Amy Banks

Experience

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  The King Estate/The MLK Center for Nonviolent Social Change

  Feb 1997 - Mar 1998

  Coordinator of Public Affairs/Licensing Administrator

  - Point of contact for media inquiries, press releases, and event coordination.- Coordinated planning and promotion of the 1998 King Holiday Festivities and award programs.- Structured media credential process for all public events.- Negotiated terms between licensees and the Estate of Dr. Martin Luther King, Jr.- Managed oral and written communication and relationships with potential licensees.- Maintained data base system and hard copy files.

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  Walt Disney World

  Mar 1998 - Jan 2001

  Singer - Festival of the Lion King

  - Singing both lead female roles in the #1 theme park show in the world, Festival of the Lion King.- Resumed roles from June 2007 - March 2008.

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  Amy Banks Enterprises

  Mar 2002 - Aug 2016

  CEO

  Manages, promotes and provides talent as a career singer, actor/model and host/emcee. Developed and executed marketing strategies for corporate and nonprofit arts clients. Produced concerts, events and fundraising appeals. Ran personal property full-time as an Airbnb Superhost.• Produced and marketed five profitable CDs with budgets ranging from 5 – 20K. Coordinated all facets of production from obtaining copyrights and contracting replication companies, to coordinating recording sessions, travel arrangements for artists, and directing cover art photography and graphic design.• Negotiate terms and contracts with vendors and venues. • Enrolled sponsors and launched a crowdfunding campaign through social media, raising over 16K to generate an audio recording of the sold-out, self-produced performance “Amy Sings Aretha”.• Promote booking availability, appearances and CD sales through maintenance of a website, social media and creating printed promotional media.• Built dedicated fan base through branding, monthly newsletter communications and social networking.• Coordinated and booked live music entertainment for local venues. Led and managed various-sized bands for 12+ years. Show less

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  American Music Theatre

  Jul 2002 - Oct 2005

  Lead Singer - Original Production Shows

  - Singing and dancing in multiple original production shows.- Resumed roles for the 2008 season from March 2008 through December 2008.

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  Scholastic

  Mar 2011 - May 2017

  Business Development Client

  - Proofread and perform quality assurance evaluations for outgoing email marketing newsletters, promotions, and website content.- Write and edit copy for various website projects as needed. - Monitor Internet pay-per-click traffic on Google.- Perform a variety of tasks to support business units as needed.

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  Verizon

  Aug 2014 - Jan 2016

  Business Development Client

  - Research and development for several ongoing digital campaigns for marketing device applications and smart home technology- Liaison between team and outsource companies and app developers.- Proofread and Copy editing for SEO- Coordinate and train additional contractors for marketing projects described- Create SOP and process flow documents

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  Millersville University of Pennsylvania

  Jun 2016 - Jun 2023

  Arts Communication Manager

  - Produces all outgoing promotions and publications for two state-of-the-art performance centers, The Ware Center, Lancaster, PA and Winter Visual & Performing Arts on campus, having successfully branded our organization as "Lancaster County's Home for the Cultural Arts" (ArtsMU.com).- Rebranded and developed the Club 42 jazz series, which, under my curation, had an increase in revenue of nearly 100%. - Manages and mentors staff of students to maximize their time, talents and interests, as well as contracted graphic designer and others, as needed.- Identifies weaknesses in current processes and works with team to create efficient solutions.- Cultivates and nurtures relationships with donors, media outlets, community partners and potential new and/or underserved audiences. Show less

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  Robin-Banks Entertainment, LLC

  Aug 2016 - now

  Co-Owner and Bandleader

  Owns and co-manages central Pennsylvania's hottest, non-stop corporate and wedding party band, Central City Orchestra, its sister band, Downtown Sound, and a new, dynamic DJ and live percussion due, Pulse. Concert producers.

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  Penn State Harrisburg

  Jun 2023 - now

  Performing Arts Operations Specialist

  Manage the Kulkarni Theatre and Cultural Arts Series, bringing joy and enrichment through the visual and performing arts at Penn State!