Carmen Rincon

Experience

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  Procter & Gamble

  Jul 2005 - Jan 2006

  Marketing Assistant for Consumer Activities

  ᴋᴇʏ ʜɪɢʜʟɪɢʜᴛꜱ✩ Developed consumer activation campaigns for Colombia and Ecuador to encourage product testing or consumption, working with the branding teams from each company's brand and the advertising agency.✩ Studied cases of the business's successful worldwide consumer advertising for use in both nations.✩ Successfully controlled each campaign's budget with assertiveness and accuracy.

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  Almacentro Commercial Complex

  Feb 2009 - Dec 2009

  Commercial and Comunications Director

  ᴋᴇʏ ʜɪɢʜʟɪɢʜᴛꜱ✩ Oversaw the execution of the sales and communication strategy, including the execution of promotional fairs aimed at positioning the shopping center as a service provider.✩ Searched for and identifying new investors and tenants for the shopping complex.✩ Supported the execution of initiatives for implementing a culture of service using presentations and workshops.✩ As a facilitator in the meetings between the parties, I oversaw the process of strategic management of the shopping mall Show less

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  Medellin Supermarket || Bonum Investments

  Jan 2010 - Sept 2022

  Retail Manager || General Manager

  ᴋᴇʏ ʜɪɢʜʟɪɢʜᴛꜱ✩ Modernized the business by upgrading its facilities, operations, and improved the store's display and layout. Streamlined processes and established new departments.✩ Supervised the development of promotional campaigns, conducted supplier negotiations, directed the allocation of point-of-sale spaces.✩ Negotiated special commercial terms with Pareto clients, and coordinated investment advertising and media communication.✩ Remodeled the shop concept and layout according to supermarket trends which supported an increase gross margin from 12 to 16/17%.✩ Reduced stock levels from 8 to 4 weeks and stock value by 40%.✩ Led the process of opening a renewed store refurbishment with a 200% growth on the floor in new categories.✩ Implemented the first-of-its-kind POS system for customers, significantly enhancing customer satisfaction. ✩ Coached over 50 Sales Associates across three stores on product knowledge through in-store product training by establishing partnerships with vendor representatives and using training tools and digital enablement. ✩ Received numerous awards for consistent performance and team training awards.✩ Conducted monthly staff performance evaluations to establish career progression plans for key staff retention and reduced staff turnover. Show less

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  MMI - Maritime and Mercantile International

  Apr 2023 - now

  Operations Manager - Le Clos Fines Wines & Luxury Spirits