Aida Bracken

Experience

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  Sota Biti

  Mar 2002 - Feb 2006

  Logistics and Inventory Controller

  Controlling purchasing orders placed from clients to factories in both Thailand and China. Controlling stock inventory , logistics and shipping. Worked closely with product engineers and designers. Coordinated with oversea clients in supply chain and logistics managements. Worked closely with freight forwarders.

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  Heatons Stores

  Jan 2006 - Sept 2008

  Planning and merchandising products and stock availability. Stock allocation and replenishment. Planing and reviewing best sellers/worst sellers. Making recommendation to buyers on promotions in order to drive sale thru and maximise margins.Making recommendation on markdowns for clearance sales. Buying adminstration support in Children's, Lingeries and Footwear.

  • Inventory Planner and Merchandiser

    Mar 2007 - Sept 2008

  • Buying Assistant

    Jan 2006 - Mar 2007
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  Awear

  Oct 2008 - May 2013

  E-Commerce Merchandiser

  Job Summary and Areas of Responsibilities:Monitoring and managing the daily trading operations by optimizing stock availability,site merchandising, site administration. Focusing in monitoring and drive sales.Analyse sales and commercial reports with regards to Best Sellers, Category Reports, Store Sales Performance, Trends, Sell Thru etc. Monitor the sales performance and availability within each category of the site and understand the factors that are impacting performance.Management of Stock and Product Availability:· Ensure online stock levels are optimised by working with the merchandising and logistic teams in order to maximize sales· Ensure product is available for sale on the site, all extended product descriptions and images are accurate and optimised for an online sales environment. Merchandise the site and build on-site promotions using the ecommerce platform tools.· Monitoring the stock availability, the levels of promotion internally across stores and the levels of external promotion across digital media channels (e.g. search engines, social networks, email, advertising networks and affiliates), the quality of product information and imagery across the site. Show less

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  Brown Thomas Arnotts

  May 2013 - Feb 2014

  E-Commerce Merchandiser Manager

  Job Summary and Areas of Responsibilities:Pre-Launch of the website : I worked on creating product catalog, product page and shopping journey. System integration. Mapped out process. Created work manual.Post-Launched of the website: Digital Merchandising. Product and category management. Driving sales for web store and through digital marketing. I worked closely with the buying, planning,digital production, optimization and marketing teams.

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  Teak and Mahogany Pte Ltd

  Apr 2014 - Nov 2014

  E-Commerce Project Manager B2C, B2B

  Planned and managed all aspect of the web contents, including web marketing materials, email marketing and social network marketing.I managed third party integration roadmap and all workflows to ensure product inventory , product creation, customer and orders import and export are working as job specified.Created and analysed google analytics and interpreted the data to marketing manager in order to capture positives and also negatives to improve our advertisement and marketing plans. I worked close with buyers and retail manager to liaison product range plan, product merchandising and retail marketing are in line on both in store and online.I also was overseeing customer service for livechat and answering customer queries daily. Show less

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  Brown Thomas Arnotts

  Jan 2016 - Feb 2020

  Senior E-Commerce Commercial Manager B2C

  Commercially focus on:1) To drive revenue and growth (with KPIs target as main focus)2) To maximize profit margin for digital channelsDuties included: Brand partners management, Product Category & Range Plane. Digital Marketing & CRM (Acquisition, Retention and Engagement)I worked closely with all key stakeholders in Multi-Channel Department and Cross-Function Department (Buying & Marketing)I looked after Beauty (Cosmetics & Fragrances Division) department which is 50% of total business for Brown Thomas Online and Arnotts Online and I managed a team of 4 (2x junior online merchandisers 2x product enrichment coordinators) Show less

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  Last Mile Artificial Intelligence Limited

  Feb 2020 - Apr 2023

  Commercial Manager B2B

  We provide consultancy service in applied Artificial Intelligence all the way from high-level strategic advisory, capability development to execution and deployment of AI solutions for your business.- AI Advisory and Strategy- AI Powered Solutions- AI Powered Products- AI TrainingFurther detail on : https://lastmile-ai.com/

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  Bugaboo

  Jan 2022 - Jul 2022

  Global Senior E-Commerce Trading Manager B2C
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  Smart X Assistant

  Jun 2022 - Apr 2023

  Commercial Manager B2B
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  Musgrave MarketPlace

  Apr 2023 - now

  Digital Trading Manager B2B

  *Lead strategy and operations for the Trading Digital initiatives and aligned to business-critical objectives and stays focussed on adopting industry best practises.*Communicate with business leadership team and work in partnership with trading and strategy team to problem solve and leverage digital channels for growth opportunity.