Christina Magoulis

Experience

• 

  Gibney, Anthony & Flaherty, LLP

  Aug 2010 - Dec 2011

  Internet Researcher

  • Maintain the firm’s brand protection programs by searching for counterfeit merchandise on a variety of online auction sites• Prepare legal correspondence, generate client reports, and archive evidence

• 

  W. W. Norton & Company, Inc.

  Dec 2011 - Jan 2021

  Launched and lead marketing team for high-growth high school brand; create marketing content for textbooks and SaaS products and develop workflow processes for marketing team of three generating $15m in revenue YoY. Content Management: • Direct production of all B2B and B2C content marketing for high school division, creating and executing a full-funnel strategy to drive product awareness and generate demand. • Spearhead the division’s print and digital advertising and email marketing strategy, maintaining average open and click rates of 30-40%, well above industry standard. • Shepherd new products, titles, and instructional technology in ELA, Social Studies, and the Sciences through go-to-market plans and launch roadmaps, monitoring benchmarks and metrics across consumer touchpoints. • Perform audience segmentation based on region, lead scoring, and competitor analysis to elevate customer engagement and user experience.• Drive market research programs and analytics for division; propose new editorial projects based on quantitative and qualitative market research, review programs, and surveys.Operations Management:• Implemented division’s transition to Salesforce and Pardot for lead management and generation, completing discovery, preparing extensive documentation on team needs, and working with developers to build an efficient and functional system.• Cross-functionally engaged with sales and operations to establish sales pipeline management and operational protocol for sales team; manage inventory to inform demand planning.• Conceptualized and implemented content training program for the sales team and new hires.• Develop, propose, and manage departmental advertising budget, including digital and print catalogs, direct mail pieces, email, paid social, and swag. Show less First marketing manager for the high school division and operated as a team of one marketing 10-15 print products and accompanying digital resources across four discipline lists and supporting a sales staff six. Built the Norton High School brand and grew marketing to a team of three under my leadership.• Professionalized content training program for sales team• Integral contributor to the development of a sales pipeline management protocol and operational plan for sales team• Developed and executed strategic B2B and B2C marketing plans for 10-15 new high school textbooks and accompanying SaaS learning tools each year• Proposed new editorial projects based on quantitative and qualitative market research, review programs, and surveys Show less Achieved record-breaking sales results while providing thoughtful customer service to existing accounts.• Promoted Norton’s high school textbooks, trade titles, and media products to educators in a territory of 17 states through on-site and virtual presentations, direct marketing, and email campaigns • Identified sales opportunities in my territory while providing individualized service to existing accounts• Attended national conferences to develop relationships with high school instructors, assess market needs, and learn about curriculum standards• Proposed and executed new editorial and marketing projects based on industry researchSales Results: • Increased territory sales 20% in Fiscal Year 2013-2014, 22% in Fiscal Year 2014-2015, and 134.2% in Fiscal Year 2015-2016 • #1 Territory Increase and Revenue Growth in the 2015-2016 Fiscal Year• President’s Circle in 2016 and 2017• Sales Representative Mentor, 2014-2015 Show less Was the first hire for the new high school division, which was created to adapt and sell Norton's existing college textbook list into the high school market. Had a unique opportunity to assist with the development of infrastructure and processes for a successful launch of the sales organization.• Collaborate with IT to develop a CRM system for tracking sales accounts for the newly formed high school division• Served as Project Manager for the creation of three discipline-specific high school catalogs by drafting a design memo, supplying copy, and collecting feedback from book editors• Work closely with the Web Development Team to launch the high school division's website Show less

  • Marketing Research and Strategy Director, High School

    May 2020 - Jan 2021

  • High School Marketing and Market Development Manager

    May 2015 - May 2020

  • High School Sales Representative

    Feb 2013 - Apr 2015

  • High School Sales Coordinator

    Sept 2012 - Feb 2013

  • National Sales Coordinator

    Dec 2011 - Sept 2012
• 

  Sercante

  Jan 2021 - Jul 2022

  Work alongside small business and enterprise clients to empower them to be wildly successful on the Salesforce and Pardot platforms.• Manage marketing automation projects, timelines, and deliverables for clients.• Review client performance metrics and recommend strategies to continually improve customer engagement and reduce churn.• Lead training sessions and topical workshops with clients.• Work in Pardot to build out programs and campaigns that deliver for clients.• Monitor hours burndown and budgets. Show less

  • Marketing Manager and Training Product Lead

    Apr 2022 - Jul 2022

  • Marketing Manager

    Jul 2021 - Apr 2022

  • CRM & Marketing Automation Strategist

    Jan 2021 - Jul 2021
• 

  W. W. Norton & Company, Inc.

  Jul 2022 - now

  • Director of High School Publishing

    Jan 2023 - now

  • Director of Digital Marketing

    Jul 2022 - Jan 2023