Larry Foos

Experience

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  US Navy

  Jul 1994 - Apr 2016

  Chief Mass Communication Specialist

  Combined 22 years active/reserve service as journalist, photographer and media trainer. Last position: Senior Enlisted Advisor, Navy Public Affairs Support Element West, NAS North Island, supervising all 20 enlisted members. Managed the San Diego reserve command's public affairs production and training for all enlisted members and junior officers locally and across the region. Chief story and photo cutline editor/proofreader. Operated as chief of media/public affairs combined information bureaus at large joint exercises and commands throughout the world while on active duty orders 2001-2016. Improved the visibility of command social media platforms such as Facebook, Twitter, YouTube and Flicker. Expanded the content and imagery on numerous command websites using SharePoint, including for the Navy’s newest base, NSF Deveselu, Romania March-April 2016. Led international media inquiries/visits, admiral’s press briefs, media training and embassy coordination for Horn of Africa command 2009-10. Awarded the Meritorious Service Medal in 2016, the highest non-combatant award available. Previously served as a Navy Journalist on active duty 1983-1986 and reserves 1986-1989. Retired April 30, 2016. Held a secret clearance. Show less

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  Marine Corps Community Services

  May 1997 - May 2000

  Marketing Director

  Head of marketing, graphic production, media and community relations for 51 Marine Corps quality of life programs. Led sponsorship and publicity for three Yuma Air Shows and several special events. Supervised a six-member staff and $250,000 annual commercial sponsorship and operations budget. Expanded several media programs, including development of local/national print, e-marquees, website and theater projection system. Conducted several training sessions and briefings as marketing head to supervisors/staff. Show less

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  San Diego County Employees Retirement Association

  Jun 2000 - Jul 2016

  Senior Communications Officer

  Lead senior communications officer for external and internal communications of this 40,000-member, $10 billion retirement system. Plan and develop programs that advance organization values and stakeholders' awareness of their employee benefits, using tools such as seminars, outreach programs, online media presence, County-wide e-mail messages, mailings, video messages and other special projects. Created the organization's internal communications, engaging employees with a dynamic intranet, staff presentations, recognition programs, wall posters and training videos. Lead writer and content manager for hundreds of online pages, reports, scripts, policies and strategic plans. Senior editor and proofreader for high profile publications; proficient in AP Style. Fulfill CEO-driven projects such as photo/graphic imagery and employee recognition. Managed 20 retirement board elections, coordinating department heads and improving the election process. Assisted media coordination and public record requests. Created mid- and late-career retirement seminars; lead speaker for over 100 seminars. Created/managed personalized annual statements involving data/mail merge sent to 22,000 members. Founder/three-time chair of the state-wide CALAPRS Communications Conferences. Strong publishing skills; user of Adobe InDesign, Photoshop, Illustrator, Professional, LifeCycle and Premier Pro. Act as organization's videographer and photographer. Supervised Call Center and seven support staff. Show less

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  California Bank & Trust

  Jan 2017 - Jun 2021

  Communications Officer

  Co-led the day-to-day corporate communications and the organization's leading intranet for its 1,100 employees statewide. Built partnerships with CB&T and Zions Bancorporation’s marketing and banking professionals enterprise-wide to develop new product campaigns, interpret critical operational changes and convey employee messages. Creative writer, desktop designer and strategist for commercial card contest, best bank campaigns, consumer loan, banker and community development programs, and Zions News feature story writing. Lead writer for numerous operations circulars, memos, forms, job aids and policies at a high level, improving the quality. Show less

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  Teachers Insurance and Annuity Association of America

  May 2022 - now

  Communications Consultant

  Integral member of Communications Engagement and Services marketing team managing projects and delivering critical client communications for the nation’s leading academic retirement plans and annuity accounts. Between 2022-2024, successfully analyzed, wrote and delivered 240 retirement plan change projects in partnership with client managers during my first two-year tenure, detailing thousands of fund and fee lineup changes and added services to broaden stakeholders’ knowledge of their benefits. Accurately interpreted complex technical information, tracking the project through various steps while using multiple internal systems and collaborative tools to meet regulatory benchmarks. Developed several effective job training aids and acted as senior peer reviewer within the department. Renewed employment starting April 2025. Show less