Francisco Campos

Experience

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  XX CECEMM

  Nov 2017 - Dec 2018

  Volunteer Marketing Director

  Volunteer project, extracurricular activity within the Materials and Manufacturing Engineering course at USP São Carlos.Responsible for leading the marketing team and for the development and implementation of the marketing strategy for the twentieth edition of CECEMM, aimed at lead acquisition (paid registrations) and promoting the relevance of the largest congress for materials engineering students in South America.Achievements:• Largest edition in CECEMM history, with over 700 participants, including congress attendees, speakers, faculty, staff, supporters, and volunteers;• Record-breaking number of registrations compared to all previous editions;• Registrations closed within less than 24 hours;• All Social Media goals achieved. Show less

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  Raccoon Marketing Digital

  Oct 2018 - Sept 2022

  With a leadership role in the technical aspect of Customer Success, I achieved efficient management of tier 1 client portfolios for the agency, including Natura &Co (Natura and Avon), XP Inc, Nubank, YDUQS (Estácio, Wyden, Ibmec, etc.), Fast Shop, Mitsubishi, Suzuki, LG Electronics, among others. Acting consultatively and building strong relationships with client decision-makers, I developed and monitored digital marketing and technology strategies in innovative projects, understanding the business and specific needs of clients. I was responsible for generating new revenue through upsell and cross-sell via persuasive presentations and personalized commercial proposals, with extensive knowledge of the agency's services and products. Responsible for client success, I also worked on retention, crisis management, feedback routines, and reducing the agency's churn rate. Additionally, collaborating with internal teams in Business, Customer Success, Marketing, and Acquisition (Closers), I promoted knowledge, culture, training, and innovations for the professional development of team talents, serving as the model professional for the Customer Success team, at a global level. Show less In the role of Senior Coordinator, I led a team of four people, ensuring excellent metrics for new revenue and client retention, while overseeing both individual and team portfolios with tier 1 and 2 clients of the agency. I organized and conducted executive meetings (QBRs, OKRs, and regular marketing and technology planning sessions) and presented commercial proposals to director-level stakeholders. Additionally, I conducted routine 1:1s and monitored the career progression and individual development plans of team members. Show less In the position of Mid-Level Coordinator, I managed a team of two people, ensuring the professional development of junior talents of the agency, in addition to delivering excellent metrics for new revenue generation and client retention. I oversaw both individual and team portfolios, catering to clients across tiers 1, 2, 3, and 4. In this role, I was responsible for creating and implementing the NPS collection process with agency clients, utilizing CRM tools to measure client satisfaction with the services provided. This data was input for the Business teams and operational units. Show less In this role, I contributed to building the Customer Success department of the agency, which did not previously exist. Working closely with my manager and two other analysts on the team, I actively participated in creating new processes and commercial flows that was rich inputs for the department's evolution. At the time, the department consisted of four people, and during my tenure at the agency, it grew to eighteen. In addition to departmental development, I managed a portfolio of tiers 2, 3, and 4 clients, delivering upsell and retention metrics. Show less

  • Business Consultant

    Jan 2022 - Sept 2022

  • Senior Coordinator | Customer Success

    Jul 2021 - Dec 2021

  • Business Coordinator | Customer Success

    Jul 2020 - Jun 2021

  • Customer Success Analyst

    Nov 2019 - Jun 2020

  • New Business Specialist

    Jul 2019 - Oct 2019

  • Intern | Paid Media

    Oct 2018 - Jun 2019
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  TITAS Audio Studio

  Dec 2022 - now

  Music Producer, DJ and Audio Engineer

  DJ, music producer, and beatmaker, independent artist dedicated to promoting culture, art, entertainment, and diversity.As a music producer, I released my debut EP on all major audio platforms, a project that involved various artists and comprehensive creative and musical direction. I was responsible for the musical production (instrumentation, beats, harmony, and melody), mixing, mastering, creative direction, marketing direction, and musical direction, leading a team of ten diverse independent artists who contributed to composition, vocals, production, graffiti, and visual arts.As a DJ since 2015, I deliver seamless performances through mixing, captivating with harmonic blends and doses of chaotic bass, treble, and hot beats from funk, hip hop, and experimental electronic music.I have performed for over 35,000 people, playing at prestigious events such as TUSCA, Carnailha, Jogos Jurídicos Paulista, graduations, carnivals, corporate and private events, and have toured various cities in the Southeast region of Brazil, including São Paulo, Campinas, São Carlos, Alfenas, Itajubá, Limeira, Araraquara, Araçatuba, Ilha Solteira, Lorena, among others. Show less

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  Preply

  Apr 2024 - Nov 2024

  Language Tutor and Conversationalist | Brazilian Portuguese

  Through the Preply platform, I conduct classes and conversation sessions in Brazilian Portuguese for foreigners. Thematic sessions are available for beginners or for those who wish to improve their vocabulary for specific purposes (business, culture, travel, etc).

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  Magu Hemp Tradition

  Jun 2024 - now

  I guide the Marketing and Sales teams at Magu in implementing and enhancing strategies for Inbound Marketing, digital transformation, automation, artificial intelligence, sales, and relationship management with healthcare professionals, patients, representatives, and partners across B2B, B2C, and B2B2C channels.Through consultative reports and strategic meetings, I work to optimize digital marketing, business, and technology operations. My focus is on strengthening the brand, creating exceptional customer experiences, increasing conversions, and building long-term loyalty. I also manage tools like CRM, SEO, CRO, and data analysis to deliver valuable insights and measurable results.In addition, I lead internal training sessions, aligning teams and operations with the best practices and strategies in the market. My commitment is to provide tailored and effective solutions that meet the unique needs of each client or partner. Show less

  • Business and Digital Strategy Consultant

    Sept 2024 - now

  • Brand Ambassador and Sales Representative

    Jun 2024 - now