Nadja Escolar

Experience

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  Procter & Gamble

  Jan 2000 - Aug 2013

  Managed the P&G Latin America media budget, leading media operations and digital agenda. Focus included informing the media strategy for all countries, designing horizontal processes, managing the relationship with the Communication Planning Agencies, leading the joint business plans with digital partners, and creating the capabilities, structure, and plans to win. Led the creation of programs, partnerships and capabilities to advance adoption of digital marketing in Latin America, while building the internal e-commerce organization & structure for growth. Drove digital ROI of 5:1, and spearheaded shift of traditional media dollars to grow digital spending. Held P&L responsibility for the second-largest brand franchise in Latin America. Led design and delivery of new product and commercial launches. Delivered record high topline (17%) and bottom line (49%) growth during tenure.

  • Sr. Marketing Director Media & Digital Latin America

    Feb 2013 - Aug 2013

  • Director, Digital & E-commerce Latin America

    Aug 2011 - Feb 2013

  • Director Pantene Latin America

    Oct 2009 - Aug 2011

  • Director Pampers Hispanics North America

    Oct 2006 - Sept 2009

  • Hair Care & Personal Care Brand Manager (2000-2004), Director (2004-2006)

    Jan 2000 - Sept 2006
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  Amazon

  Jun 2013 - Feb 2020

  Managed the Amazon Private Brands business across all US Hardlines categories including Consumer Electronics, Home & Furniture, Pets, Sports and Office Products, among others. Built new brands and business models, and led demand generation to compete in new segments and drive record growth. Led vendor portfolio and operational improvements to drive growth and profitability of one of retail's most established businesses. Signed key holdout brands, delivered negotiation wins and doubled contribution profit per unit during tenure. Led demand generation and customer experience for the Office retail business, leading to record customer aquisition and conversion growth.

  • Director, General Manager, Hardlines Private Brands

    Sept 2016 - Feb 2020

  • General Merchandise Manager, Baby Products

    Apr 2015 - Aug 2016

  • Head of Marketing, Third Party Sales and Product Management for Office Products

    Jun 2013 - Mar 2015
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  Insight Hatch Coaching & Consulting

  Jul 2020 - now

  Founder, Principal
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  Reverb

  Dec 2020 - now

  Executive Coach
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  The Bouqs Company

  Jun 2021 - Mar 2022

  Chief Revenue Officer (CRO)