Darko Vaselic

Darko Vaselic

Brand manager for Johnson&Johsnon and Kimberly-Clark

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location of Darko VaselicBelgrade, Serbia

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  • Timeline

  • About me

    Business Development Manager for Adriatics and Bosnia & Herzegovina at Johnson&Johnson

  • Education

    • University of Novi Sad, Faculty of Economics in Subotica

      2001 - 2010
      Master's degree Economics

      Master thesis: Category Management in Fast Moving Consumer goods industry

    • University of Novi Sad, Faculty of Economics in Subotica

      1996 - 2000
      Bachelor's degree (4 years) Economics

      Studies completed on Marketing Management department within 48 months, with average grade 8.8, as second student in generation. Final exam from Service Quality in Retail Industry

    • Singidunum University

      2012 - 2016
      PhD Economics

      PhD thesis: Relationship between Shopper Marketing and Category Management

  • Experience

    • Radovic Company

      Apr 2001 - Feb 2003
      Brand manager for Johnson&Johsnon and Kimberly-Clark

      Was in direct contact with principals regarding sales plans, in store achievements, marketing support, new product launches... Also was main point of contact for organizing BTL activities and for ensuring distribution achievements

    • Radovic Company

      Mar 2003 - Jun 2004
      Key Account manager and sales team supervisor

      Worked partially as KA manager and partially as supervisor for sales teams in traditional channel. In first roll direct responsibility for achieving DDPP, in second roll indirect responsibility through sales teams. In first roll organizing and monitoring BTL promotions for the biggest principals Johnson&Johnson, Kimberly Clark, Felce-Azzura, 29. Novembar

    • Retros doo

      Jul 2004 - Dec 2006
      Head of Branch

      In charge of all operations, including P&L responsibility, for branch of distributing company. That included managing sales teams, managing KA teams, organizing BTL activities for principals (Johnson&Johnson, Felce-Azzura, Fenjal, Diana…), administrative work, involvement in financial matters, organizing logistics routes...

    • Johnson & Johnson

      Dec 2006 - May 2023

      Responsible for business planning and execution of sales, marketing and logistic activities. In control of sales and marketing activities of FMCG brands like Listerine, Carefree, O.B, Johnson’s baby, Johnson’s, Neutrogena, OGX, Le Petit Marseillais, Clean & Clear, Reach, Penaten, Compeed and OTC brands like Olynth, Visine, Nicorette, Imodium, Hexoral in Slovenia, Croatia and Bosnia & Herzegovian. Accountable for profit contribution of each market and in charge of sales and marketing budgets. Also responsible for 9 distributors in 3 markets to deliver specified DDPP within Mass, Drug and Pharma channels. Planning, controlling and revision of BTL activities of all 9 distributors with specific attention to the biggest retailers and pharma chains. Coordination of Regulatory and Quality activities on respective markets. Show less Responsible for business planning and execution of sales and marketing activities. In control of sales and marketing activities of J&J FMCG brands like Listerine, Carefree, O.B, Johnson’s baby, Johnson’s, Neutrogena, OGX, Le Petit Marseillais, Clean & Clear, Reach, Penaten, Compeed in Bosnia and Herzegovina and OTC brands like Olynth, Visine, Nicorette, Imodium, Hexoral and Regaine in markets of Slovenia, Croatia and Bosnia & Herzegovina. Accountable for profit contribution of each market and in charge of sales and marketing budgets. Also responsible for 7 distributors in 3 markets to deliver specified DDPP within Mass and Pharma channels. Planning, controlling and revision of BTL activities of all 7 distributors with specific attention to the biggest retailers and pharma chains. Coordination of Regulatory and Quality activities on respective markets. Show less Responsible for business planning and execution of sales and marketing activities. In control of sales and marketing activities of J&J FMCG brands like Listerine, Carefree, O.B, Johnson’s baby, Johnson’s, Neutrogena, Le Petit Marseillais, Clean & Clear, Reach, Penaten, Compeed and OTC brands like Olynth, Visine, Nicorette, Imodium. Accountable for profit contribution of each market and in charge of sales and marketing budgets. Also responsible for 5 distributors in 4 markets to deliver specified DDPP within Mass and Pharma channels. Planning, controlling and revision of BTL activities of all 5 distributors with specific attention to the biggest retailers. Direct yearly negotiations with medias regarding buying conditions, media planning and execution of media plans. Coordination of Regulatory and Quality activities on respective markets. Show less

      • Business Development Manager for Adriatics and Bosnia & Herzegovina

        Nov 2021 - May 2023
      • Business Development Manager for Slovenia, Croatia and Bosnia & Herzegovina

        Apr 2019 - Oct 2021
      • Business Development Manager for BiH, Albania, North Macedonia and Kosovo

        Apr 2009 - Mar 2019
      • Customer Development Manager for Bosnia and Herzegovina

        Dec 2006 - Apr 2009
  • Licenses & Certifications

    • Internal Trainer of Employees

      Profit Savjetovanje
      Jul 2006
    • Consultant for Quality Management System

      TÜV Rheinland InterCert Ltd.
      May 2006
    • Manager for Quality Management System

      TÜV Rheinland InterCert Ltd.
      Apr 2006