Patrick Faden

Experience

• 

  Octagon

  Aug 2015 - Jun 2017

  Senior Account Executive

  Mastercard-Serve as a marketing consultant for Mastercard China managing local and global sponsorship assets-Managing the planning and execution of client hospitality events-Strengthen client relations by leading kick-off calls, generation agendas, managing tickets, providing post-attendance information and hosting employees and guest on-site-Develop and maintain client and vendor relationshipsPROJECTS-UCL Champions League-Cannes Film Festival-Lang Lang Meet and Greet-Audi R8 LMS Cup-Japan Fashion WeekNike-LeBron James Media Tour-Russell Westbrook Media Tour-Space Jam Media TourCisco-NBA China Games Shanghai & Beijing consumer hosting and clinic-Planning and onsite activation Show less

• 

  KIWI Communications

  Jun 2017 - May 2022

  W Hotel – W Music Series • Created and developed W Music Series for W Hotels featuring one of China’s most promising musical talents, electro-pop sensation Chace as the first Guest Music Curator for Greater China.• Amplify W Hotel’s passion for music as an integral part of W Brand since its inception. • Aligned with the brand’s mission to engage new and next music talent across the globe – and bringing these exciting sounds to W guests via W Music Series.Shake Shack• Build brand awareness, create buzz around the grand openings, and actively engage with the community and key influencers for opening events. • Focused on positioning the brand as culturally relevant and as a tastemaker in the food and lifestyle space in the Beijing area. • Emphasized Shake Shack’s Stand for Something Good mission—promoting and crafting food made with real ingredients, deep community investment, and corporate culture.Marriott Bonvoy• Engaged with media around Greater China to drive engagement. Developed tools and tactics to promote membership value, such as promotions, exclusive offers, and benefits designed to increase awareness and occupancy. Show less Luxury Team - Account LeaderThe Ritz-Carlton- Drive advocacy and positive WOM for The Ritz-Carlton brand as an owner of the luxury space from influencers, media and industry professionals through impactful engagement and targeted reach.- Reinforce and strength The Ritz-Carlton brand vision of inspiring life’s meaningful journeys in our hosting hotels through showcasing locally-driven experiences for the regional media.W Hotels-Bolstering W Hotels mission to fuel lust for life, igniting guests’ obsessive desire to soak it in, live it up and hit repeat in China through creative platforms that targeted press office distribution and influencer engagement.-Elevate the brand’s iconic lifestyle and super-charged energy.Marriott International-Event management Crisis management including news monitoring, strategic counsel, statement development and media communications, and CEO briefing. Show less The Ritz-Carlton• Developed PR strategy to maximize local, regional and international publicity for The Ritz-Carlton China hotels and brand in China.• Organize media familiarization trip with A-List media and key publications from around China to experience the unique value and standard of The Ritz-Carlton China hotels.• Generate, monitor target media, and provide coverage reports.• Build and maintain relationships with key KOLs and top print and digital media.Marriott International• Crisis management included news monitoring, strategic counsel, statement development and media communications, and CEO briefing. Show less

  • Account Director

    Jan 2019 - May 2022

  • Senior Account Manager

    Jan 2018 - Jan 2019

  • Account Manager

    Jun 2017 - Jan 2018
• 

  Amazon

  Jun 2022 - Nov 2023

  Senior Strategic Event Manager

  Led China initiatives to drive brand influence and customer reach through international marketing events.

• 

  Marriott International

  Dec 2023 - now

  Director, PR & Communications - Luxury, Greater China