBC Pensions, while supporting customers in their retirement planning and post-retirement journeysStrategise and manage the development and execution of an integrated marketing plan with above-the-line, below-the-line, digital and social media, sales support, event and other media engagement initiatives to support acquisition, retention and customer engagement and strengthen the brand of HSBC MPF in order to drive growth, revenue and competitiveness of HSBC Pensions Show less

  • Head of Customer Proposition and Publicity, Pensions

    Sept 2020 - now

  • Senior Manager, HSBC Premier and Jade Proposition, Customer Propositions and Marketing

    Dec 2015 - Sept 2020