Yue He

Experience

• 

  Asian Studies Center at University of Pittsburgh

  Aug 2021 - May 2022

  Chinese Social Media Intern

  Assist the Asian Studies Center Associate Director and staff in the develpment and oversight of China-related social media and communications. In charge of Weibo account with 7000+ followers and 12 Wechat alumni groups with 1200+ members. To make China video for promoting university’s programs such as Center for International Legal Education and Pitt to You programs. The interview videos “Voice of Pitt” achieved 20k views in the background data on Weibo. Key responsiblities:• Develop and maintain of China-related social media• Frequent and coordinated posting on Chinese-language social media(Wechat, Facebook and Weibo)• Assist in logistical support of all ASC China-related guests• Support grant development and statistics research• Coordinate alumni retention efforts in Hongkong, Taiwan, and Mainland China• Translation of documents from Mandarin as requested Show less

• 

  Dragon Trail International

  Mar 2023 - now

  Social Media Marketing Account Executive

  Assist national tourism organizations, regional tourism organizations and global attractions to expand market in China by creating digital solutions.In charge of Weibo official social media accounts, WeChat official social media accounts and Xiaohongshu social media accounts, the clients include Los Angeles County Tourism Bureau, Polish National Tourism Organization, Peru Tourism Organization, Chile National Tourism Organization, Casa Mila and so on.One of Weibo posts has achieved 228k views, one of WeChat articles has achieved 6k views.Key Responsibilities:• Write, design, and publish high-quality original posts and articles for clients’ official social media accounts on Weibo, Xiaohongshu, WeChat.• Independently create annual content plan, monthly and weekly content calendars.• Analyze data to review social media accounts’ performance, write monthly and annual operational reports for clients.• Responsible for daily communication with clients.• Write Request for Proposal and Operational Plan for sale support.• Launch digital marketing campaigns, collaborate with KOL and KOC. Show less